There are two types of marketers online.
There are the spammy, reach-out-and-bug you type. Then there is the provide-massive-value type.
We’ll let you piece together which type builds real engagement.
While most marketers should know better, some don’t. That’s why we’ve designed this post to help you become the type of marketer that builds real engagement.
If you’re not sure if your group builds real engagement, please, go back to the top and read again. In all seriousness, though… Whether you are a marketer, entrepreneur, or business owner, learning the skills to actively engage people online can be a game-changer. If you’ve tried creating Facebook groups in the past with less-than-stellar results, this post is for you.
Here are five posts to massively increase your Facebook group engagement.
The Importance of Having a Facebook Group
Facebook groups can be the key to unlocking unlimited earning potential. It’s a place to nurture prospective clients, connect with your most loyal customers, and build an email list. As an administrator, you can use email as one of your three questions. Once you have their email, you can begin to send email sequences to their inbox that add value. Remember the two kinds of marketers, be the one that adds value.
With that out of the way…
Here are five posts you can use to generate massive engagement in your Facebook group starting on day one.
1. Welcome Posts (Get Personalized)
No…not those kinds of welcome posts! You know the ones.
They look like a short sentence with a long list of names tagged at the end. Those welcome posts are for the “other kind” of marketer. And we don’t want to be that marketer. Great welcome posts add massive value from day one. They don’t list a bunch of names and call it a day. No one wants to see that!
Three steps to create a great welcome post:
- Create a greeting that is authentic, personalized, and shows that work went into it.
- Tag the new people for the week but mention things about each person. I could be where they are from, if they have their own Facebook group, what business they’re in, etc.
- Provide a call-to-action to introduce themselves and follow the steps on the announcement pinned to the top of the page.
An announcement is a great way to engage your members. Provide a list of To-Dos. That will drive engagement and help them get to know other people in the group.
Your list of To-Dos could be as simple as:
- Check your direct message (and message people about how you can help them)
- Links to products to support you
- Add me as a friend and mark me as a favorite
- Add my free trainings to your calendar
- Go live and add a picture of yourself and introduce yourself to the group
- Comment below and let me know what you sell so I can send you referrals
If you find a way to personally greet your new members each week, you’ll be on your way to providing engagement.
Get creative with it, and make it your own. People will look forward to it and engage with new members.
2. Encourage Connection and Collaboration
Facebook groups are a community. People join them to meet like-minded people and raise their game.
Create posts that encourage connection and collaboration. We recently made a connection and collaboration post that’s gaining real traction in the group. It was really simple to make. Here’s how we did it. We took an image of a world map and then posted instructions. We created a call-to-action to take in the comments.
Here are the instructions we used:
- In the comments, look for your state. If you don’t see your state, add it.
- Look for your city and heart it. If you don’t see your city under the state, add it.
- Be sure to click view more comments.
Within the first hour, we had over a hundred comments and over a thousand views. Adding these types of connection and collaboration posts a couple of times a week will generate massive engagement in your group.
3. Let New Members Share Their Business
Communities are a place to share. Your page should prescribe the same adage.
Every week, we allow new members to share their business. That creates massive value for our members. As with all of our posts, we always include a call-to-action:
- Look through the comments and find one group you’d like to join.
- Link your group below.
- Tell us about your group.
These simple directions, placed in an image and followed up by text above that says roughly the same thing, created massive engagement for our Facebook group.
If you’re not sure how to create an image, we suggest Canva. It’s free and easy to use. We also do this with YouTube if you have a YouTube channel. Ask people to subscribe to your channel, and then have them share their own YouTube Channel. It could also be done with Instagram, Twitter, etc.
4. Provide Massive Value
Most people join Facebook groups to engage and learn from others. Once you have onboarded new members, it’s time to teach them.
You must lead with value.
That means that all of your content should have a specific way it adds value to the group. If your group is about selling widgets, provide valuable content on how to sell widgets better. The point is to teach them, nurture them, and help them.
That’s why they joined the group.
Your content could lead to videos, blog posts, or any other form of content. So long as it’s valuable and connects with the reasons why they joined the group.
5. Make Them an Offer That Over-Delivers
Now, you’ve taken the time to welcome your members. You’ve engaged them.
You’ve connected them with like-minded members. You’ve let them share their business, AND you’ve nurtured them with valuable content.
Now it’s time to make them an offer that over-delivers. Present a low-ticket offer that massively over-delivers. Make it irresistible. Connect it to what you’ve shown your members and how it expands upon it.
Lead with value.
The Five Posts for Massive Facebook Group Engagement
There you have it! The five posts for massive Facebook group engagement. Use these tools, and you’ll be on your way to becoming the type of marketer that generates real engagement.
If you’re looking for more valuable content and weekly live trainings, join our Facebook group here.