Promoting a service or product online is hard, no matter if you’re promoting your own or someone else’s products. The majority of the marketers who start promoting their services online commit one fatal error: they try selling without getting to know their clients. I am here to help you learn how to sell without being a salesperson and use Facebook to your advantage without being a slave to Facebook Messenger.
One of the big problems people face when creating a marketing campaign online is that they don’t know or connect with the product or service they’re selling. They focus on the revenue part too much, and they forget to create a connection to the product – and that is the missing key for you to start your marketing campaign.
For you to successfully sell something online, you have to ask yourself a few questions: who can you help? What problem can you solve? How can you relate to your clientele? This leads to the R.E.A.L. acronym: Relatable, Earn, Align, and Longevity.
You want to find a product that is relatable to you and your clients. My market, for example, targets a specific market: I target people who want to get out of their jobs or have a passive income. You don’t need results to market your product – you need to be able to relate to your product through stories and experiences.
After you find a relatable product, you need to make sure it has great earning potential. It’s not bad to want to profit out of it – you are marketing the product, after all. Make sure that you are finding something that can give you an income.
Your product needs to be something that you can align with as far as values, mission, and vision. It will be hard to relate to a product that you don’t agree with – your marketing will come off as superficial and bland.
Finally, make sure your product will be around for the long term. Make sure you’re investing in a product or service that won’t be gone on the next day. Even if you relate to the product and you align with it, it won’t matter if it will be outdated or decommissioned the next month.
Lead, Nurture, and Convert
Once you find a product that is relatable and will provide you income, you need to start thinking about how you’re going to find your clients and how you’re going to convert them into paying customers.
This is where most marketers make their big mistake: they spend all their money on paid ads. I’ve done that too, and I am here to tell you not to. It doesn’t matter if you’re publishing a lot if you don’t know who you’re targeting. Here’s what you have to do: you have to lead your public to your group, nurture a relationship with them, and convert them to paying customers.
You have to publish information for people to find you – that’s a fact. But you have to know what to publish. You have to create lead content, and that can be YouTube videos, podcasts, interviews, or an optimized Facebook profile. You have to publish content that will get your ideal client.
Leading them to your Facebook group requires work. But when you get it right – the right media for the right clients – that will make them want to know more about you and your product. That’s when you start to nurture your relationship with your client. You can nurture content by creating a Facebook group or platform, giving free online courses, or creating an email marketing chain.
Once you nurture this relationship, it’s bound to convert it into your product’s purchase. This part is when you’d get your revenue. Notice how we’re not providing a sales pitch to your client to make that happen – we’re creating a relationship with them, giving them something to read and relate to you and your product. Your nurture will naturally convert your clients into paying customers.
The P.A.I.M.E system
All this leads to the P.A.I.M.E. system – the five-step process that will make you stand out from other marketers. People don’t understand Facebook marketing – they treat profiles as just that. Online marketing is not different from regular, in-person marketing. You wouldn’t reach out to a person, give them your business card, and tell them to buy your product.
You have to prime new connections. Look for people in other groups that share the same interest. You have to find your prime customer, understand what they’re interested in and which groups they’re in, and how you can create content in those groups that will lead them to your profile.
Once you prime your connections and they start interacting with your posts, add them as friends. That will initialize your relationship with them. Engage with them: like and comment on their posts, follow up on what they write, make sure they know they can talk to you and they’ll start doing the same.
After you add them, message them. You don’t have to do this right away and you shouldn’t be a slave to Messenger. Focus on the engagement and let them come to you. Let those who are really interested in what you post to reach out to you.
When you create this connection, invite them to your page, group, free training, coaching, or whatever you have to offer. Show them your content and get them interested in what you have to offer.
Finally, earn your 40% commission (or 100% if the product is yours). Remember – if they have;t bought something before, it doesn’t mean they’re not going to buy them ever. I have clients who were on my Facebook group for two years before purchasing something. Just always focus on targeting the right audience and your profit will come.
Don’t miss out on the next workshop!
If you want to put all this (and much more) into action, make sure to secure your spot at my next live workshop here! After you sign up you will receive an email from me with a Zoom link, a calendar hold, and a link for a Facebook group chat.
I like to keep my workshops at a reasonable size to make sure everyone is getting the best out of them, so make sure to get your spot before it fills up. You will get an amazing workshop for a great discount! Here’s what you’ll get:
- FB Profile Setup & Implementation (Value = $197)
- FB Group Setup & Automation (Value = $297)
- FB Page Setup & Strategy (Value = $297)
- My FB Organic Content Strategies (Value = $497)
- BONUS #1: Checklists to follow along (Value = $197)
- BONUS #2: Exact examples to use (Value $497)
- BONUS #3: Outreach Strategies & Scripts (Value $297)
- BONUS #4: Feedback on your marketing (Value $297)
- BONUS #5: 1:1 Strategy Session with me (Value $497)
- And all of that is only for $97 dollars!