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Doug Boughton

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What if I told you that full-time freedom is within reach? It’s true. And I should know. Just a few years ago, I was working upwards of 50-hour weeks in my local restaurant. “I’ll quit in six months.” That’s why I kept telling myself. But after six months I was still there.

Then something changed. I asked myself “what do I actually need?This simple question changed my outlook completely. I realized that I could work for myself and still cover my expenses. So that’s what I did. From door-to-door selling to network marketing and call centers, I tried it all. But, at the end of the day, I fell victim to lack of focus.

Even so, I kept going. After all, I had upwards of 50k in student loan debt to pay off. But what if I told you, I’ve now paid it off entirely. Something that used to feel impossible was, in fact, achievable. And let me tell you, it felt amazing.

So, how did I do it? I started using ClickFunnels. I found a working model that I enjoyed and committed to it. I loved making commissions each month. So I made a new goal. Get 100 referrals each month. I made my first four figure week.

So, I decided to go all in.

I launched my free online course, started promoting the OFA challenge, and made six figures very quickly. The key to my success? Discomfort. I’ll let you into an important secret. Entrepreneurship is uncomfortable. But it’s when we embrace that discomfort that we reap the rewards.

Today I want to help you embrace the challenge so that you can feel amazing and achieve the full-time freedom you deserve.

I’ll walk you through the same 12 steps that helped me build my successful online business.

Are you ready to learn my step-by-step process for getting your business off the ground? Ready for the real-life tips and insights other people just don’t want to teach you?

It’s time to go from zero to six-figures.

But first. What exactly is fulltime freedom?

What is fulltime freedom?

 

Fulltime freedom means being the director of your own life. It means not having to abide by a boss, a schedule, or a routine that doesn’t bring you fulfillment. Fulltime freedom means making the decision to live in accordance with your values. Not the values of somebody else. It means shaking aside everyone else’s ideas about how you should live your life. Everyone else’s but yours.

Are you sick and tired of working to accomplish other people’s dreams?

If you answered yes, fulltime freedom is round the corner for you too.

You could be…

  • An offline business trying to get more leads online
  • An aspiring entrepreneur just starting out
  • An OG who hasn’t quite found a route to long-term success
  • Someone who knows a regular 9-5 just isn’t going to cut it

Whoever you are. With the right path to push, you can make it to fulltime freedom. So, if that sounds like you then you’ve come to the right place. These 12-steps are for the action takers.

Do you think differently?

More important still, do you have the tenacity and courage to pursue your dreams?

If so, let’s get started!

 

Phase 1: Planning

Phase one is all about planning.

After all, as the old adage goes, and in the words of my junior school math teacher, Prior Planning Prevents Piss Poor Performance.

Most entrepreneurs skip this step. But we aren’t most entrepreneurs.

So, here are my top four planning hacks to get you off to the best start possible.

Hack 1: “Start from The Start”

 

I’ve said it before, and I’ll say it again. Most entrepreneurs skip this step. But that’s a big mistake. The key to online business success is stepping back and focusing on you first. Because when you don’t focus on yourself, you’ll find yourself on a fast-track fulfilment service to burnout.

And, let me tell you, we don’t be wanting that.

I went for over a year without focusing on me and, sure as anything, I burned out fast. I want you to learn from my mistakes and avoid burnout before it’s even started.

Before doing anything else, ask yourself these three key questions.

  1. Do you have a daily routine that prioritizes you and your energy?

That means prioritizing the personal as well as the professional.

 

  1. When was the last time you went for 30 days with consistently healthy habits?

It’s easy to fall into bad habits that lead to inefficiency.

 

  1. Are you working from a calendar?

For optimum productivity, have a calendar on your PC or laptop – not your phone.

Calendars and schedules are key to success. Time and money are no excuse. Schedule your time and plan well. You’ll find out (just like I did) that you are more time and money rich than you thought. Most of us just don’t use our time and funds in the most productive and efficient way.

How to manage your calendar like a pro

Step 1: start by adding personal stuff for each day – that means mealtimes and recurring tasks.

Step 2: now you can add your work scheduling – that could be coaching, calls, trainings etc.

Step 3: add in your gold ticket tasks – those things that are high value or high priority

Step 4: last, add your secondary tasks – stuff that’s not imminently important

This works. Hands down. Planning your personal priorities first is the key to avoiding burnout and achieving the life you want and deserve. So go out there and plan!

Click here to check out my own daily routine and current schedule.

 

Hack #2: The “Back to the Future” method

 

How would you feel I told you this?

You could have an extra day each week, save, time, energy, and money with my “Back to the Future” method. When was the last time you had a proper look at your time and your bank account? If it’s been more than a month, that’s already too long.

Aim to print out your bank statement once a month. Ask yourself, what am I actually spending money on? And do I really need that? Bish, bash, bosh, you’re saving money already.

Next, make sure your workspace is organized. Since your workspace is online that means your taskbar. I organize all of the folders on by web taskbar so that everything I could ever need (that means every link, calendar, email, CRM, Facebook group or course) is right there.

With everything you need no more than two clicks away, you’ll save some serious time.

Checklist

 

  • Is your desktop tidy? Avoid folder and file madness.

 

 

  • Get organized with tools – think tools like Calendly and time management software.

 

  • Organize your finances – think bank statements, budgets, expenses, taxes, revenue, and payroll.

 

Hack #3: The “Triple A” approach to getting unstuck fast

 

Ever heard of an avatar acceleration approach? It sounds high tech but believe me it’s simpler than you might think. The truth is you are your own best avatar. The obstacles you are facing mark the way towards your solution. Looking first at yourself, will help you provide value for future clients.

The best course of action is to start. Just start right away. You don’t need to become an expert first. Remember entrepreneurship is uncomfortable. By embracing the discomfort we can move through it faster. We just have to act. We just need to be consistent in our action.

So, you need to find your ideal avatar.

Remember that starts with you.

Ask yourself:

  • What did I go to school for?
  • What have I do professionally (and what do I like about it)?
  • What are the questions that family and friends ask me?
  • What are my hobbies and interests?
  • What makes me feel most alive?
  • What can I talk about for hours?
  • What could I teach every single day?
  • What life experiences have I overcome?
  • What and who can I help by speaking my truth?

 

 

 

Hack 4: “Enhanced Experience” offers that sell

 

You’ve found your ideal avatar. Now it’s time to pin down an offer that really sells. Offers that sell are offers that give value. The truth is you don’t need to complicate your offer. You don’t need to have a mile long stack of bouses. You don’t need to something flashy. All you need is value.

So, you want prospects to invest in your course – in your high value products?

First, you need an offer that will enhance their experience of consumption. That means asking yourself, how can I expedite their consumption of my product? That could mean making value-filled training courses to help prospects achieve exactly what you have. For me, that was ClickFunnels.

Take the very thing that you’re selling and enhance the experience of that function. Troubleshoot those bottlenecks. Help your people get better results, faster. That’s what makes a banging offer.

 

Phase 2 – Setup

Planning is complete. It’s time to get moving. It’s time to set up.

The number one question I receive from new entrepreneurs is this. Where should I run ads? If you’ve been asking yourself this very question, it’s time to strike it from your mind. Pronto. That’s not the direction we want to be thinking at this stage in our business journey.

Instead, think

One Platform – One Offer – One Message

There’s no point trying to run before you can walk. So don’t try to run ads when you’re still brand new and don’t have too many profiles on the go. Focus on one.

For me that was Facebook. For you, it might be LinkedIn. So, keep it simple with one platform, one offer, one message. Without further ado, let’s dive into our four setup hacks.

 

Hack # 5: The “Freedom Funnel” lead magnet strategy

The Freedom Funnel is all about finding better ways to attract, nurture, and convert your leads. PDFs, eBooks, and documents are dead. I repeat. PDFs, eBooks, and documents are dead. Believe me. I tried all these things, so you don’t have to.

The best lead magnet strategy is a free online course. This is your Freedom Funnel.

Free you say?

Yes, free. I often get asked how I decide between what I give for free and what I charge for.

As a general rule we should be teaching the what and the why for free then charging for the how.

Don’t charge your prospects to find out who you are and what you’re doing.

Do charge your prospects to learn how you’re doing what you’re doing with examples, coaching, accountability, and mentorship.

 

Your course should include… For example, my course includes…
A killer course name with key words that resonate with your dream avatar

 

Sales Funnel Master: 5 Ways to Monetize Click Funnels
An introduction to who you are and what you offer

 

Welcome to Sales Funnel Mastery
A discussion of what your customer already knows

 

What is Sales Funnel?
An example to help bridge the gap

 

Funnels from Scratch
A demonstration of how this will work for them

 

5 ways to Monetize ClickFunnels
Their next steps – time for you to make them an offer

 

How to Choose One and Get Started

 

To help you deploy your online course, here are my 7 ninja hacks.

1.     Give value, gain trust

Give value and you’ll gain trust. Give enough value to get people to know, like, and trust you. Your introduction video should cover who you are, why you created the training program, and incentivize viewers to complete the training. Let them know what to expect and what they’ll get out of it. Give them a goal and walk them through it step by step.

2.     Educate for action

Educate your prospects. This will give them the confidence to go out there and take action Get them learning the thing and doing the thing. So ask yourself what information your prospects need in order to take practical action. How can you expedite the customer journey?

3.     Generate conversation

Conversation will get people interested in working with you. So generate inbound conversations by asking prospects to message you after they have finished your course. It’s okay to offer some gentle encouragement with a free gift for finishing. This encourages engagement. It could be something as simple as “shoot me a DM with #template and I’ll send you over a free template”.

4.     Gather testimonials

Testimonials verify your value. Get testimonials from people who have completed or are going through your free course. I recommend asking the free course members to share their feedback with you on a Facebook group post. Then take screenshots and use these in your marketing campaigns.

5.     Fill up on followers

Ask your course members to subscribe to your social platforms with a quick and easy button link to encourage further engagement with your platform.

6.     Amp up affiliate sales

Use your course as a way to make more affiliate sales through the tools and resources that you recommend. Throughout the course material place calls to action asking your users to sign up for whatever you’re offering. This is the first step towards generating that all-important passive income.

7.     Generate leads

Last, but not least, user your course to generate sales to your own programs, courses, products, and services. Place calls to action asking your users to sign up for your own materials.

 

Hack # 6: The “Inbound Client” nurture system

 

Hands up who hates cold prospecting?

The truth is you don’t have to spend your days constantly doing this. Instead, follow my golden ratio. I always aim to do things that take 20% of the effort to generate 80% of the results.  And constantly messaging every single person definitely doesn’t fit in this ratio.

What if I told you your leads can come to you ready to buy what you have to offer?

It’s not as idealistic as it sounds. In fact, when your leads already like you and trust you, they’ll want to take it to the next level. The key is to help your members connect both with you and other members of your online community.

And here’s how.

  • Get your social group set up and encourage group members to interact with you, each other, and new onboards. For example, you might want to produce a unique welcome post for every new member to make them feel part of a meaningful community.
  • Let your members share why they’re in your group and what they do.
  • Give your members value. Don’t start selling to them from day one. Instead offer value via resources and free trainings at regular intervals.

You’ll soon find that high quality prospects show up, stay, and collaborate. This system allows you to create meaningful connections with your audience, help others connect and build valuable communities of their own, and build trust with your audience.

Plus, you’ll filter out time wasters for good.

 

Hack # 7: The “Content That Closes” Formula

 

Time for one of my all-time favorite hacks. Why is it my favorite? Because it means that I can spend more time doing what I really love.

Content is time consuming. Posting is time consuming. What we really want is content that closes without taking up all our energy in the making.

The truth is you don’t have to spend everyday figuring out what to post and you don’t have to struggle to get engagement to your content. All you have to do is batch create and organize a content schedule that leads for you.

Decide what type of content you want to create and plan it all on a Google sheet outlining everything from Monday through Sunday. Take one day each month to create all of your content. Then, hey presto, all you have to do is post your ready-made content according to your schedule.

Types of value-rich content include:

  • Engagement questions – questions that your ideal avatar wants to answer
  • Inspirational quotes
  • Short videos
  • Story posts – help people relate to you better
  • Personal stuff – give the business lingo a break from time to time

The key is consistency. Pre-planning your content monthly will help you get more engagement whilst doing less so that you can focus on higher priority tasks in your business.

Ninja-hack: Create a back- calendar of every post you’ve ever created and periodically repost old content for your new subscribers. When you refer back to your post history and like an old post it will bump it right back up to the top of your group feed.

 

Hack # 8: The “Automated DFY Lead Closer” process

Do less and achieve more. Once you’ve put the groundwork in, this is eminently possible. All thanks to automation. The truth is you don’t need to run ads to a webinar funnel. You don’t have to chase every lead around begging them to buy, and you certainly don’t have to waste your time with tire kickers who are just in it for the entertainment.

Embrace automation and mobilize a Customer Relationship Management tool (CRM for short). Turn your social network group into an inbound lead-generation system by asking for email addresses and contact information from all new sign-ups and let the software do the rest.

Your CRM will add all these contact details to an automated email marketing campaign and send out your free training course, recommendations, reminders, and educational resources. Don’t hit the hard sell right away. Work up to promoting your higher-value courses.

If you feel overwhelmed by manual Facebook prospecting this is the tool for you. It will help you do less and achieve more by automating your customer journey, leveraging time on business development, reaching more audience members, and getting your message to market.

 

Phase 3 – Execution

 

We’ve made it to the execution phase. When it comes to execution, we shouldn’t be asking who we can hire to do our jobs for us. Neither should we be trying to do everything on our own. Instead, it’s important to find a happy medium. Start by asking, who can I hire to do this with me?

Remember time equals money. It’s time we started prioritizing our valuable time.

Our final four hacks will help us do just that.

Hack # 9: The Ultimate Sales Machine

 

You don’t have to be an expert online to sell your offer. You just have to start taking action. Selling online is only hard if you make it hard. That’s why an organized sales process is the best thing you can do for your business.

At this point we want to organize our sales into four key selling stages.

  1. Cold – that means new friends and group members
  2. Warm – that’s the conversations, relationship building, and value adding
  3. Customer – this is all about success stages and progress
  4. Promoter – gain recognition and rewards from happy customers

Through these four stages you’ll build up your customer ecosystem. To save even more time, you might want to use a CRM system to automate your selling stages and track new group members. This helps to know where every single lead is in the sales process, track customer success, and avoid timewasters.

 

Hack # 10: Using Facebook live to sell without sales calls

 

Are you tired and burned out with Facebook messenger? Are people not responding, not buying?

Unfortunately, this is very common. But there is a way around it.

Instead of reaching out to individuals via messenger, try going live and reaching out to many. The truth is, you don’t have to cold outreach in messenger with every person you come across. You don’t have to waste time calling or zooming with people who will never buy.

Instead, simple invite people in and add value consistently. Connect with intention. Provide value by showing them the way. Then make offers that expedite the consumption experience. This is what will allow you to create better trainings, grow your business, and get people amazing results.

Hack # 11: Your first hire and business setup

 

Your business is growing and it’s time to make your first hire. Keep things simple and start with the most important asset of all. A bookkeeper. Hire a bookkeeper to help you with taxes, setup a formal business, open a business bank account and reap the many benefits that follow.

This is the stage when you’re turning your hobby into a real business. Delegating out tasks will help you to focus on growth and delivery. Tracking your finances will help you know where your business stands and do the right thing by your business.

 

Hack # 12: From dreams into reality

 

You’re now well on your way to turning those dreams into a reality and hitting six-figures fast and burnout free. In our final stage, it’s time to wave goodbye to “I’ll do it soon.” Remember discomfort now means more comfort later.

These 12 steps have helped me live the life I want to live, feel more joy and alignment in my life, meet amazing people, and make an impact on my future self, family, friends, and clients. These 12 steps can help you achieve full time freedom.

 

Full time freedom in 12 steps

Full-time freedom is just 12 steps away. I’ve reaped the rewards and now I want to help others feel that same joy for themselves. It’s time to turn your dreams into reality and live the life you want to live. Remember this. If you can make that first dollar you can make that first hundred. If you make your first hundred you can make your first thousand. If you make your first thousand you can make your first ten thousand and if you can do that, then six-figures is just a stone’s throw away.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facebook groups are fantastic marketing tools for your business.

They can help you find more clients, make more sales, add more people to your email list, and establish you as an authority in your niche. In fact, my Facebook group helped me increase my income by thousands in a relatively short amount of time, and your group can do the same for you.

The problem, though, is that you don’t want just any members in your group – you want to attract the right type of members. Today I’m going to show you a straightforward process that will help you attract your ideal avatar and increase your authority in the process. These strategies take hard work from you, especially in the beginning. That hard work, though, will pay-off.

Here’s what you need to know.

 

5 Growth Hacks to Get Your Group to Over 500 Members

These strategies helped me reach 500 members in my group in 22 days and 1,000 members in 38 days.

That number has continued to grow exponentially. If you’ve just created your group, the most important you can do is remain consistent. Dedicating 1-2 hours per day to your group’s growth can produce excellent results in a short timeframe.

If you’re ready to get started, these are the five hacks you need to use.

 

Become the “Life of the Party” in Other People’s Group

One of the easiest ways to leverage other groups is by becoming highly active in them. When you do this, you not only add value to the group and establish yourself as an authority, but you also naturally grow your group. To get started, join 3-5 relevant Facebook groups. (I bookmark these groups in Chrome so that they’re easy to access.)

Once you find relevant groups, here’s what to do:

First, if you see new members in the groups you’ve joined who look to be your ideal avatar, add them to your group. You’re already likely a step ahead of them, and they’d make a great addition. However, be wary of adding EVERY new member to your group. Check out a new member’s profile and add only the people who fit your avatar. The other strategies all have to do with networking in relevant groups. This will lead to members naturally finding your Facebook profile and joining your group if they’re interested.

Here’s what to do:

  • Like other members’ posts
  • Leave super thoughtful comments
  • Share highly-engaging content

All of these strategies increase the odds of members clicking over to your Facebook profile to check you out and then discovering your group.

(Just make sure you have your Facebook profile page optimized before trying this strategy.)

Run A Contest

Running contests are a great strategy to boost group growth and engagement rates.

 

There are plenty of different ways to run contests, but one of my favorites involves offering tiered prizes. First, decide what you’ll giveaway.

Here are a few ideas:

  • Courses
  • Coaching time
  • Website critiques
  • Clothing or branded merch
  • Physical products

 

Have members refer people to the group and offer tiered prizes to them. For example, if a group member brings three new members, she gets a free t-shirt. If she brings ten new members, she qualifies for a free course. Keep track of prizes and winners in a spreadsheet. To boost competition, make a daily leaderboard and add all of your top referrals to a special group VIP Facebook chat. You can connect with top performers in the chat, cheer them on, and encourage healthy competition.

I recommend that you start running contests when your group hits 100 members.

Offer Free Trainings

Free trainings are a great way to establish authority and attract new members.

To get ideas for training, you should ask members what they want to learn when joining your group. You can also individually reach out to members to see what they most need help with. Turn the answers you receive into your training videos and material. You’ll be able to indefinitely refer new members to this training and can even repurpose training materials into a free course.

Interview Experts

Once you grow your group to at least a couple hundred members, you can start doing interviews within your group.

Interviews with leading experts can help draw in new members and be mutually beneficial for both you and the expert you interview. You can even hype up interviews telling your members that you’ll interview a specific expert in your niche once you reach a certain number of group members.

Throw a Big Event

My favorite new thing is to host workshops, summits, and masterclasses. These can be great for building value within your group and building your authority.

Hosting these types of events in your Facebook group will help get people on your email list to become group members. If you have other big names featured in your event, it can also help bring some of their audience to you. If you’re not ready for an event as large as a summit, start by hosting a five-day challenge. This will help members see that you provide valuable content and help you gain experience hosting events.

How to Put These in Order for Maximum Growth

Want maximum growth?

Here’s how to combine these strategies:

  • Start by networking in other people’s groups. Once you reach 100 members, hold a contest. After that, provide excellent content in the form of free training and interviews.
  • Once your group reaches 500-1,000 members, it’s time for you to throw a big event.

You’ll be amazed at how quickly your group grows when you follow this strategy.

Next Steps to Grow to 1,000 Members and Beyond

Once you get to 500 members, don’t stop – you need to continue building momentum.

These are all strategies I’ve used and that have worked well for reaching and exceeding 1,000 quality members:

  • Do podcast and video interviews
  • Speak on summits
  • Leverage relationships for mutually beneficial promotions

You should also continue to use the other growth strategies listed above until you reach your group and business income goals.

Join my Facebook group here to watch the live trainings every Thursday at 2 PM EST.

 

 

Building a brand is paramount to your success. If you’re a digital marketer, entrepreneur, or business owner, you likely know that. Like, duh!

You may even know that creating Facebook groups is a great way to find your most loyal customers. Okay, kudos to you.

Many online marketers get about this far in their marketing plan and then stall. Why?

They may:

  • Run out of things to say
  • Not know how to repurpose their content
  • Have trouble finding the right customers

If that’s you, hey, we’ve all been there. Am I right?

But, what if you had a proven system to help you know what to say and when to say it. A system that helped you find your tribe. You know the customers I’m talking about—the ones that would follow you anywhere. The kind that would walk through hot coals while carrying their fattest friend-type-of-customer.

Would that type of system be valuable to you?

By now I hope you’re making this kind of gesture:

If so, continue to read because we’re about to break down the top five posts that 99% of Facebook groups don’t even use. The kind of posts that increase your sales and your reach at the same time.

Let’s dive in!

1. Engagement Questions

This may sound like a given. But it might surprise you how many groups don’t use this post in their Facebook group. If you’re not sure what an engagement question post is, no worries. We’re going to explain it in simple terms.

You’ll be a pro at writing engagement posts in no time after reading this.

Before we get into what engagement question posts are, let’s talk about why they help your Facebook group.

Engagement Questions can help you:

  • Identify who is likely to buy your product now
  • Identify who may be likely to buy your product in the future
  • Establish your avatar or ideal customer

Engagement questions help you understand your audience. It also helps you establish buyer personas. They let you know the typical age, habits, gender, and interests of your ideal customer. That’s valuable information for a post that only takes a couple of minutes to create. An engagement question is a question that asks for engagement from your customers. You could create an engagement question post using a picture, video, or even a poll.

Here is an example of an engaging question that received over 160 comments:

 

2. Story Posts

Some Facebook marketers only talk about their products, benefits, and features. That is a poor strategy.

Facebook group members want to connect with the brand. That can only happen if you show your members a little bit behind the scenes. Show your personality. It doesn’t even have to be a happy topic.

Another way to create story posts is to let the camera roll. Talk about an exciting, challenging, or monumental time in your life. It should apply to what you teach in your Facebook group.

3. Free Trainings

Why do people join Facebook groups? Why do you join Facebook groups?

Chances are you join Facebook groups to learn something new. You may also join to connect with like-minded people. Many Facebook groups forget that groups are all about a connection. Instead, they slap up a banner and a few posts about their products. Then they recycle the same tired material. No one wants that. The easiest way to add value to your customers is to invite them, nurture them, and offer free stuff. Everyone likes free stuff! Offer free trainings. It gives your members a taste of what your paid content looks like.  It also adds a TON of value.

So put together some content that leads up to your bigger ticket items. Then give away free content that gets them interested to learn more. After that, you can follow up with an offer that over-delivers.

Check out my free trainings here

4. Quotes

Posts with inspiring quotes are another great way to engage your members. Like engagement question posts, quotes are a very simple and effective tool. To ramp up a quote post’s engagement, you can finish with a question. Asking other members for their favorite quote about the same topic. These are pretty self-explanatory, so let’s move on.

5. Personal Post – Behind The Scenes

Personal posts and story posts may sound the same, but they are very different. In a story post, you describe a story that connects to your personal growth or a challenge you overcame.

A personal story isn’t about your journey at all. It’s a post about a typical day-in-the-life of you. It’s not scripted or edited for users. It provides a peek behind the curtain about your typical day. It could be you out and about town, running errands, or something else. It’s a way for people to connect with the real you, not your persona on social media. It can be a video or a picture post. You could even do a Facebook Live post. Find a way to make it fun and engaging.

 

Five Weekly Posts to Boost Engagement and Increase Sales

There you have it! Our five weekly posts to help you boost engagement and increase sales. We’re confident this approach can help you.

It should give you all you need to increase engagement and sales.

 

For more valuable content, please follow us on Facebook. Also,  be sure to check out our blog, and learn how you can live the Fulltime Freedom lifestyle.

 

 

 

 

There are two types of marketers online.

There are the spammy, reach-out-and-bug you type. Then there is the provide-massive-value type.

We’ll let you piece together which type builds real engagement.

While most marketers should know better, some don’t. That’s why we’ve designed this post to help you become the type of marketer that builds real engagement.

If you’re not sure if your group builds real engagement, please, go back to the top and read again. In all seriousness, though… Whether you are a marketer, entrepreneur, or business owner, learning the skills to actively engage people online can be a game-changer. If you’ve tried creating Facebook groups in the past with less-than-stellar results, this post is for you.

Here are five posts to massively increase your Facebook group engagement.

The Importance of Having a Facebook Group

Facebook groups can be the key to unlocking unlimited earning potential. It’s a place to nurture prospective clients, connect with your most loyal customers, and build an email list. As an administrator, you can use email as one of your three questions. Once you have their email, you can begin to send email sequences to their inbox that add value. Remember the two kinds of marketers, be the one that adds value.

With that out of the way…

Here are five posts you can use to generate massive engagement in your Facebook group starting on day one.

1. Welcome Posts (Get Personalized)

No…not those kinds of welcome posts! You know the ones.

They look like a short sentence with a long list of names tagged at the end. Those welcome posts are for the “other kind” of marketer. And we don’t want to be that marketer. Great welcome posts add massive value from day one. They don’t list a bunch of names and call it a day. No one wants to see that!

 

Three steps to create a great welcome post:

 

  1. Create a greeting that is authentic, personalized, and shows that work went into it.

 

  1. Tag the new people for the week but mention things about each person. I could be where they are from, if they have their own Facebook group, what business they’re in, etc.

 

  1. Provide a call-to-action to introduce themselves and follow the steps on the announcement pinned to the top of the page.

 

An announcement is a great way to engage your members. Provide a list of To-Dos. That will drive engagement and help them get to know other people in the group.

 

Your list of To-Dos could be as simple as:

 

  • Check your direct message (and message people about how you can help them)
  • Links to products to support you
  • Add me as a friend and mark me as a favorite
  • Add my free trainings to your calendar
  • Go live and add a picture of yourself and introduce yourself to the group
  • Comment below and let me know what you sell so I can send you referrals

 

If you find a way to personally greet your new members each week, you’ll be on your way to providing engagement.

 

Get creative with it, and make it your own. People will look forward to it and engage with new members.

2. Encourage Connection and Collaboration

Facebook groups are a community. People join them to meet like-minded people and raise their game.

Create posts that encourage connection and collaboration. We recently made a connection and collaboration post that’s gaining real traction in the group. It was really simple to make. Here’s how we did it. We took an image of a world map and then posted instructions. We created a call-to-action to take in the comments.

Here are the instructions we used:

  1. In the comments, look for your state. If you don’t see your state, add it.
  2. Look for your city and heart it. If you don’t see your city under the state, add it.
  3. Be sure to click view more comments.

 

Within the first hour, we had over a hundred comments and over a thousand views. Adding these types of connection and collaboration posts a couple of times a week will generate massive engagement in your group.

3. Let New Members Share Their Business

Communities are a place to share. Your page should prescribe the same adage.

 

Every week, we allow new members to share their business. That creates massive value for our members. As with all of our posts, we always include a call-to-action:

  1. Look through the comments and find one group you’d like to join.
  2. Link your group below.
  3. Tell us about your group.

 

These simple directions, placed in an image and followed up by text above that says roughly the same thing, created massive engagement for our Facebook group.

 

If you’re not sure how to create an image, we suggest Canva. It’s free and easy to use. We also do this with YouTube if you have a YouTube channel. Ask people to subscribe to your channel, and then have them share their own YouTube Channel. It could also be done with Instagram, Twitter, etc.

4. Provide Massive Value

Most people join Facebook groups to engage and learn from others. Once you have onboarded new members, it’s time to teach them.

You must lead with value.

That means that all of your content should have a specific way it adds value to the group. If your group is about selling widgets, provide valuable content on how to sell widgets better. The point is to teach them, nurture them, and help them.

That’s why they joined the group.

Your content could lead to videos, blog posts, or any other form of content. So long as it’s valuable and connects with the reasons why they joined the group.

5. Make Them an Offer That Over-Delivers

Now, you’ve taken the time to welcome your members. You’ve engaged them.

 

You’ve connected them with like-minded members. You’ve let them share their business, AND you’ve nurtured them with valuable content.

Now it’s time to make them an offer that over-delivers. Present a low-ticket offer that massively over-delivers. Make it irresistible. Connect it to what you’ve shown your members and how it expands upon it.

Lead with value.

The Five Posts for Massive Facebook Group Engagement

There you have it! The five posts for massive Facebook group engagement. Use these tools, and you’ll be on your way to becoming the type of marketer that generates real engagement.

 

If you’re looking for more valuable content and weekly live trainings, join our Facebook group here.

 

Why do some Facebook groups explode with high-quality members while others grow at a snail’s pace?

It’s not an accident or luck.

Growing a Facebook group that attracts quality members and does the marketing for you comes down to having the right plan to follow.

Today I’m going to share my strategy for positioning Facebook groups in a way that sets them up to bring in top-quality leads without a ton of marketing effort.

Here’s what you need to know.

How to Name Your Facebook Group

When naming your Facebook group, you shouldn’t overcomplicate it.

Don’t try to be cute or clever – the most effective Facebook group names directly call out their avatar and contain keywords people are searching for.

Ask yourself the following questions when you’re naming your group:

  • Who is the group for?
  • What problem do you help them solve?
  • What results are they hoping to obtain?
  • What obstacle they’re trying to avoid?
  • What keywords are they searching for?

Be clean on your avatar, but niche down. Let’s look at an example:

Group name: Running for Fitness

This group name is far too general and won’t attract high-quality members. In fact, it’s so broad it might not attract anyone at all.  Instead, the owner needs to niche down.

Group name: Females Over 30 Running for Weight Loss – Inspiration and Accountability

This name addresses a specific avatar (females over 30), addresses a result (weight loss), and shows what the members will get (inspiration and accountability.)

If you’re having a hard time nailing down a name, come up with five different options, run a poll, or ask for opinions on your Facebook profile page.

How to Position Your Group

There are hundreds of thousands of Facebook groups out there – to attract your ideal client, yours needs to be distinctive.

This is where positioning comes in.

You need to do things differently than your competitors to stand out. For example, when I first started my Facebook group, I realized that almost no one in my niche was doing videos. So, I started doing video training and live videos.

Brainstorm ideas that will help you provide value above and beyond other groups.

Also, be sure to avoid selling to your group members right away. This is a mistake many Facebook group owners make and will only turn-off members.

Instead, reach out to new members individually. Ask if they have questions you can answer. You can also offer bonuses or free training or but be sure to make your messages personalized.

Crafting a Facebook Group Cover: What to Include

The cover photo of your group presents an opportunity to grab a potential member’s attention. Your cover photo should communicate who the group is for and what you offer.

The cover should also include a photo of you and your freebie.

If you need inspiration, check out the cover images of 10 similar groups and note what you like and dislike. Spend adequate time making sure your cover photo looks good.

If you don’t have the design skills to pull off a great-looking cover, you can inexpensively hire someone on Fiverr to make it for you.

How to Draft a Facebook Group Description

Your description is what potential new users will see when they join your Facebook group.

If you’re clueless about what to put in the description, try filling in this sentence:

I help (avatar) get this (result) without having (to do this hard thing.)

You should also add the advantages a user will get from joining your group. Are you offering free trainings? Live Q & A’s? Whatever you do to provide value should be listed in your description.

Lastly, be sure to add who the group is NOT for.

If you don’t accept everyone into the group, you need to state why and what the requirements are for getting in.

Also, don’t forget to place a link to your funnel challenge or offer in your group description. Even users who don’t join your Facebook group might sign up for your email list.

The Best Way to Grow Your Facebook Group

If your group is brand new, don’t approve new members until you get 50-100 member requests. This way, you aren’t posting for only one or two people.

Here are a few other strategies to get started with a bang.

Create an Epic Lead Magnet

One of the best ways to get people to join your group is to create a lead magnet they would pay for.

This lead magnet can be a variety of things, depending on your niche. Here are a few examples:

  • Weekly Video Q&A’s
  • Free Guide Demonstrating Something Specific
  • Exclusive Coupon Code
  • Video Course

I even go so far as incentivizing users to complete my lead magnet, sending them a free t-shirt when they complete the process.

Leverage Your Authority

The more you get out there and familiarize people with your name and message, the faster your group will grow.

Position yourself as an authority in your space by doing podcast interviews, summits, and partnerships with other creators.

Host a Contest

Offer prizes for people who recruit others to your Facebook page.

You can offer epic prizes – like a Mac Book Pro – to users who bring in a certain number of high-quality members within 30 days.

To drum up competition you can post a daily leaderboard.

When the contest is over be sure to announce the winner on your group page and deliver on the prize.

Get Your Page Positioned for Success

While there are hundreds of thousands of Facebook pages for people to join, putting in the work to make yours stand out can help you bring in the high-quality leads your business needs.

It takes some upfront effort and time, but you can build an awesome page that markets itself with the right strategy. Click here to learn more about Facebook Organic Marketing.

 

Promoting a service or product online is hard, no matter if you’re promoting your own or someone else’s products. The majority of the marketers who start promoting their services online commit one fatal error: they try selling without getting to know their clients. I am here to help you learn how to sell without being a salesperson and use Facebook to your advantage without being a slave to Facebook Messenger.

 

R.E.A.L

One of the big problems people face when creating a marketing campaign online is that they don’t know or connect with the product or service they’re selling. They focus on the revenue part too much, and they forget to create a connection to the product – and that is the missing key for you to start your marketing campaign.

 

For you to successfully sell something online, you have to ask yourself a few questions: who can you help? What problem can you solve? How can you relate to your clientele? This leads to the R.E.A.L. acronym: Relatable, Earn, Align, and Longevity.

 

You want to find a product that is relatable to you and your clients. My market, for example, targets a specific market: I target people who want to get out of their jobs or have a passive income. You don’t need results to market your product – you need to be able to relate to your product through stories and experiences.

 

After you find a relatable product, you need to make sure it has great earning potential. It’s not bad to want to profit out of it – you are marketing the product, after all. Make sure that you are finding something that can give you an income.

 

Your product needs to be something that you can align with as far as values, mission, and vision. It will be hard to relate to a product that you don’t agree with – your marketing will come off as superficial and bland.

 

Finally, make sure your product will be around for the long term. Make sure you’re investing in a product or service that won’t be gone on the next day. Even if you relate to the product and you align with it, it won’t matter if it will be outdated or decommissioned the next month.

 

Lead, Nurture, and Convert

Once you find a product that is relatable and will provide you income, you need to start thinking about how you’re going to find your clients and how you’re going to convert them into paying customers.

 

This is where most marketers make their big mistake: they spend all their money on paid ads. I’ve done that too, and I am here to tell you not to. It doesn’t matter if you’re publishing a lot if you don’t know who you’re targeting. Here’s what you have to do: you have to lead your public to your group, nurture a relationship with them, and convert them to paying customers.

 

You have to publish information for people to find you – that’s a fact. But you have to know what to publish.  You have to create lead content, and that can be YouTube videos, podcasts, interviews, or an optimized Facebook profile. You have to publish content that will get your ideal client.

 

Leading them to your Facebook group requires work. But when you get it right – the right media for the right clients – that will make them want to know more about you and your product. That’s when you start to nurture your relationship with your client. You can nurture content by creating a Facebook group or platform, giving free online courses, or creating an email marketing chain.

 

Once you nurture this relationship, it’s bound to convert it into your product’s purchase. This part is when you’d get your revenue. Notice how we’re not providing a sales pitch to your client to make that happen – we’re creating a relationship with them, giving them something to read and relate to you and your product. Your nurture will naturally convert your clients into paying customers.

 

The P.A.I.M.E system

All this leads to the P.A.I.M.E. system – the five-step process that will make you stand out from other marketers. People don’t understand Facebook marketing – they treat profiles as just that. Online marketing is not different from regular, in-person marketing. You wouldn’t reach out to a person, give them your business card, and tell them to buy your product.

 

You have to prime new connections. Look for people in other groups that share the same interest. You have to find your prime customer, understand what they’re interested in and which groups they’re in, and how you can create content in those groups that will lead them to your profile.

 

Once you prime your connections and they start interacting with your posts, add them as friends. That will initialize your relationship with them. Engage with them: like and comment on their posts, follow up on what they write, make sure they know they can talk to you and they’ll start doing the same.

 

After you add them, message them. You don’t have to do this right away and you shouldn’t be a slave to Messenger. Focus on the engagement and let them come to you. Let those who are really interested in what you post to reach out to you.

 

When you create this connection, invite them to your page, group, free training, coaching, or whatever you have to offer. Show them your content and get them interested in what you have to offer.

 

Finally, earn your 40% commission (or 100% if the product is yours). Remember – if they have;t bought something before, it doesn’t mean they’re not going to buy them ever. I have clients who were on my Facebook group for two years before purchasing something. Just always focus on targeting the right audience and your profit will come.

 

Don’t miss out on the next workshop!

If you want to put all this (and much more) into action, make sure to secure your spot at my next live workshop here! After you sign up you will receive an email from me with a Zoom link, a calendar hold, and a link for a Facebook group chat.

 

I like to keep my workshops at a reasonable size to make sure everyone is getting the best out of them, so make sure to get your spot before it fills up. You will get an amazing workshop for a great discount! Here’s what you’ll get:

  • FB Profile Setup & Implementation (Value = $197)
  • ​FB Group Setup & Automation (Value = $297)
  • FB Page Setup & Strategy (Value = $297)
  • ​My FB Organic Content Strategies (Value = $497)
  • ​BONUS #1: Checklists to follow along (Value = $197)
  • ​BONUS #2: Exact examples to use (Value $497)
  • ​BONUS #3: Outreach Strategies & Scripts (Value $297)
  • ​BONUS #4: Feedback on your marketing (Value $297)
  • ​BONUS #5: 1:1 Strategy Session with me (Value $497)
  • And all of that is only for $97 dollars!

 

Make sure to sign up for a workshop, and if you have any questions don’t hesitate to find me on my, Facebook or Youtube.

It’s no secret that maintaining an online presence means more for today’s businesses than ever before.

Whether out of necessity or convenience, customers expect to be able to learn more about your company, make purchases, and contact customer service without having to pick up a phone or leave their house.

As a business owner, you may have already invested a lot of time and money into building a comprehensive website that is optimized for speed, while still showcasing your offerings, but creating Facebook pages and growing your following can be just as important when trying to generate leads and close sales.

4 Benefits to Creating Facebook Pages

While you likely use Facebook personally to connect with family and friends, there are benefits to using this platform to establish and grow your business.

1. Building a Community

Despite popular newcomers like TikTok and Houseparty, Facebook is still the largest social media channel when it comes to active users worldwide. There is a lot of potential for organic marketing once you’ve established a presence on the platform.

Unlike paid websites, Facebook offers many free features that allow you to engage with customers directly, or post pictures and updates to your community of followers.

Despite its updated algorithm putting a focus on interactions with family and friends, it is possible to build your community without having to pay for advertising. Here are some strategies to build your business through organic marketing using your Facebook page:

  • Create meaningful content
  • Learn which times of day people are most engaged with you
  • Utilize hashtags – they’re not just for Instagram and Twitter anymore!
  • Reply to comments on your posts
  • Take advantage of Facebook Live and Facebook Stories to get to the top of your audience’s pages

Maintain a focus on high-quality content that your customers want to see. Inspiring users to share your posts will put them in front of prospective customers who may not have otherwise seen your page.

2. Business Tools at Your Disposal

Having Facebook pages allows you access to its free business tools. Features like Page Insights and Ads Manager let you compare your reach and demographics through organic marketing vs. paid or “boosted” posts. Facebook Page Insights also allows you to see which posts resonate with your customers by showing you which ones people interact with the most.

Facebook business pages also offer virtual assistant tools that allow you to hire employees, manage appointments, and create events directly from your page.

Retail-oriented businesses know that the more clicks a customer needs to make, the less likely they are to follow through with a purchase. Ecommerce businesses now have the option to convert sales directly on Facebook, removing additional steps in their purchasing process. Depending on the size of your business, you can create a small shop and sell products directly on Facebook pages.

3. Build Authority

While self-promotion is important on Facebook pages, they also allow for you to establish yourself or your business as an expert and a premium destination. Share helpful tips, newsworthy articles, and recent events in your niche to keep your page at top of mind. Set yourself up as the first person a potential customer thinks about when they are looking to resolve an issue.

As long as you give credit, sharing noteworthy information of colleagues in your field also helps to build your professional network. They may thank you by sharing materials or information about your business in the future.

4. Establish Your Company Brand

Yes, having your logo on your website, and possibly, business cards are solid steps toward establishing a brand. However, the more places you are seen online with consistent brand messaging, the more you will be remembered.

Facebook makes it easy to establish and maintain your brand through its pages.

Promote Your Mission

Facebook makes it easy for users to navigate through pages and view your “About” section. Make the most of this section by sharing a clear mission statement that pulls together everything from what your company is to why you do it and who you serve.

Storytelling has become an increasingly popular term among marketers, and having a story that resonates with your audience, while establishing your brand, can increase followers and engagement with your page.

Stay Ahead of the Competition

Having a clearly defined brand message will help give you an edge over competitors. Be sure to develop a brand that sets you apart from similar businesses. Similar to social media platforms like LinkedIn, your Facebook page is a place to showcase your successes to give you a competitive advantage.

Define Your Business Personality

Establishing your voice on Facebook is another way to make your page a unique experience to your visitors. Decide if you are fun and quirky, outgoing and adventurous, simple and classic, or something else entirely. Your company’s personality should remain authentic to who you are, but should also become a style unique to what you are selling.

Take a cue from big brands that are established on social media and have a clearly defined company voice. The Calm app has been growing in popularity in recent years, and on social media, they provide soothing and inspirational posts. They want readers to find their calm and improve mindfulness. Whereas, long-standing big brands like Taco Bell relate to their customers by providing offbeat, witty posts. They understand that taco stands have become very saturated, so their posts aim to entertain and gain followers.

The Bottom Line

The time that you invest to develop an informative and interactive Facebook page is worth it to establish yourself in your niche and grow your business. Utilizing the free tools provided by Facebook will help you begin to better understand your audience and create more engaging posts.

As your business grows you will become better aligned to create develop Facebook ad strategies and take your business to the next level. Once you’ve established your business on Facebook, take advantage of other scheduling and graphic tools to further amplify your message.

In this article I’ll show you how to:

  • Grow your Facebook group to 1000 members fast
  • Create a cover photo that stands out on FB suggestions
  • Create content that generates leads
  • Set up your content to nurture your leads into customers
  • Grow your email list automatically from your group
  • Automate this entire process

 

I’ve used this same framework I’m going to share with you to grow my email list to 12,000 people, and turn 2,000 of them into customers.

 

This will be the first in a series of Facebook Group growth hacks. This article will be more of an overview, covering the Facebook Group setup. The rest of the series will dive much deeper into Facebook Groups and show you how to prime and prospect members.

 

But first things first: why start a Facebook Group anyway?

 

Why Start a Facebook Group

The benefits are almost too many to list. Starting a Facebook Group is a great way to:

  • Get free leads
  • Do warm outreach
  • Establish your authority
  • Build a tribe
  • Grow your email list
  • Build a bond with your audience
  • Increase your likability and trust

 

On top of that it’s easy to manage and doesn’t require you to spend loads of money on ads. Okay, so you’re convinced. Let’s go over the first steps to starting a successful Facebook Group.

 

Setup Basics

The first question that probably pops into your mind is: what do I create a group about? Back when I was getting started, I asked myself: What am I good at? What do I already do professionally? I just went out and did that. And after a slew of failed ideas, I finally landed on something that works. So the most important thing here is for you to JUST GET STARTED.

 

Idea

The second most important point is to find a specific avatar to unite and teach. And finding that avatar doesn’t have to be complicated either. Why? Because that avatar is YOU, just a couple of months or years ago. Whatever it is your avatars, i.e. your audience are struggling with, you should show them a new method for solving it. In my case, that method was affiliate marketing.

 

After you realize what/who you want to start teaching, you should write down your mission and vision. Here’s what mine looked like:

 

Always remind yourself of your mission and vision, as they’ll serve you well during hard times.

One more thing I should mention: focus on ONE THING. I also made this mistake when I was just getting started. I tried to do a little bit of everything, from helping restaurant owners and people in debt to multi-level marketing. Instead you should focus on:

  • One offer.
  • One platform.
  • One message.

 

Do this consistently and watch your results skyrocket. Thank me later.

 

After you come up with your Facebook Group idea, you need to identify what makes your tribe different. You can fill out the quadrant below to define this. Feel free to use my answers as an example.

 

I call this process for identifying great niches REAL:

  • Relatable: It’s relevant to your story and background.
  • Earning potential: Offer you around 30-40% in sales commissions.
  • Alignment: Your affiliate partner’s mission and vision should align with yours.
  • Longevity: The product is going to be around for a long time.

 

So you’ve landed on a good idea, the next step is to name your group.

 

Name

The name you choose for your Facebook Group has to meet some criteria. Don’t use your own name or make up any words like many people mistakenly do. The perfect name:

  • Keeps it simple and direct.
  • Makes it clear who you’re serving
  • Addresses the customer’s desires and pain points.

 

Take my group, Sales Funnel Mastery: 5 Ways to Make Money with ClickFunnels, as an example. See how it addresses each point in some way? What I want you to do is brainstorm words for each point, and dump them all onto a piece of paper.

 

Rearrange all of them to create a unique name. You can even ask your friends and colleagues to rate each name, so you have an easier time choosing one. But remember, don’t get hung up on this. You can always change the name later.

 

Cover Photo

Before you upload a cover photo you should find 10 groups you like. Don’t copy their content or anything, but try to understand them. Ask questions like:

  • What does their cover photo look like?
  • What’s their indoctrination sequence?
  • What do you like about them?
  • What don’t you like about them?
  • What are most members engaging with?
  • Do they give you any freebies?

 

Do this for several groups, and then take all of the things you’ve learned and put your own spin on them. In my case, I upload a new cover photo every week that promotes my live workshop.

 

Description

Your name and cover photo already gives people an idea of what your Facebook Group is about. But your description is yet another opportunity to convert potential members.

 

Other things to consider when writing your description:

  • Be brief and to the point
  • Make clear who this group is for
  • Put your offer or freebie here
  • Add a resources & links section
  • Make clear what the group about
  • Tell the visitor what’s in it for them
  • Describe your mission, values and the transformation you promise

 

Pinned Post

Your pinned post is the first thing new members will see. This is usually your welcome video. What makes for a good pinned post?

  • Make it easy to read
  • Give a SHORT backstory
  • Give step-by-step instructions
  • Include a freebie/Lead magnet
  • Encourage questions
  • Add resources & links here
  • Ask for engagement
  • Continue on linked posts
  • Recap everything in a welcome video

 

You can even tag new members in it to make sure they read this post. Here’s what your welcome video needs to do:

  • Have decent lighting & sound
  • Set up the attractive character
  • Recap the written portion of the post
  • Give a short backstory
  • Tell new members what to expect/get out of it
  • Give them the next direction

 

Linked Threads

At the end of your welcome post, link new members to:

  • Follow Trains
  • Support/Contact
  • Rules
  • Resources
  • Contests
  • Trainings
  • Goal Setting
  • Steps
  • Assignments
  • Wins/Testimonials

 

Lead Magnet

This ties into one of my core beliefs in marketing: give people value upfront. Be sure to apply these principles to your lead magnets:

  • Make it something different
  • So good that you could sell it
  • Solve the avatar’s problems
  • Let them get to know you
  • Gets them a small win
  • Ask for feedback/testimonial
  • Leverage it

 

With all the basic stuff out of the way, let’s get into the technical setup of your Facebook Group.

 

Technical Setup

These are some of the technical tasks for setting up your Facebook Group:

  • 3 Questions
  • Set Rules: Do’s and don’t inside your group.
  • Guides: Turn on guides so you can add training videos to your group.
  • Approving and denying members
  • Welcoming new members

 

I’ll go into the specifics of a few of these.

 

3 Questions

To accept high quality members into your Facebook Group, you should ask them these 3 types of questions:

  1. Discovery: Find out where your avatar is in their journey
  2. Research: Find out how you can help your avatar.
  3. Opt-in: Ask them for their email so you can send them a freebie (and grow your list)

 

 

Welcoming New Members

You can do this by clicking on Write Welcome Post. This tags all the new members inside of the post for you. What I typically do here is tell new members to add my free training to their calendar and where they can find everything else, so they can get the most out of the group.

 

Growing Your Facebook Group

First we’ll talk about getting your first 100 members, and then your next 400.

 

First 100 Members

Here are some of the steps you should follow to get your first 100 members:

  • Find the most active people in related groups and build a relationship with them. Like and comment on their posts.
  • Message people and ask them to join your group. Don’t sell them on anything. Just invite them and offer free value upfront.
  • Ask them if they know anyone who can benefit from your group.
  • Avoid larger group owners for now.
  • Create an incentive for the first 100 people, the “Founding Members”.
  • Encourage feedback, questions

 

Next 400 Members

Working on getting the next 400 members isn’t that much different from getting the first 100. But I’d add these extra steps to it:

  • Do the work daily.
  • Focus on creating stories, profile posts, page posts and CTA’s that encourage people to join the group.
  • Start a competition to see who can give away the most of your lead magnet.
  • Get podcasts, interviews, summits where you can plug your Facebook group.
  • Host training and interviews in the group and post about them outside of it.
  • Again, ask others to share your Facebook Group.

 

Creating Content

Creating content doesn’t have to be difficult. All you have to do is take  a few hours to identify new topics, and break those down into weekly trainings.

 

You don’t even need to be an expert on any of these topics. When I first started my group, I was just documenting my journey. Show people exactly where you are and document your journey every week.

 

First 10 Posts

Here’s what I want you to do in your first 10 posts.

  • Unite your people. E.g. Have them sign a pledge.
  • Defend them from the enemy. Throw rocks, call out, shed examples.
  • Start with a freebie and ascend up to paid.
  • Give them value packed training full of your best material!
  • Celebrate wins! E.g. Testimonial Thread
  • Ladder Post: Time to make your first offer.

 

Daily Tasks and Leads

In no particular order, these are just some of the things you should be doing every day to grow your Facebook Group:

  • Post to other groups
  • Comment in other groups
  • Start conversations
  • Make someone an offer
  • Add friends
  • Email your list and send them a bot broadcast

 

If you do this everyday, I guarantee you will see a shift. Suddenly you’ll go from manual cold prospecting to automated warm lead generation.

Get my Ultimate Group Growth Sheet here so you can keep track of all this. It has sheets for:

  • Daily productivity
  • Post types with examples
  • Posts to other groups
  • Lead organization

 

Engagement

How do you make sure that all the members in your group are engaged?

 

Engage From the Start

You should be engaging with new members from the very start.

  • Use moderators and welcome posts to engage with members, and reply to their comments.
  • Message everyone who joins your group and ask them to turn on notifications.
  • E.g. Last one to comment. (these posts go crazy!)
  • Ladder comment posts
  • Ask about them. Find out what they’re doing, what they’re goals and struggles are. What they need help with the most.
  • Interviews and value packed trainings.
  • Create a welcome challenge. E.g. tag 3 friends in the welcome post for a prize.

 

What I do is find out where they’re at and what resources I can offer them. Then I follow-up weeks later to see if they have any questions. It’s only after I’ve gained their trust, that I invite them to join my coaching program.

 

Keep Engagement Up

Getting engagement is one thing. Keeping it up is another. For this you need to:

  • Be consistent everywhere: stories, posting in groups/on your profile
  • Tell your story! Open up and relate.
  • Make engaging posts
  • Encourage questions and group participation.
  • Tag people who the content is relevant to
  • Make story posts, behind the scenes, results, testimonials, recaps
  • Keep bringing the value!

 

If you want me to help you build all of this out, get fully setup for success here.

In this blog post, I’m going to share with you how to use your Facebook profile to generate unlimited organic leads from Facebook. I’ve been able to grow my Facebook group with almost 100% organic traffic and I want to share with you how you can do the same.

 

It all starts with your Facebook profile funnel. This is your free online billboard, this is your digital real estate…

Here’s what we’re going to cover:

 

🚀 Create a cover photo that clearly communicates your offer

🚀 Write your marketing statement in your bio

🚀 Where to link to your group/sales funnel opt-in page

🚀 How to position your featured photo area

🚀 How to create content that generates leads

🚀 My checklist and implementation strategy

🚀 How to hire a designer for only $10

🚀 and much more!

 

Let’s get started.

Step 1: Create a cover photo that clearly communicates your offer

The old fashioned way to market yourself was via these old outdated marketing ads inside newspapers and direct mail and billboards. Those don’t work anymore because they’re not really tangible. They’re not really relatable. You can’t really measure it, there’s no way to attract success there.

 

The modern way is to optimize the cover photo on your Facebook profile and provide a call to action.

 

Here’s an example of what you could say on your cover photo:

 

“Want to learn how to make six figures for free? And get my online course? Join my challenge today. Link in description.”

 

Then when someone clicks on your cover photo, it shows the description and that’s where you link to your Facebook group and the challenge or event you’re promoting.

 

So what makes a great cover photo? One that has a clear question or statement that connects with your audience and repels those you don’t want to work with.

 

You also want to make sure that it’s not busy or cluttered so that people leave as soon as they see it. We want it to be visually appealing but clear to read.

 

Think: How can you say more with less words?

 

The next part of making your cover photo great is to include social proof and credibility. If you have it. And if you don’t? Provide a list of the things you’ll be offering them in your free group. Or you could showcase a free training or PDF they are getting then they join.

 

Keep it simple.

 

Don’t use fake buttons. You want to have something like “Link in description” so that they click on the image. And when they do that the description is going to pop up and you’re going to have a link.

 

I see so many people have a cover photo that has a great call to action on it or even put the website URL on the cover photo… but very few people are actually going to type that into their browser. They want a link they can click on.

 

Lastly, and this depends on your audience, it pays to make sure that your cover photo is optimized for mobile. I personally don’t do this because my avatar is people who are at their workstations on a desk PC or laptop. I don’t really want people who are on the run, on their mobile. It’s about getting people’s full attention while they are in my Facebook group.

 

I include the link to my Facebook group in my profile photo description too, in my bio, and in my cover photo. I make it really easy for people to find my Facebook group. You’ll want to do the same.

 

Let’s talk about creating your own photo. I currently create my cover photos on Canva.com. It doesn’t take me very long. But if you’re not great with graphics or you don’t want to learn, you can work with my designer on Fiverr.com. His profile is “epicgraphic90” and he charges $10 to do this for you.

Don’t forget your profile photo

Ok, now that you’ve got your cover photo sorted, let’s talk about your profile photo real quick. Don’t have no photo or a photo of your cat, dog, family picture, or illustration. Remember, we’re optimizing our Facebook profile to get leads so we’ve got to present a professional image… it doesn’t need to be stiff, but it does need to be a photo of you.

 

Be yourself. Be authentic.

 

Go for a clear, professional-looking photo of yourself. Smile! You want to look friendly, fun, and approachable.

 

If you can, have social proof and credibility or doing something fun to show off your lifestyle. It should be a recent and updated photo of you.

 

Make sure you include a link in the description, just like you did in the cover photo.

Step 2: Write your marketing statement in your bio

Let’s make sure you’re not doing this… don’t have a list of all the links you have. A confused mind says no! The goal is to have one link only and that should be to your Facebook Group.

 

But it doesn’t stop there. You want to make sure that you have a clear intro that explains what you do. Simple is better. Less words is more.

 

A clear call to action to your Facebook Group. Social proof (how many followers).

 

Here’s some examples of what to write:

Step 3: How to position your featured photo area

You might not even know you have a featured photo area. If you take a quick look right now, it’s likely that you’ll see photos of your family and friends. And while these are great, we’re focused on using our Facebook profile to grow our businesses.

Our friends and family don’t pay the bills, right?!

 

The goal is to show people what you do and how you do it and you can do that in the featured photo area.

 

You’ll want to include images that have the link to your website on them. An image of your course, an image that shows credibility. An image that shows what they get when they join your group. Maybe an arrow pointing at your link (as shown above). Always include the link information in the description too.

 

You can use Canva.com to create these images. You have space for 9.

 

Step 4: How to create content that generates leads

Now that your photos and bio are all updated, let’s talk about your Facebook timeline.

 

First things first. You’ll only want to allow posts from you. You’ll need to change your profile settings to “approve posts” when someone tags you so that you can control what’s shared on your timeline from others.

 

Then you’ll want to create content around consistent messaging. You should have five key areas that you can talk about. This is about how you want to communicate and relate to people. It can be a mixture of personal and business stuff. Just keep it consistent.

 

You’ll want to mix up the type of content you share. Do story posts, social proof, promos, education, and lives.

 

The best content that generates leads are things like a comment for a value post, a launch post, “I’m opening up X spots” etc.

 

Now that you understand the steps you need to cover, it’s time to take action.

 

The best thing about Facebook, other than the ability to remain connected to family in friends in the throes of a pandemic, is the potential it has as a powerful marketing tool. Thousands of businesses, both large and small, use Facebook to turn strangers into clients through organic marketing.

 

If you utilize the platform correctly, you can turn your Facebook Group, Facebook page, or Facebook profile into a lucrative marketing outlet. However, many people have no idea how to do so, and therefore they fail to see results.

 

A Quick Breakdown of Facebook Groups, Pages, and Profiles

Every aspect that Facebook has allowing you to build a profile is different. Before you attempt to market yourself on the platform, you should know what makes them distinctive from one another.

 

Groups

Facebook offers its group tool for friends and acquaintances to gather to discuss a topic. Groups can be about almost anything, ranging from discount clothing exchanges to the newest digital marketing advancements. They provide a remarkable space to talk about your products and services.

 

Profiles

A Facebook profile is typically more personal than a group, and this is a space for you to share personal information about yourself. Technically, profiles work for business use, but many people keep it separate. This part all comes down to personal preference.

 

Pages

Pages are the original Facebook hotspot for businesses. You can create a Facebook page regarding almost anything you’d like, and followers can like and follow for more content.

 

There is a wrong and a right way to get started when it comes to the utilization of Facebook marketing. Right now, I’ll talk you through the best ways to consistently gain free leads from Facebook.

Profiles, Groups, and Pages: Which Method Will Make You Money

We’ll begin with the creation of Facebook pages, profiles, and groups. You have to know where to start and why because it’s easy to become overwhelmed and lost along the way. Before you make a 2nd profile (don’t do that!) or get started on your business page, let’s take it from the top.

 

Priming Your Facebook Feed

In about 15 to 30 minutes each day, you can prime your Facebook feed to make the algorithm work in your favor. If you haven’t maxed out your friend count, that’s where you want to begin.

 

Add friends that are of quality and engage in your content as you engage in theirs. Once you’ve become friends, watch, react, and comment on their stories. You should do the same with relevant posts they’ve got on their timelines, and remember to be authentic. Use the browser extension Multiple Tools for Facebook to regularly clean up your friends’ list and add friends automatically.

 

When you’ve connected on common ground, it’s time to reach out with a Facebook message. This is not the place to use Facebook marketing automation software because you want to thank them for personally liking your content. End your message with a genuine question that they want to answer, encouraging them to respond.

 

Also, an excellent trick for priming your feed includes the Facebook Happy Birthday tool. Go to the birthdays’ section and leave a genuine comment on each friend’s profile having a birthday. Let Facebook know who you want to socialize with, and change up your feeds’ algorithm by doing so.

 

Look for Inspiration in Friends’ Feeds

While you’re priming your feed, be sure to look around for inspiration because it’s everywhere! This is a relatively simple process and begins with creating a folder specifically for inspiration on your Google Drive.

 

On your inspiration hunt, look for posts that have over 100 engagements, and take a screenshot. Save the screenshot to your folder, and ask yourself why it drove so much attention. This method is honestly one of the best ways to learn marketing and copywriting.

 

Remember, don’t copy other posts. You’ve got to be original in your approach, and you can refer to this folder on the days you’re batching content. If you’re unfamiliar with batching, it means to make your content for the month all in one day, typically the 1st of the month.

 

Keep it Simple and Stay Focused

The truth is, you can make six figures yearly through your original Facebook profile alone. You should never create a 2nd profile because you can risk getting shut down by Facebook, as it’s against their TOS.

 

If you don’t want your friends, family, and co-workers to see your business-related posts, you can delete them or follow this ninja trick that will triple your post engagement.

 

  • You can create a friends list specifically for marketing purposes by creating a new friends list (under See More on the left side of your Facebook page menu)
  • Facebook will show your sales ads to those people only, boosting engagement
  • Once you’ve received plenty of attention and it begins to slow down, make the post public and create even more engagement

 

By applying this method to every single one of my personal profile posts, I leveraged this posting system and won the ClickFunnels Dream Car in only 66 days; without ads. There is no reason you can’t see the same success.

 

Groups and pages can help nurture leads, and a Facebook page offers a chance to utilize a chatbot for your business and run ads, as it gets minimal organic reach. A Facebook Group is your sweet spot until your profitable enough to run ads on your page but to begin, you don’t need anything other than your profile.

 

Creating Magnetic Content and Moving Through the Phases

The quality of your content and dedication you have to prime your feed will determine how quickly you’re ready to move from Facebook profile to page. Don’t get frustrated; keep going.

 

You’ll want to be financially and engagement wise in a specific spot before considering taking the next steps. Here is an estimate of where you should be before moving forward from a profile to groups to pages.

 

  • Profiles: $0 – $10k
  • Groups: $11k – $20k
  • Pages: $21k – $30k

 

5 Steps to Turn Strangers into Clients and Content Into Money

When it comes to turning your Facebook friends and acquaintances into clients, there are five simple steps to follow that will get you there.

 

Batch Your Content

By creating your content for the month at one time, you can stay organized, avoid creating content every day, and stay loud and relevant with your followers. All you have to do is take a moment to post.

 

Prime Everyone Who Engages with Your Content

When people interact with your content, engage back with them. Remember, when you do this, you’re letting Facebook know who you want to interact with and vice versa. You’ll see their content, and they’ll see yours.

 

Create Posts that Include a Call to Action

Don’t be afraid to create content that includes a call to action or a CTA. A solid CTA is where you ask your followers to continue along your sales funnel, share your post, or contact you for more information. They know you want to help them. Let them share the love and your content by asking them to do so.

 

Send Those Who Engage a Message

Spark a conversation with those that engage in your content. If you’re uncomfortable reaching out to people you don’t know, try coming up with something to offer them. Maybe a free course and some free downloads. You already have something to provide them with just by starting a conversation, but adding a freebie may boost your confidence.

 

Make an Offer and Add Your New Client to Your CRM

Use your Facebook Messenger CRM to contact clients, as Facebook will let you know who has responded, who has seen your message, and who requires a response. Let them know what you’ve got on the table and keep track of where they are in the sales process by adding them to your customer relationship management system. Your CRM can be as simple as a spreadsheet, but be sure to stay on top of it.

 

Approaching Facebook from a Sales Perspective

When you use your Facebook profile to fuel your business, it’s vital to look at Facebook from a sales perspective. When you begin to see it primarily as a business tool, your attitude will change regarding how you use it, and similarily, the way you view your friends.

 

Utilizing the tools and steps mentioned here will not only get you started on the right foot but take you well on your way to gaining numerous free Facebook leads. You just have to put in the work.

Click here to join my group and get access to my free weekly trainings https://www.facebook.com/groups/ClickFunnelsMasteryCourse

 

 

 

 

 

 

 

 

 

 

 

 

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