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Doug Boughton

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Lead Magnets That Sell

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Have you been struggling to figure out how to use a lead magnet to grow your business? Do you want to know what to offer, how to structure it, and how to drive free traffic to it so that it attracts, nurtures, and converts your warm leads into customers and clients? That’s what I’m going to tell you in this article. It’s the exact method of how I earned the ClickFunnels Dream Car Award in 66 days after launching a Facebook group without paid traffic. My goal today is to share:

 

  • Some of the biggest mistake’s marketers make with lead magnets
  • How to structure a successful lead magnet
  • How to use Facebook marketing to drive traffic to it
  • How to deliver a lead magnet

 

Before we get started, let’s define what a lead magnet is. A lead magnet is sometimes called a value offer and you’ll see that I use the terms interchangeably. A lead magnet is something of value for your customer that tells them what you do. Most people can produce a lead magnet in one day because they’re sharing digital marketing information they already know.

 

Biggest Mistakes Marketers Make With Lead Magnets

 

A value offer is often the first interaction you have with a potential customer. After this you want them to move on to a masterclass, workshop, or group coaching, which then might lead them to your core offer. This could be a full course, done-for-you service, or one-on-one coaching.

 

Providing value is the most important step in creating a lead magnet. The goal is to provide value that nurtures your lead. This helps grow the “know like and trust factor,” which ultimately leads to more sales. Your lead magnet also grows your email list, which is another way you can nurture your leads, so they begin to understand the power of your solutions.

 

Here are some of the biggest mistakes I see people make when they create a lead magnet:

 

  1. Developing a lead magnet that does not convert/is too long.
    Your value offer may be the best product you’ve ever delivered, but if people don’t use the content it will sit on their hard drive without being consumed. Make your free course short, definitely under an hour. And be sure to include actionable steps.  Ask yourself – if the goal of your value offer is to ascend your warm lead to a customer, what does your lead have to understand about you to become a customer?
  2. Validate the topic with your ideal customer.
    Make sure what is in the lead magnet is what your audience needs most. You may have created the best content available on the topic, but if your ideal customer doesn’t have that problem, then they won’t want it. The goal is to find the gap in the market and then fill it with a better product. If you have your own Facebook page you can create a poll and find out what your ideal customer wants to know. If you don’t have your own Facebook group, then find 3 to 5 other groups where your ideal customer hangs out. Find out what they’re talking about and engage in questions with others. Pay attention to what they’re saying, and this will help you define your ideal customer’s biggest pain point.
  3. Add affiliate links to your lead magnet.
    Affiliate links can be added to any type of lead magnet. People may not buy your course, but they could buy something you’re recommending as an affiliate.
  4. Forgetting to make an ascension offer.
    The objective of a lead magnet is to develop a customer. It’s essential that you make an offer for your own product. The purpose of a lead magnet is for people to get to know, like, and trust you so that you can help them take the next step in their business.
  5. Not following the script structure.
    I share a copy of the scripts I use in each part of the lead magnet videos. You can pick those up by XXX. A big problem I see in lead magnets is not following a successful structure. The scripts I share have a history of success in attracting, nurturing, and converting leads into customers.

 

I find that lead magnets also filter out the tire kickers. A good lead magnet creates a filter that helps to grow your business. It also bridges the gap for my potential customers that begins where they are and ends with the solution that I have. As I create my lead magnet, I help people to understand that they have a problem, I agitate that problem and then show them the solution.

 

How to Structure the Lead Magnet

I have found that to improve the efforts of my organic marketing, it’s important not to overwhelm customers. My first free course was 18 videos! After a bit, I realized very few people were actually finishing the course, so I changed it to make it as actionable as possible. Now I use a 5-part video structure that has been successful. At the end of each video, I create curiosity that helps move them to the next video.

 

Video 1: In this video, I give a little bit of an introduction of who I am and then focus on who they are and what is in it for them. This video is no more than 5 minutes long. It’s designed to be quick and to show the results they’re going to get from consuming the course.

 

Video 2: In this video, I talked about what they’ve been doing that’s kept them stuck. In other words, what’s their problem, and how it is impacting their ability to move forward. This video can be between five and 15 minutes long. I talk about what strategies they are currently using that aren’t working. This makes them problem aware. In my market, customers are looking for more leads.

 

Video 3: In this video, I talk about the framework of the solution for the problem that’s going to change their progression and their results. This bridges the gap between why what they are doing is not working and the solution that I’ll be sharing in the next video. To create curiosity about the process I might end with, “If you’re someone who wants to stop cold DM-ing people and you want to learn how to get inbound leads in an automated fashion that will track, nurture and convert your leads into customers then in video No. 4 we’re going to show you exactly how we do that.”

 

Video 4: People love stories and examples, so in this video, I tell how to solve the problem and I give several examples of how my solution works. I might use a case study, stories, action steps, or a story about how the solution worked for me.

 

Video 5: In the final video I make an ascension offer. This is usually a low-cost offer that’s the first thing I want my potential customer to do after watching the video. This could be a $47 workshop, master class, or the first module of a big course. In my case, I sell a 2-hour masterclass where I help you implement your business and how to create your avatar.

 

So how does this structure look in a real course? Here’s the first course I created using this exact structure that helped me land the Dream Car Award from ClickFunnels.

 

Example: Sales Funnel Mastery: 5 Ways to Monetize ClickFunnels

 

Video 1: Welcome to Sales Funnel Mastery

During the video, I very quickly cover who I am and why you should care. I tell them what’s worked for me and that we are going to talk about how to make money with sales funnels. I also talked about the gap between the number of people who use ClickFunnels and the number of people who are making a lot of money with it. That gap in learning how to use the software and how to make money is what I’m going to help them with.

 

Video 2: What Is a Sales Funnel?

In this video, I briefly talked about what a sales funnel actually is and how it’s a better solution to increasing sales for nearly every product online. I show a website and how a funnel is a better solution to get more targeted leads that end in sales.

 

Video 3: Funnels From Scratch

In this video, I take them through a funnel and show them the step-by-step process of how a customer goes through a funnel. I also give a behind-the-scenes look at the software and show them just how easy it is to create a sales funnel.

 

Video 4: 5 Ways to Monetize ClickFunnels

In this video I talk about five different ways people can monetize ClickFunnels:

 

  • Create and design sales funnels
  • Local lead generation for clients as an agency
  • Create your own online course
  • Sell ecommerce products
  • Affiliate for the software

 

Video 5: How to Choose One and Get Started!

In his final video, I stress the importance of choosing only one way of monetizing the software, how to get started, and how to stay focused.

 

How to Use Facebook Marketing Effectively

You might have the perfect free lead magnet that offers a solution to your ideal customer’s biggest problem, but without traffic, there’s no purpose to having it. This is how I got 6,000 people into my original free course using Facebook marketing without spending any money.

 

The first step I took was to create content that I knew my ideal customer wanted to engage with. I posted this on my profile on Facebook which was optimized to drive traffic to the Facebook group. On my profile page, I had links to the Facebook group and links within the content to the Facebook group.

 

Driving people directly into a funnel or to a lead magnet from content on their Facebook page means you miss a huge nurturing component. People may not be ready to give you their email address and get your free lead magnet immediately. But when they join your group, you’re creating a community that gives you a better opportunity to capture a lead. You’re in a position to show your customer over time how you can help them and, in this way, you’ll see more people ascend into clients.

 

Within the Facebook group, I ask questions about what people need help with most, where they’re currently at and I ask them to give me their email address so I can send the free course and information about how we get traffic to it. The focus and effort of the Facebook group, messages, and content are to point people toward the free course.

 

Inside the free course is a call to action to take people to my products. The goal is to give people multiple places where they can become customers by either purchasing a product or service.

 

Delivery and the Sales System

I use delivery and sales systems to make the process as seamless as possible. The lead magnet is in a content membership area. I send a link so they can create their own login and password in the first email after they sign up. We follow up with people who go through the free course to help nurture them and recognize them for the work they’ve put into consuming the content.

 

The system has a couple of stages. We start with outbound leads, which are people we add as friends or who add us as friends on Facebook. The intent is to turn these people into inbound leads. However, we don’t communicate with them or message them. We just use content to engage with them.

 

Once they join the Facebook group and the free course, they become an inbound lead and I have conversations with them through email as they go through the free course. The idea is to give people enough information to decide whether or not they want to work with me in my monthly masterclass.

 

Design, Tools, and Resources

 

I have a specific set of tools and resources that make the process easier.

 

ClickFunnels or Kajabi: Both of these have membership areas that track how your content is being consumed. This way you can work with the people who have logged in, taken action, and consumed your content, because these are the people who are more likely to continue to take action by purchasing and using your products and services. This helps reduce your energy on people who are not ready to take the next step.

 

Screencast-o-matic: This is a screen capture tool you can use to build your video course or lead magnet. They have a free option.

 

Zoom: This tool will record you, your screen, and will do picture-in-picture so you can have your camera and screen capture on the same screen.

 

StreamYard: I’ve found this is best for doing a Facebook live video.

 

Loom: I use this to create quick videos and then share the link so people can view them.

 

Canva: You can design and create nearly any graphic you’d like. There is a free version and the program has pre-sized graphics for nearly all social media posts.

 

YouTube/ Vimeo / Wistia: Video hosting platforms that also have simple video editing capability.

 

Video editing: Filmora, iMovie, and Final Cut Pro are some of the programs available.

 

Create a product image: There are several options, including Snip Tool and Full-Screen Capture, which is a Chrome extension. You can also create or purchase one through Canva.com, SmartMockups.com, Fiverr.com, or Upwork.com.

 

Using the information and tools I shared in this article, you can produce a digital marketing lead magnet in one day that will wow your warm leads and encourages them to purchase your products and services. If you’re having trouble getting started or find yourself procrastinating, consider taking my free 6-Figure Clarity [ADD LINK] course, which can help you define the sticking points in your business and develop a framework to move your business forward.

 

The Content System

Over the last few months, we’ve answered more questions about creating content than any other topic, so we produced a fresh training video to introduce what we call the Content System.

 

Honestly, creating content that generates quality leads doesn’t require a master’s degree in journalism or decades of digital marketing experience either. All it takes is planning out your publication schedule months ahead of time, which sounds like a monumental task at first. But really, it’s not a heavy lift once you have a strategy in place.

 

Besides, the beauty about creating content is that you don’t have to be an expert in digital marketing to get started – and see results faster than you think!

 

Want to create a 30-day batch of content ideas in one day? Here’s how we do it!

 

Think about this question: how much time do you feel like you’re wasting trying to brainstorm a year’s worth of content? The truth is that most beginners expend an incredible amount of energy imagining content instead of actually planning it.

 

Without a doubt, the best organic marketing comes from simple, down-to-earth pieces of content that generate free leads at scale. That’s the gist of where you want to be with your content strategy!

 

Maybe you want to increase conversions for your blog’s affiliate links and online sales, or maybe you’re trying to increase social media referrals? Either way, the whole point of content is to provide your target customers with practical, engaging – and entertaining – information.

 

person holding pencil near laptop computer

 

Overall, you want your content to make an immediate impact on readers, which applies to Facebook marketing and content marketing in general.

 

What’s the point of creating content?

 

So, before we move on to the actionable takeaways, you should understand why content is a business-critical asset in today’s digital economy. At its core, content is all about generating free leads through the “magic” of technology like search engine optimization and social media algorithms.

 

When it comes to content, you have two options to get more exposure for a client or promote a product: buy $1,000’s of dollars worth of Facebook lead ads, or produce content for a fraction of the price.

 

You could spend 10-15 minutes writing a clever engagement post that nearly goes viral across social media in a matter of hours.

 

Trust us. It’s not an accident when that happens, and it definitely doesn’t happen automatically!

 

Always keep the bigger picture in mind

 

We’ll level with you and admit that most of the time, successful content takes a while to warm up and catch fire.

 

But the key to great content is keeping your eyes on the bigger picture and not getting bogged down or discouraged when the numbers don’t look like they’re moving up or down.

 

No matter what, you want to give your ideal customers value at each touchpoint with your content because that’s how you build brand authority, one post, one video, and one article at a time.

 

In our experience, if people don’t believe that you have their best interests in mind, they won’t engage with your brand through any marketing channel, and they certainly won’t recommend you to others.

 

At best, you’ll get something like a handful of pity shares or retweets from chatbots.

 

Still, when you constantly remind yourself why you’re creating content in the first place – to communicate with the ideal customers – it’s much easier to mix it up and develop new ways to reach those customers via content.

 

Introducing the Content System

 

What we’ve learned over time is that you can’t rely on a spray-and-pray content strategy and expect new customers to flock to your brand. Even if someone finds your social media profile through an ad, there’s no guarantee that they’ll stick around longer than a few clicks.

 

Essentially, the Content System ditches spray-and-pray in favor of plan-and-execute.

 

Besides, take a moment to think about a subject you could talk about on camera for around 15-30 minutes without stopping.

 

Maybe it’s something like affiliate marketing, or maybe it’s something more casual like raising pets? But the point is that anyone, including you, has a vast knowledge to share if they know a lot about something.

 

The cliché we hear more often than any other is that you have to have a “passion” to create content and that if you have passion, the ideas will flow like a waterfall.

 

But it’s not about only being passionate; what you want to do is create content on a topic that you can bore people with because you know that much about it.

 

In other words, what are you into more than anybody else on the planet?

 

That’s the money question, and that’s where you’ll find the most traction with your content!

 

How to chunk it down step-by-step

 

If you’re already immersed in a subject, the first step is deciding on 12 separate but related topics to form a year’s worth of content ideas.

 

After that, each of those topics will be the monthly pillars that you’ll build your content around. Ideally, when you have a year’s worth of content, you can come back to the same topics year after year, and not many people will ever notice the difference.

 

Set 12 monthly topics

 

For example, a real estate agent might create content on topics, such as:

 

  1. Mortgage essentials
  2. First-time homebuyers
  3. Living trends
  4. Financing
  5. How to sell a home without an agent
  6. The home buying process
  7. Summer interior décor ideas
  8. Understanding a home’s market value
  9. Choosing the right moment to sell
  10. Choosing the right time to buy
  11. Beautiful homes for the holidays
  12. Real estate market year-in-review and predictions

 

That’s a quick, off-the-cuff brainstorm, but you get the idea.

 

Next, take each of those monthly topics and break them down into four weekly sub-topics.

 

Set four weekly sub-topics

 

Likewise, you can breakdown the “mortgage essentials” month into four weekly topics:

 

  1. Understanding interest rates
  2. The role of mortgage brokers
  3. How to qualify for the best mortgage
  4. What to do about defaults and foreclosures

 

Again, those are just ideas we’re throwing out to give you an idea of where to go.

 

What you want to do is showcase your knowledge and expertise to your ideal customers to win their loyalty. When you become a go-to authority on a subject, your leads and online sales will skyrocket like you never thought possible.

 

The challenge is establishing yourself in a particular space, and the truth is that the most profitable niches are incredibly competitive.

 

In all likelihood, your main competitors will have years of content already published on blogs and long-standing social media accounts.

 

But don’t get discouraged! Posting a lot of content doesn’t mean that they’ve posted successful content. There’s a critical difference between the two.

 

Not so long ago, the rule of thumb was to publish content at volume and hope that maybe Facebook or Google elevates a few pieces over time.

 

Although that’s still around, the best way to go nowadays is to keep your content fresh by publishing at a steady pace and with a bit of variety too.

 

If you appreciate the benefit of shaking things up with your content, you’ll have a much higher chance of reaching the best customers.

 

Decide on the best kind of content for each day of the week

 

After you have topics for each month and sub-topics for each week, it’s time to flesh out those ideas into daily content, so the idea is to mix it up often.

 

What you absolutely don’t want to do is take one of your weekly sub-topics and boil it down into one piece of content that goes nowhere!

 

It’s OK to take on a subject bit-by-bit instead of trying to write the perfect, most authoritative post on the internet. Ten good posts are much better than one excellent post.

 

 

 

 

But that’s exactly what most marketers try to do! They’re not happy with small wins and gradual results and want to conquer Mount Google with one blog post.

 

That’s why we mentioned how vital it is to keep the bigger picture in mind; it’s very, very easy to lose sight of it when creating content day-to-day.

 

That said, you essentially have three options when it comes to specific content types:

 

  • Videos
  • Images
  • Text

 

We’ll go through each type to explain what they mean.

 

Videos

 

The bottom line on video content is that you have the following choices:

 

  • Long-form
  • Short-form
  • Interviews
  • Motivational
  • Behind the scenes
  • Educational
  • Inspirational
  • Entertaining
  • Tutorials and how to’s
  • Presentations and webinars
  • Live streams

 

If you can come up with other mediums, that’s fantastic, and you should always push the envelope when creating content, especially video content!

 

The stakes are high because video content converts at a significantly higher rate than other content types. Honestly, the numbers aren’t even close, so if you don’t have video content at the ready, you’re doomed to fall behind.

 

The best way to go about video content is to keep it short but relevant. You don’t necessarily have to buy expensive professional recording gear because you’re most likely holding everything you need in your hand right now – your smartphone!

 

Today, the best mobile devices on the market can shoot vivid, wonderfully colorful videos, and there’s no need to upgrade software unless you want to get into the technical details.

 

Still, always keep in mind that videos shorter than 20 seconds or so receive the lion’s share of views. It’s the sweet spot.

 

Images

 

While we can’t necessarily recommend using stock photos, we have to stress the importance of original graphics, images, and photography. If you’re a complete newbie when it comes to images, you might want to strongly consider hiring a freelancer who can produce the content much faster than you can.

 

But just like video content, you have the only tool you need right in your hand!

 

In our experience, the best image content types include things like:

 

  • Quote images
  • Memes
  • Selfies
  • Scenic views
  • Screenshots
  • Group photos
  • Day-in-the-life photos
  • Family photos
  • Events photos
  • Stock images
  • Original art and drawings

 

No matter which way you choose to go, we have to warn you about copyright infringement and licensing.

 

Generally, you’re not allowed to download a photo or graphic online and use it for promotional purposes. Technically, you can’t even use other people’s images for a personal blog.

 

The risk of using copyrighted materials is that Google and social media algorithms will penalize your content for being unoriginal and plagiarized.

 

So, use your smartphone to take as many topic-related photos that will fit on your device.

 

A so-so photo today might pair beautifully with a post down the road; be ready with an extensive repository of images to make your own memes, and quote images.

 

The beauty of content is that anything can go viral if it’s unique and engaging enough to share.

 

Text

 

Text-wise, you can create long-form posts or short-form posts, and it’s really not as complicated as it seems. If you’re not a natural-born wordsmith, it’s a great idea to ask a copywriter for advice because writing for the web is absolutely different.

 

For instance, you could create a long-form personal post and a hype post, but it’s a mistake to “pitch” them the same way!

 

The general rule of text content is that the target audience will determine tone and intent. If the post is supposed to be light and fun, it’s OK to use casual language, but it’s a great idea to use more formal-ish language if the post is detailed.

 

Still, the worst thing you could possibly do with text content is to make it bland and basic!

 

So, mix it up, and your target customers will respond faster than you might think.

 

 

 

 

So, you’re a digital marketer. That’s great! How are your sales cycles working for you? If they’re not producing the results you thought they would, you’re not alone. There are various reasons why this might be true, but no worries — this post is going to help you fix that.

Today I’m going to show you five types of posts — with a few real examples — that will help to shorten your sales cycle through nurturing your leads, turning them into customers with the most organic marketing strategies possible. 

People buy your service or product when they know, like and trust you. If they can relate to you in some way, they’re more likely to see value in the content you’re offering, which helps them along in their decision making process and ultimately, leads to sales.

The five types of posts I’ll be talking about today are universal, meaning they can be used on any social media platform of your choice. Obviously, the more exposure you get the better, so I recommend utilizing as many platforms as you’re comfortable with.

Before we dive in, let’s talk a little about nurturing. What exactly does it mean in the context of your business? 

The definition of nurturing is “to care for and encourage the growth or development of.” In a digital marketing nutshell, this basically means taking the time to show interest in your warm leads, making sure that they’re getting value from your content, and providing content that they can benefit from while ultimately boosting your sales and growing your business. 

The five types of posts that I’ll be discussing today are all great ways to nurture your warm leads by gaining their trust and letting them get to know you, ultimately turning them into customers and shortening your sales cycle.

So, without further ado, here are the 5 types of social posts that will nurture your leads and shorten your sales cycle:

 

Story posts: Connect and Build Relationships Through Sharing Your Journey

Sometimes, not getting the results you’re after can be a simple case of being too forward in the sales department. If you’re feeling unqualified or have imposter syndrome, sharing your story, mission and values can be a game changer. 

People will see the real you and respect the fact that you’re being open and honest, allowing them to connect with you as a person, not just someone who’s trying to sell them something.

 

Personal Posts: Build Likability and Trust by Sharing Your Personal Life

Being personal in your posts is a great way to drive the people towards you that resonate with your message, but it can be difficult to do. Whereas many of those people will agree with what you’re saying, there are always others that won’t, which makes it a little intimidating. 

However, this works well in order to weed out the leads you don’t necessarily need, leaving room for those that will really benefit from your content, product or service and that resonate with your mission, values and message.

 

Value Posts: Give Value to Your Audience

Value posts do just what they say: bring value to your audience. Through content such as mini trainings, how-to videos, product reviews and demos, tips and advice, rants, Q&A’s, or biggest takeaways, value posts are a great way to connect with your audience organically and bring them the content that will benefit them the most. 

This will be the type of post that I’ll be focusing on later, providing real, detailed examples that will help you shorten your sales cycle. Stay tuned!

 

Quotes: Create Content Around Quotes that Resonate with You and Your Message

Not only are quotes a great strategy to use in digital marketing, but this type of post is also simple to create. Basing a post around a quote that you read, heard or saw somewhere will, again, draw the leads to you that resonate with your message. 

One great strategy here is to tag people that inspire you and share their favorite quotes, which works as a free lead generator by exposing you to their audience as well as your own.

 

Behind the Scenes: Create Content of Your Personal and/or Business Day to Day 

Behind the scenes content is a great organic marketing strategy, as it allows your audience to see you as a real person. It’s very informal, natural and fun, and there are a variety of ways to do it. 

Whether it’s just walking them through a day in your life or giving them an early glimpse of a project you’re working on, they’ll appreciate getting to know you just that much more.

 

Now we’ll dive into the details I mentioned earlier, using the most valuable of all five posts as our example: value posts.

 

Examples of Value Posts:

 

Mini Trainings 

Mini trainings are short, educational videos, usually running from five to thirty minutes, and can be essential in nurturing your leads into sales. You can post these trainings to your social media accounts and/or your free course area, if you have one. 

This will help to get your leads familiar with your teaching style, providing them with value and helping them get to know, like and trust you. There are quite a few options here, as you’ll see below.

 

Why Offer Mini Trainings?

There are various ways that mini trainings can benefit your leads, and ultimately, turn them into customers. These include:

Helping you to connect more with your audience

Giving your leads free value

Helping to build the trust factor with your leads

Helping you to position yourself as an expert/authority on your content subject

Helping your leads to gain small wins through your training content

Helping your leads to figure out if they resonate with your teaching style before purchasing your product or service

Recordings can be used for future content and edited into shorts for stories, Tik Tok videos, etc.

 

Types of Mini Trainings:

Simple how-to videos

Product demos and/or reviews

Tips and advice

Biggest takeaways 

Q&A’s

Rants

 

Now that you know what mini trainings are and how they can benefit your audience (and ultimately your sales), here are some examples of the different types for you to consider offering:

 

How-To Videos

How-to videos are simple tutorial style videos that, essentially, have the purpose of showing or telling your audience how to solve a problem they may very well be experiencing.

You can walk your audience through a process or present the training in slide format, whichever works best for you and will resonate with your audience.

They can be as short as a few minutes but can go up to thirty minutes or longer, depending on the complexity of the content you’re teaching.

 

Product Demos

Product demos are videos that introduce your audience to a product that you’re using. You’ll explain how you’re using it and walk them through how to use it, while showing how purchasing the product will benefit them.

It’s highly important to only recommend products that you actually use and love, to keep the trust factor with your audience and be sure that they will benefit from the product you’re demonstrating.

Some examples of products to demo are click funnel tutorials, courses, books, etc.

 

Product Reviews

Product reviews are similar to product demos but are less of a technical walkthrough and more of a pros and cons conversation. 

Try to be unbiased while at the same time showing your audience that the benefits of the product outweigh the negative attributes.

You can compare the product to its competitors, do a side-by-side comparison, or show a before and after if applicable. Use your imagination and get creative. This can be fun content to create!

 

Tips and Advice

These mini trainings are less factual and technical, and more about your overall opinion through your experiences.

You can give shortcuts to things you’ve learned the hard way, making it easier for your audience to learn something without the hassle or struggle. 

Your audience will appreciate the openness of your story and your willingness to share free valuable content that will save them headaches, time and money.

 

Biggest Takeaways

Biggest takeaway videos tell your audience about the most important things you’ve learned from events you go to, trainings you take, books you might be reading, etc. 

This strategy is super popular, and the best part is that you’ll never run out of content if you do this!

Give credit where it’s due, of course. But you can use the teaching moment to give back to your audience as well. 

 

Rants

Rants are a great way to connect with your audience, simply because they show your human side. Business isn’t always going to go perfectly, and we all have ups and downs on our individual journeys!

You can turn otherwise negative experiences into vulnerable moments, teaching your audience something that you’re learning at the same time. Sharing the negative along with the positive will help your audience see that you’re not perfect, and that it’s ok to make mistakes.

While admitting fault and taking ownership of your mistake or negative experience, you can also show how you’re going to come back from it and motivate your audience to do the same.

 

Q&A’s

Q&A’s are simple but powerful mini trainings, and you can grow your group or following exponentially by doing them on a regular basis.

Round up all the questions from your questions thread, and go live weekly (or bi-weekly, etc.) to answer all the questions you’ve been sent by your members.

If you don’t have the answers to all of the questions, don’t worry, and don’t pretend to know if you don’t! You can get back to the ones you’re unsure of at a later date, or even use the opportunity to bring on an expert to answer them for you.  

 

Another great way to build trust and rapport with your audience is to create behind the scenes content, and to do so regularly if possible.

Here are a few quick examples to get you started:

 

Behind the Scenes Content

Behind the scenes videos run anywhere from five to fifteen minutes, but they can also be cut down to shorts for stories, Tik Tok, etc. They’re super informal and a very entertaining, curiosity provoking way to let your audience see what you’re doing or what you’re working on without being salesy.

This is a great opportunity to show people what you’re like when you’re not in teaching/selling mode. There’s no scripting required, just go with the flow and let your audience get a glimpse of your life. This works wonders to build your trust factor

 

Types of Behind the Scenes Posts

 

Unboxing

These videos show you sharing yourself opening something that came in the mail, such as a product that you ordered, a gift, fan mail, etc. 

Routine

Walk your audience through your daily routines, whether business or personal.

Lifestyle

These videos show you doing something fun and adventurous that you can do live, to let your audience share the experience with you.

Thought Provoking

Videos of an idea you had that can serve as a lesson for your audience.

In the Studio

Videos of you sharing a project you’re working on (informal).

Reality TV

An informal, non-salesy video to give your audience a peek into your day to day life.

 

Phew! If you’ve read this far, congratulations! You have just proven to yourself how committed you really are to creating valuable content that will nurture your warm leads and shorten your sales cycle.

By letting your audience get to know you, you build a trust factor that allows them to feel comfortable buying your products and services. It’s been proven time and again that customers buy from people they know, like and trust more than salespeople that are obviously just out to sell something.

These examples are just for starters, to give you an idea of which direction you want to take them for your online business. Make them your own and do what works best for you and your business, and don’t forget to have fun while you’re at it!

If you’re running any business, creating an inbound lead system is super important.

However, many people are still struggling with cold prospecting or paying through the nose for site traffic and ads. But I’m here to show you that there’s another way.

And it works.

If you want to learn how I get 100s of warm inbound leads every month without resorting to ads or cold prospecting, this article is for you. After reading this post, you’ll have a straightforward process to help you attract inbound leads for your offers.

How, you ask?

As the title suggests, I post three types of posts on Facebook every week that explode my inbound leads. If you’ve got an offer you’re selling online, like a course, an affiliate program, or a product, you need a clear inbound lead strategy to get results.

So, to do that, you need to make a plan. And plans require commitment.

Here are a couple of things you need to do first and continue to do every day.

Be consistent and do the work. At the start, you’ve got to build a network of friends and subscribers. If you want to get to six figures and beyond, you need to put in the hard yards.

So, before we start thinking about any posts, we need to add friends and get
subscribers.

How? It’s simple. You need to answer these two big questions:

1) Who is your ideal customer or avatar?
2) Where do they hang out?

What type of people or professionals are you trying to reach? Business people,
marketers, doctors? You need to know who these people are and why they will find value in your offer. Once you know who they are and what they want, you can move on to the next step.

Where do they hang out? What Facebook groups and forums are they on? Find them, then show up daily and engage. Share your knowledge and opinions, like and reply to their comments, make yourself a valuable part of the community.

If you have lives, pieces of training, or any other engaging content, share them with the community. Establish your knowledge and expertise. You need to give to receive. Trust me, put in the work here, and it will pay off.

Identify the Gap and Fill It.

Understand your avatars:
● Desire
● Obstacles
● Pain points

Find a way to solve these problems for them. For example, I understood that people were struggling with cold prospecting. It’s challenging, frustrating, and for many people, it’s a thankless task.

So, I made a course with guides to help people generate warm leads from 3 simple posts.

Give them some help, but also keep some of your best stuff back. And make sure when they want it, you have an event or top-tier paid content to offer them.

Then…

Create Your Event
Create an event with graphics, and post it on Facebook. Then, invite the leads on your friend lists.

Pro tip: Use templates for your events. From there, you can update the date and subject to save time.

And now, what you’ve been waiting for, the three types of posts to generate more leads…

#1. Engagement Questions
You need to know who your ideal avatar is. What do they do? Where do they hang out? What type of people are they?

So, to draw these people out, make the sort of posts that they would engage with.

Ask them questions like will they be attending an industry-specific event?

Or, if you’d like to go with something more general, think about the type of questions that your target market would have an opinion on and might start some interesting debate in your comment section.

Finally, call them by name. If your market is medical professionals, tell them you appreciate them and get them to engage with the comments.

From here, you’ll collect a bunch of relevant leads.

#2. Validation Questions
Once you’ve identified your audience, you need to see if they need what you have to offer. So, before creating an event, I try to validate it. You can do this by asking a quick question.

I host web training events. If I have an idea for an event, I’ll ask who would be interested in an online event that teaches how to, for example, generate warm leads.

Those who like or reply are my warm leads. I know they are interested in what I have to offer.

#3. Hype Posts
Now you have a validated audience; it’s time to excite them about your event or offer. One hype post on your profile and two in your group is enough.

These posts work to solidify your leads, remind them about your event, and get them excited. Additionally, they can catch anyone who missed your earlier post.

Again, these posts should focus on the value you are bringing to the table.

What To Do Next?
Engage Them.

Once you’ve got some leads, you need to engage with them.

For starters, add them as friends. If you’re using Facebook for business, you’ll already understand that it’s best to put contacts into friend lists like family, workmates, marketers, etc., or whatever works for you.

So place your leads into a lead list and start engaging with them. Like, comment, create relationships and invite them to your events.

Add to Customer Relationship Manager Software
You don’t need to go out and get a Salesforce subscription. You can use a simple Google sheet or even the Facebook CRM to collect your warm leads. From here, you can categorize and keep track of their interests and what offers and conversations you’ve had with them.

Additionally, you can automate your CRM to send notifications; the Facebook CRM tool does this with a button click.

Increase Your Show Up Rates
Offer your leads ways to get notified about your events. These can be Facebook reminders, tags, email reminders. Whatever works.
Last Step. Make the Offer.

Once you’ve offered your leads some value and hopefully shared some knowledge with them, the next step is to let them know how you can help them get to the next level.

From here, you can show them your paid classes or workshop you have. If they’re still with you at this stage, you know they’re interested.

What if I told you that full-time freedom is within reach? It’s true. And I should know. Just a few years ago, I was working upwards of 50-hour weeks in my local restaurant. “I’ll quit in six months.” That’s why I kept telling myself. But after six months I was still there.

Then something changed. I asked myself “what do I actually need?This simple question changed my outlook completely. I realized that I could work for myself and still cover my expenses. So that’s what I did. From door-to-door selling to network marketing and call centers, I tried it all. But, at the end of the day, I fell victim to lack of focus.

Even so, I kept going. After all, I had upwards of 50k in student loan debt to pay off. But what if I told you, I’ve now paid it off entirely. Something that used to feel impossible was, in fact, achievable. And let me tell you, it felt amazing.

So, how did I do it? I started using ClickFunnels. I found a working model that I enjoyed and committed to it. I loved making commissions each month. So I made a new goal. Get 100 referrals each month. I made my first four figure week.

So, I decided to go all in.

I launched my free online course, started promoting the OFA challenge, and made six figures very quickly. The key to my success? Discomfort. I’ll let you into an important secret. Entrepreneurship is uncomfortable. But it’s when we embrace that discomfort that we reap the rewards.

Today I want to help you embrace the challenge so that you can feel amazing and achieve the full-time freedom you deserve.

I’ll walk you through the same 12 steps that helped me build my successful online business.

Are you ready to learn my step-by-step process for getting your business off the ground? Ready for the real-life tips and insights other people just don’t want to teach you?

It’s time to go from zero to six-figures.

But first. What exactly is fulltime freedom?

What is fulltime freedom?

 

Fulltime freedom means being the director of your own life. It means not having to abide by a boss, a schedule, or a routine that doesn’t bring you fulfillment. Fulltime freedom means making the decision to live in accordance with your values. Not the values of somebody else. It means shaking aside everyone else’s ideas about how you should live your life. Everyone else’s but yours.

Are you sick and tired of working to accomplish other people’s dreams?

If you answered yes, fulltime freedom is round the corner for you too.

You could be…

  • An offline business trying to get more leads online
  • An aspiring entrepreneur just starting out
  • An OG who hasn’t quite found a route to long-term success
  • Someone who knows a regular 9-5 just isn’t going to cut it

Whoever you are. With the right path to push, you can make it to fulltime freedom. So, if that sounds like you then you’ve come to the right place. These 12-steps are for the action takers.

Do you think differently?

More important still, do you have the tenacity and courage to pursue your dreams?

If so, let’s get started!

 

Phase 1: Planning

Phase one is all about planning.

After all, as the old adage goes, and in the words of my junior school math teacher, Prior Planning Prevents Piss Poor Performance.

Most entrepreneurs skip this step. But we aren’t most entrepreneurs.

So, here are my top four planning hacks to get you off to the best start possible.

Hack 1: “Start from The Start”

 

I’ve said it before, and I’ll say it again. Most entrepreneurs skip this step. But that’s a big mistake. The key to online business success is stepping back and focusing on you first. Because when you don’t focus on yourself, you’ll find yourself on a fast-track fulfilment service to burnout.

And, let me tell you, we don’t be wanting that.

I went for over a year without focusing on me and, sure as anything, I burned out fast. I want you to learn from my mistakes and avoid burnout before it’s even started.

Before doing anything else, ask yourself these three key questions.

  1. Do you have a daily routine that prioritizes you and your energy?

That means prioritizing the personal as well as the professional.

 

  1. When was the last time you went for 30 days with consistently healthy habits?

It’s easy to fall into bad habits that lead to inefficiency.

 

  1. Are you working from a calendar?

For optimum productivity, have a calendar on your PC or laptop – not your phone.

Calendars and schedules are key to success. Time and money are no excuse. Schedule your time and plan well. You’ll find out (just like I did) that you are more time and money rich than you thought. Most of us just don’t use our time and funds in the most productive and efficient way.

How to manage your calendar like a pro

Step 1: start by adding personal stuff for each day – that means mealtimes and recurring tasks.

Step 2: now you can add your work scheduling – that could be coaching, calls, trainings etc.

Step 3: add in your gold ticket tasks – those things that are high value or high priority

Step 4: last, add your secondary tasks – stuff that’s not imminently important

This works. Hands down. Planning your personal priorities first is the key to avoiding burnout and achieving the life you want and deserve. So go out there and plan!

Click here to check out my own daily routine and current schedule.

 

Hack #2: The “Back to the Future” method

 

How would you feel I told you this?

You could have an extra day each week, save, time, energy, and money with my “Back to the Future” method. When was the last time you had a proper look at your time and your bank account? If it’s been more than a month, that’s already too long.

Aim to print out your bank statement once a month. Ask yourself, what am I actually spending money on? And do I really need that? Bish, bash, bosh, you’re saving money already.

Next, make sure your workspace is organized. Since your workspace is online that means your taskbar. I organize all of the folders on by web taskbar so that everything I could ever need (that means every link, calendar, email, CRM, Facebook group or course) is right there.

With everything you need no more than two clicks away, you’ll save some serious time.

Checklist

 

  • Is your desktop tidy? Avoid folder and file madness.

 

 

  • Get organized with tools – think tools like Calendly and time management software.

 

  • Organize your finances – think bank statements, budgets, expenses, taxes, revenue, and payroll.

 

Hack #3: The “Triple A” approach to getting unstuck fast

 

Ever heard of an avatar acceleration approach? It sounds high tech but believe me it’s simpler than you might think. The truth is you are your own best avatar. The obstacles you are facing mark the way towards your solution. Looking first at yourself, will help you provide value for future clients.

The best course of action is to start. Just start right away. You don’t need to become an expert first. Remember entrepreneurship is uncomfortable. By embracing the discomfort we can move through it faster. We just have to act. We just need to be consistent in our action.

So, you need to find your ideal avatar.

Remember that starts with you.

Ask yourself:

  • What did I go to school for?
  • What have I do professionally (and what do I like about it)?
  • What are the questions that family and friends ask me?
  • What are my hobbies and interests?
  • What makes me feel most alive?
  • What can I talk about for hours?
  • What could I teach every single day?
  • What life experiences have I overcome?
  • What and who can I help by speaking my truth?

 

 

 

Hack 4: “Enhanced Experience” offers that sell

 

You’ve found your ideal avatar. Now it’s time to pin down an offer that really sells. Offers that sell are offers that give value. The truth is you don’t need to complicate your offer. You don’t need to have a mile long stack of bouses. You don’t need to something flashy. All you need is value.

So, you want prospects to invest in your course – in your high value products?

First, you need an offer that will enhance their experience of consumption. That means asking yourself, how can I expedite their consumption of my product? That could mean making value-filled training courses to help prospects achieve exactly what you have. For me, that was ClickFunnels.

Take the very thing that you’re selling and enhance the experience of that function. Troubleshoot those bottlenecks. Help your people get better results, faster. That’s what makes a banging offer.

 

Phase 2 – Setup

Planning is complete. It’s time to get moving. It’s time to set up.

The number one question I receive from new entrepreneurs is this. Where should I run ads? If you’ve been asking yourself this very question, it’s time to strike it from your mind. Pronto. That’s not the direction we want to be thinking at this stage in our business journey.

Instead, think

One Platform – One Offer – One Message

There’s no point trying to run before you can walk. So don’t try to run ads when you’re still brand new and don’t have too many profiles on the go. Focus on one.

For me that was Facebook. For you, it might be LinkedIn. So, keep it simple with one platform, one offer, one message. Without further ado, let’s dive into our four setup hacks.

 

Hack # 5: The “Freedom Funnel” lead magnet strategy

The Freedom Funnel is all about finding better ways to attract, nurture, and convert your leads. PDFs, eBooks, and documents are dead. I repeat. PDFs, eBooks, and documents are dead. Believe me. I tried all these things, so you don’t have to.

The best lead magnet strategy is a free online course. This is your Freedom Funnel.

Free you say?

Yes, free. I often get asked how I decide between what I give for free and what I charge for.

As a general rule we should be teaching the what and the why for free then charging for the how.

Don’t charge your prospects to find out who you are and what you’re doing.

Do charge your prospects to learn how you’re doing what you’re doing with examples, coaching, accountability, and mentorship.

 

Your course should include… For example, my course includes…
A killer course name with key words that resonate with your dream avatar

 

Sales Funnel Master: 5 Ways to Monetize Click Funnels
An introduction to who you are and what you offer

 

Welcome to Sales Funnel Mastery
A discussion of what your customer already knows

 

What is Sales Funnel?
An example to help bridge the gap

 

Funnels from Scratch
A demonstration of how this will work for them

 

5 ways to Monetize ClickFunnels
Their next steps – time for you to make them an offer

 

How to Choose One and Get Started

 

To help you deploy your online course, here are my 7 ninja hacks.

1.     Give value, gain trust

Give value and you’ll gain trust. Give enough value to get people to know, like, and trust you. Your introduction video should cover who you are, why you created the training program, and incentivize viewers to complete the training. Let them know what to expect and what they’ll get out of it. Give them a goal and walk them through it step by step.

2.     Educate for action

Educate your prospects. This will give them the confidence to go out there and take action Get them learning the thing and doing the thing. So ask yourself what information your prospects need in order to take practical action. How can you expedite the customer journey?

3.     Generate conversation

Conversation will get people interested in working with you. So generate inbound conversations by asking prospects to message you after they have finished your course. It’s okay to offer some gentle encouragement with a free gift for finishing. This encourages engagement. It could be something as simple as “shoot me a DM with #template and I’ll send you over a free template”.

4.     Gather testimonials

Testimonials verify your value. Get testimonials from people who have completed or are going through your free course. I recommend asking the free course members to share their feedback with you on a Facebook group post. Then take screenshots and use these in your marketing campaigns.

5.     Fill up on followers

Ask your course members to subscribe to your social platforms with a quick and easy button link to encourage further engagement with your platform.

6.     Amp up affiliate sales

Use your course as a way to make more affiliate sales through the tools and resources that you recommend. Throughout the course material place calls to action asking your users to sign up for whatever you’re offering. This is the first step towards generating that all-important passive income.

7.     Generate leads

Last, but not least, user your course to generate sales to your own programs, courses, products, and services. Place calls to action asking your users to sign up for your own materials.

 

Hack # 6: The “Inbound Client” nurture system

 

Hands up who hates cold prospecting?

The truth is you don’t have to spend your days constantly doing this. Instead, follow my golden ratio. I always aim to do things that take 20% of the effort to generate 80% of the results.  And constantly messaging every single person definitely doesn’t fit in this ratio.

What if I told you your leads can come to you ready to buy what you have to offer?

It’s not as idealistic as it sounds. In fact, when your leads already like you and trust you, they’ll want to take it to the next level. The key is to help your members connect both with you and other members of your online community.

And here’s how.

  • Get your social group set up and encourage group members to interact with you, each other, and new onboards. For example, you might want to produce a unique welcome post for every new member to make them feel part of a meaningful community.
  • Let your members share why they’re in your group and what they do.
  • Give your members value. Don’t start selling to them from day one. Instead offer value via resources and free trainings at regular intervals.

You’ll soon find that high quality prospects show up, stay, and collaborate. This system allows you to create meaningful connections with your audience, help others connect and build valuable communities of their own, and build trust with your audience.

Plus, you’ll filter out time wasters for good.

 

Hack # 7: The “Content That Closes” Formula

 

Time for one of my all-time favorite hacks. Why is it my favorite? Because it means that I can spend more time doing what I really love.

Content is time consuming. Posting is time consuming. What we really want is content that closes without taking up all our energy in the making.

The truth is you don’t have to spend everyday figuring out what to post and you don’t have to struggle to get engagement to your content. All you have to do is batch create and organize a content schedule that leads for you.

Decide what type of content you want to create and plan it all on a Google sheet outlining everything from Monday through Sunday. Take one day each month to create all of your content. Then, hey presto, all you have to do is post your ready-made content according to your schedule.

Types of value-rich content include:

  • Engagement questions – questions that your ideal avatar wants to answer
  • Inspirational quotes
  • Short videos
  • Story posts – help people relate to you better
  • Personal stuff – give the business lingo a break from time to time

The key is consistency. Pre-planning your content monthly will help you get more engagement whilst doing less so that you can focus on higher priority tasks in your business.

Ninja-hack: Create a back- calendar of every post you’ve ever created and periodically repost old content for your new subscribers. When you refer back to your post history and like an old post it will bump it right back up to the top of your group feed.

 

Hack # 8: The “Automated DFY Lead Closer” process

Do less and achieve more. Once you’ve put the groundwork in, this is eminently possible. All thanks to automation. The truth is you don’t need to run ads to a webinar funnel. You don’t have to chase every lead around begging them to buy, and you certainly don’t have to waste your time with tire kickers who are just in it for the entertainment.

Embrace automation and mobilize a Customer Relationship Management tool (CRM for short). Turn your social network group into an inbound lead-generation system by asking for email addresses and contact information from all new sign-ups and let the software do the rest.

Your CRM will add all these contact details to an automated email marketing campaign and send out your free training course, recommendations, reminders, and educational resources. Don’t hit the hard sell right away. Work up to promoting your higher-value courses.

If you feel overwhelmed by manual Facebook prospecting this is the tool for you. It will help you do less and achieve more by automating your customer journey, leveraging time on business development, reaching more audience members, and getting your message to market.

 

Phase 3 – Execution

 

We’ve made it to the execution phase. When it comes to execution, we shouldn’t be asking who we can hire to do our jobs for us. Neither should we be trying to do everything on our own. Instead, it’s important to find a happy medium. Start by asking, who can I hire to do this with me?

Remember time equals money. It’s time we started prioritizing our valuable time.

Our final four hacks will help us do just that.

Hack # 9: The Ultimate Sales Machine

 

You don’t have to be an expert online to sell your offer. You just have to start taking action. Selling online is only hard if you make it hard. That’s why an organized sales process is the best thing you can do for your business.

At this point we want to organize our sales into four key selling stages.

  1. Cold – that means new friends and group members
  2. Warm – that’s the conversations, relationship building, and value adding
  3. Customer – this is all about success stages and progress
  4. Promoter – gain recognition and rewards from happy customers

Through these four stages you’ll build up your customer ecosystem. To save even more time, you might want to use a CRM system to automate your selling stages and track new group members. This helps to know where every single lead is in the sales process, track customer success, and avoid timewasters.

 

Hack # 10: Using Facebook live to sell without sales calls

 

Are you tired and burned out with Facebook messenger? Are people not responding, not buying?

Unfortunately, this is very common. But there is a way around it.

Instead of reaching out to individuals via messenger, try going live and reaching out to many. The truth is, you don’t have to cold outreach in messenger with every person you come across. You don’t have to waste time calling or zooming with people who will never buy.

Instead, simple invite people in and add value consistently. Connect with intention. Provide value by showing them the way. Then make offers that expedite the consumption experience. This is what will allow you to create better trainings, grow your business, and get people amazing results.

Hack # 11: Your first hire and business setup

 

Your business is growing and it’s time to make your first hire. Keep things simple and start with the most important asset of all. A bookkeeper. Hire a bookkeeper to help you with taxes, setup a formal business, open a business bank account and reap the many benefits that follow.

This is the stage when you’re turning your hobby into a real business. Delegating out tasks will help you to focus on growth and delivery. Tracking your finances will help you know where your business stands and do the right thing by your business.

 

Hack # 12: From dreams into reality

 

You’re now well on your way to turning those dreams into a reality and hitting six-figures fast and burnout free. In our final stage, it’s time to wave goodbye to “I’ll do it soon.” Remember discomfort now means more comfort later.

These 12 steps have helped me live the life I want to live, feel more joy and alignment in my life, meet amazing people, and make an impact on my future self, family, friends, and clients. These 12 steps can help you achieve full time freedom.

 

Full time freedom in 12 steps

Full-time freedom is just 12 steps away. I’ve reaped the rewards and now I want to help others feel that same joy for themselves. It’s time to turn your dreams into reality and live the life you want to live. Remember this. If you can make that first dollar you can make that first hundred. If you make your first hundred you can make your first thousand. If you make your first thousand you can make your first ten thousand and if you can do that, then six-figures is just a stone’s throw away.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Facebook groups are fantastic marketing tools for your business.

They can help you find more clients, make more sales, add more people to your email list, and establish you as an authority in your niche. In fact, my Facebook group helped me increase my income by thousands in a relatively short amount of time, and your group can do the same for you.

The problem, though, is that you don’t want just any members in your group – you want to attract the right type of members. Today I’m going to show you a straightforward process that will help you attract your ideal avatar and increase your authority in the process. These strategies take hard work from you, especially in the beginning. That hard work, though, will pay-off.

Here’s what you need to know.

 

5 Growth Hacks to Get Your Group to Over 500 Members

These strategies helped me reach 500 members in my group in 22 days and 1,000 members in 38 days.

That number has continued to grow exponentially. If you’ve just created your group, the most important you can do is remain consistent. Dedicating 1-2 hours per day to your group’s growth can produce excellent results in a short timeframe.

If you’re ready to get started, these are the five hacks you need to use.

 

Become the “Life of the Party” in Other People’s Group

One of the easiest ways to leverage other groups is by becoming highly active in them. When you do this, you not only add value to the group and establish yourself as an authority, but you also naturally grow your group. To get started, join 3-5 relevant Facebook groups. (I bookmark these groups in Chrome so that they’re easy to access.)

Once you find relevant groups, here’s what to do:

First, if you see new members in the groups you’ve joined who look to be your ideal avatar, add them to your group. You’re already likely a step ahead of them, and they’d make a great addition. However, be wary of adding EVERY new member to your group. Check out a new member’s profile and add only the people who fit your avatar. The other strategies all have to do with networking in relevant groups. This will lead to members naturally finding your Facebook profile and joining your group if they’re interested.

Here’s what to do:

  • Like other members’ posts
  • Leave super thoughtful comments
  • Share highly-engaging content

All of these strategies increase the odds of members clicking over to your Facebook profile to check you out and then discovering your group.

(Just make sure you have your Facebook profile page optimized before trying this strategy.)

Run A Contest

Running contests are a great strategy to boost group growth and engagement rates.

 

There are plenty of different ways to run contests, but one of my favorites involves offering tiered prizes. First, decide what you’ll giveaway.

Here are a few ideas:

  • Courses
  • Coaching time
  • Website critiques
  • Clothing or branded merch
  • Physical products

 

Have members refer people to the group and offer tiered prizes to them. For example, if a group member brings three new members, she gets a free t-shirt. If she brings ten new members, she qualifies for a free course. Keep track of prizes and winners in a spreadsheet. To boost competition, make a daily leaderboard and add all of your top referrals to a special group VIP Facebook chat. You can connect with top performers in the chat, cheer them on, and encourage healthy competition.

I recommend that you start running contests when your group hits 100 members.

Offer Free Trainings

Free trainings are a great way to establish authority and attract new members.

To get ideas for training, you should ask members what they want to learn when joining your group. You can also individually reach out to members to see what they most need help with. Turn the answers you receive into your training videos and material. You’ll be able to indefinitely refer new members to this training and can even repurpose training materials into a free course.

Interview Experts

Once you grow your group to at least a couple hundred members, you can start doing interviews within your group.

Interviews with leading experts can help draw in new members and be mutually beneficial for both you and the expert you interview. You can even hype up interviews telling your members that you’ll interview a specific expert in your niche once you reach a certain number of group members.

Throw a Big Event

My favorite new thing is to host workshops, summits, and masterclasses. These can be great for building value within your group and building your authority.

Hosting these types of events in your Facebook group will help get people on your email list to become group members. If you have other big names featured in your event, it can also help bring some of their audience to you. If you’re not ready for an event as large as a summit, start by hosting a five-day challenge. This will help members see that you provide valuable content and help you gain experience hosting events.

How to Put These in Order for Maximum Growth

Want maximum growth?

Here’s how to combine these strategies:

  • Start by networking in other people’s groups. Once you reach 100 members, hold a contest. After that, provide excellent content in the form of free training and interviews.
  • Once your group reaches 500-1,000 members, it’s time for you to throw a big event.

You’ll be amazed at how quickly your group grows when you follow this strategy.

Next Steps to Grow to 1,000 Members and Beyond

Once you get to 500 members, don’t stop – you need to continue building momentum.

These are all strategies I’ve used and that have worked well for reaching and exceeding 1,000 quality members:

  • Do podcast and video interviews
  • Speak on summits
  • Leverage relationships for mutually beneficial promotions

You should also continue to use the other growth strategies listed above until you reach your group and business income goals.

Join my Facebook group here to watch the live trainings every Thursday at 2 PM EST.

 

 

Building a brand is paramount to your success. If you’re a digital marketer, entrepreneur, or business owner, you likely know that. Like, duh!

You may even know that creating Facebook groups is a great way to find your most loyal customers. Okay, kudos to you.

Many online marketers get about this far in their marketing plan and then stall. Why?

They may:

  • Run out of things to say
  • Not know how to repurpose their content
  • Have trouble finding the right customers

If that’s you, hey, we’ve all been there. Am I right?

But, what if you had a proven system to help you know what to say and when to say it. A system that helped you find your tribe. You know the customers I’m talking about—the ones that would follow you anywhere. The kind that would walk through hot coals while carrying their fattest friend-type-of-customer.

Would that type of system be valuable to you?

By now I hope you’re making this kind of gesture:

If so, continue to read because we’re about to break down the top five posts that 99% of Facebook groups don’t even use. The kind of posts that increase your sales and your reach at the same time.

Let’s dive in!

1. Engagement Questions

This may sound like a given. But it might surprise you how many groups don’t use this post in their Facebook group. If you’re not sure what an engagement question post is, no worries. We’re going to explain it in simple terms.

You’ll be a pro at writing engagement posts in no time after reading this.

Before we get into what engagement question posts are, let’s talk about why they help your Facebook group.

Engagement Questions can help you:

  • Identify who is likely to buy your product now
  • Identify who may be likely to buy your product in the future
  • Establish your avatar or ideal customer

Engagement questions help you understand your audience. It also helps you establish buyer personas. They let you know the typical age, habits, gender, and interests of your ideal customer. That’s valuable information for a post that only takes a couple of minutes to create. An engagement question is a question that asks for engagement from your customers. You could create an engagement question post using a picture, video, or even a poll.

Here is an example of an engaging question that received over 160 comments:

 

2. Story Posts

Some Facebook marketers only talk about their products, benefits, and features. That is a poor strategy.

Facebook group members want to connect with the brand. That can only happen if you show your members a little bit behind the scenes. Show your personality. It doesn’t even have to be a happy topic.

Another way to create story posts is to let the camera roll. Talk about an exciting, challenging, or monumental time in your life. It should apply to what you teach in your Facebook group.

3. Free Trainings

Why do people join Facebook groups? Why do you join Facebook groups?

Chances are you join Facebook groups to learn something new. You may also join to connect with like-minded people. Many Facebook groups forget that groups are all about a connection. Instead, they slap up a banner and a few posts about their products. Then they recycle the same tired material. No one wants that. The easiest way to add value to your customers is to invite them, nurture them, and offer free stuff. Everyone likes free stuff! Offer free trainings. It gives your members a taste of what your paid content looks like.  It also adds a TON of value.

So put together some content that leads up to your bigger ticket items. Then give away free content that gets them interested to learn more. After that, you can follow up with an offer that over-delivers.

Check out my free trainings here

4. Quotes

Posts with inspiring quotes are another great way to engage your members. Like engagement question posts, quotes are a very simple and effective tool. To ramp up a quote post’s engagement, you can finish with a question. Asking other members for their favorite quote about the same topic. These are pretty self-explanatory, so let’s move on.

5. Personal Post – Behind The Scenes

Personal posts and story posts may sound the same, but they are very different. In a story post, you describe a story that connects to your personal growth or a challenge you overcame.

A personal story isn’t about your journey at all. It’s a post about a typical day-in-the-life of you. It’s not scripted or edited for users. It provides a peek behind the curtain about your typical day. It could be you out and about town, running errands, or something else. It’s a way for people to connect with the real you, not your persona on social media. It can be a video or a picture post. You could even do a Facebook Live post. Find a way to make it fun and engaging.

 

Five Weekly Posts to Boost Engagement and Increase Sales

There you have it! Our five weekly posts to help you boost engagement and increase sales. We’re confident this approach can help you.

It should give you all you need to increase engagement and sales.

 

For more valuable content, please follow us on Facebook. Also,  be sure to check out our blog, and learn how you can live the Fulltime Freedom lifestyle.

 

 

 

 

There are two types of marketers online.

There are the spammy, reach-out-and-bug you type. Then there is the provide-massive-value type.

We’ll let you piece together which type builds real engagement.

While most marketers should know better, some don’t. That’s why we’ve designed this post to help you become the type of marketer that builds real engagement.

If you’re not sure if your group builds real engagement, please, go back to the top and read again. In all seriousness, though… Whether you are a marketer, entrepreneur, or business owner, learning the skills to actively engage people online can be a game-changer. If you’ve tried creating Facebook groups in the past with less-than-stellar results, this post is for you.

Here are five posts to massively increase your Facebook group engagement.

The Importance of Having a Facebook Group

Facebook groups can be the key to unlocking unlimited earning potential. It’s a place to nurture prospective clients, connect with your most loyal customers, and build an email list. As an administrator, you can use email as one of your three questions. Once you have their email, you can begin to send email sequences to their inbox that add value. Remember the two kinds of marketers, be the one that adds value.

With that out of the way…

Here are five posts you can use to generate massive engagement in your Facebook group starting on day one.

1. Welcome Posts (Get Personalized)

No…not those kinds of welcome posts! You know the ones.

They look like a short sentence with a long list of names tagged at the end. Those welcome posts are for the “other kind” of marketer. And we don’t want to be that marketer. Great welcome posts add massive value from day one. They don’t list a bunch of names and call it a day. No one wants to see that!

 

Three steps to create a great welcome post:

 

  1. Create a greeting that is authentic, personalized, and shows that work went into it.

 

  1. Tag the new people for the week but mention things about each person. I could be where they are from, if they have their own Facebook group, what business they’re in, etc.

 

  1. Provide a call-to-action to introduce themselves and follow the steps on the announcement pinned to the top of the page.

 

An announcement is a great way to engage your members. Provide a list of To-Dos. That will drive engagement and help them get to know other people in the group.

 

Your list of To-Dos could be as simple as:

 

  • Check your direct message (and message people about how you can help them)
  • Links to products to support you
  • Add me as a friend and mark me as a favorite
  • Add my free trainings to your calendar
  • Go live and add a picture of yourself and introduce yourself to the group
  • Comment below and let me know what you sell so I can send you referrals

 

If you find a way to personally greet your new members each week, you’ll be on your way to providing engagement.

 

Get creative with it, and make it your own. People will look forward to it and engage with new members.

2. Encourage Connection and Collaboration

Facebook groups are a community. People join them to meet like-minded people and raise their game.

Create posts that encourage connection and collaboration. We recently made a connection and collaboration post that’s gaining real traction in the group. It was really simple to make. Here’s how we did it. We took an image of a world map and then posted instructions. We created a call-to-action to take in the comments.

Here are the instructions we used:

  1. In the comments, look for your state. If you don’t see your state, add it.
  2. Look for your city and heart it. If you don’t see your city under the state, add it.
  3. Be sure to click view more comments.

 

Within the first hour, we had over a hundred comments and over a thousand views. Adding these types of connection and collaboration posts a couple of times a week will generate massive engagement in your group.

3. Let New Members Share Their Business

Communities are a place to share. Your page should prescribe the same adage.

 

Every week, we allow new members to share their business. That creates massive value for our members. As with all of our posts, we always include a call-to-action:

  1. Look through the comments and find one group you’d like to join.
  2. Link your group below.
  3. Tell us about your group.

 

These simple directions, placed in an image and followed up by text above that says roughly the same thing, created massive engagement for our Facebook group.

 

If you’re not sure how to create an image, we suggest Canva. It’s free and easy to use. We also do this with YouTube if you have a YouTube channel. Ask people to subscribe to your channel, and then have them share their own YouTube Channel. It could also be done with Instagram, Twitter, etc.

4. Provide Massive Value

Most people join Facebook groups to engage and learn from others. Once you have onboarded new members, it’s time to teach them.

You must lead with value.

That means that all of your content should have a specific way it adds value to the group. If your group is about selling widgets, provide valuable content on how to sell widgets better. The point is to teach them, nurture them, and help them.

That’s why they joined the group.

Your content could lead to videos, blog posts, or any other form of content. So long as it’s valuable and connects with the reasons why they joined the group.

5. Make Them an Offer That Over-Delivers

Now, you’ve taken the time to welcome your members. You’ve engaged them.

 

You’ve connected them with like-minded members. You’ve let them share their business, AND you’ve nurtured them with valuable content.

Now it’s time to make them an offer that over-delivers. Present a low-ticket offer that massively over-delivers. Make it irresistible. Connect it to what you’ve shown your members and how it expands upon it.

Lead with value.

The Five Posts for Massive Facebook Group Engagement

There you have it! The five posts for massive Facebook group engagement. Use these tools, and you’ll be on your way to becoming the type of marketer that generates real engagement.

 

If you’re looking for more valuable content and weekly live trainings, join our Facebook group here.

 

Why do some Facebook groups explode with high-quality members while others grow at a snail’s pace?

It’s not an accident or luck.

Growing a Facebook group that attracts quality members and does the marketing for you comes down to having the right plan to follow.

Today I’m going to share my strategy for positioning Facebook groups in a way that sets them up to bring in top-quality leads without a ton of marketing effort.

Here’s what you need to know.

How to Name Your Facebook Group

When naming your Facebook group, you shouldn’t overcomplicate it.

Don’t try to be cute or clever – the most effective Facebook group names directly call out their avatar and contain keywords people are searching for.

Ask yourself the following questions when you’re naming your group:

  • Who is the group for?
  • What problem do you help them solve?
  • What results are they hoping to obtain?
  • What obstacle they’re trying to avoid?
  • What keywords are they searching for?

Be clean on your avatar, but niche down. Let’s look at an example:

Group name: Running for Fitness

This group name is far too general and won’t attract high-quality members. In fact, it’s so broad it might not attract anyone at all.  Instead, the owner needs to niche down.

Group name: Females Over 30 Running for Weight Loss – Inspiration and Accountability

This name addresses a specific avatar (females over 30), addresses a result (weight loss), and shows what the members will get (inspiration and accountability.)

If you’re having a hard time nailing down a name, come up with five different options, run a poll, or ask for opinions on your Facebook profile page.

How to Position Your Group

There are hundreds of thousands of Facebook groups out there – to attract your ideal client, yours needs to be distinctive.

This is where positioning comes in.

You need to do things differently than your competitors to stand out. For example, when I first started my Facebook group, I realized that almost no one in my niche was doing videos. So, I started doing video training and live videos.

Brainstorm ideas that will help you provide value above and beyond other groups.

Also, be sure to avoid selling to your group members right away. This is a mistake many Facebook group owners make and will only turn-off members.

Instead, reach out to new members individually. Ask if they have questions you can answer. You can also offer bonuses or free training or but be sure to make your messages personalized.

Crafting a Facebook Group Cover: What to Include

The cover photo of your group presents an opportunity to grab a potential member’s attention. Your cover photo should communicate who the group is for and what you offer.

The cover should also include a photo of you and your freebie.

If you need inspiration, check out the cover images of 10 similar groups and note what you like and dislike. Spend adequate time making sure your cover photo looks good.

If you don’t have the design skills to pull off a great-looking cover, you can inexpensively hire someone on Fiverr to make it for you.

How to Draft a Facebook Group Description

Your description is what potential new users will see when they join your Facebook group.

If you’re clueless about what to put in the description, try filling in this sentence:

I help (avatar) get this (result) without having (to do this hard thing.)

You should also add the advantages a user will get from joining your group. Are you offering free trainings? Live Q & A’s? Whatever you do to provide value should be listed in your description.

Lastly, be sure to add who the group is NOT for.

If you don’t accept everyone into the group, you need to state why and what the requirements are for getting in.

Also, don’t forget to place a link to your funnel challenge or offer in your group description. Even users who don’t join your Facebook group might sign up for your email list.

The Best Way to Grow Your Facebook Group

If your group is brand new, don’t approve new members until you get 50-100 member requests. This way, you aren’t posting for only one or two people.

Here are a few other strategies to get started with a bang.

Create an Epic Lead Magnet

One of the best ways to get people to join your group is to create a lead magnet they would pay for.

This lead magnet can be a variety of things, depending on your niche. Here are a few examples:

  • Weekly Video Q&A’s
  • Free Guide Demonstrating Something Specific
  • Exclusive Coupon Code
  • Video Course

I even go so far as incentivizing users to complete my lead magnet, sending them a free t-shirt when they complete the process.

Leverage Your Authority

The more you get out there and familiarize people with your name and message, the faster your group will grow.

Position yourself as an authority in your space by doing podcast interviews, summits, and partnerships with other creators.

Host a Contest

Offer prizes for people who recruit others to your Facebook page.

You can offer epic prizes – like a Mac Book Pro – to users who bring in a certain number of high-quality members within 30 days.

To drum up competition you can post a daily leaderboard.

When the contest is over be sure to announce the winner on your group page and deliver on the prize.

Get Your Page Positioned for Success

While there are hundreds of thousands of Facebook pages for people to join, putting in the work to make yours stand out can help you bring in the high-quality leads your business needs.

It takes some upfront effort and time, but you can build an awesome page that markets itself with the right strategy. Click here to learn more about Facebook Organic Marketing.

 

Promoting a service or product online is hard, no matter if you’re promoting your own or someone else’s products. The majority of the marketers who start promoting their services online commit one fatal error: they try selling without getting to know their clients. I am here to help you learn how to sell without being a salesperson and use Facebook to your advantage without being a slave to Facebook Messenger.

 

R.E.A.L

One of the big problems people face when creating a marketing campaign online is that they don’t know or connect with the product or service they’re selling. They focus on the revenue part too much, and they forget to create a connection to the product – and that is the missing key for you to start your marketing campaign.

 

For you to successfully sell something online, you have to ask yourself a few questions: who can you help? What problem can you solve? How can you relate to your clientele? This leads to the R.E.A.L. acronym: Relatable, Earn, Align, and Longevity.

 

You want to find a product that is relatable to you and your clients. My market, for example, targets a specific market: I target people who want to get out of their jobs or have a passive income. You don’t need results to market your product – you need to be able to relate to your product through stories and experiences.

 

After you find a relatable product, you need to make sure it has great earning potential. It’s not bad to want to profit out of it – you are marketing the product, after all. Make sure that you are finding something that can give you an income.

 

Your product needs to be something that you can align with as far as values, mission, and vision. It will be hard to relate to a product that you don’t agree with – your marketing will come off as superficial and bland.

 

Finally, make sure your product will be around for the long term. Make sure you’re investing in a product or service that won’t be gone on the next day. Even if you relate to the product and you align with it, it won’t matter if it will be outdated or decommissioned the next month.

 

Lead, Nurture, and Convert

Once you find a product that is relatable and will provide you income, you need to start thinking about how you’re going to find your clients and how you’re going to convert them into paying customers.

 

This is where most marketers make their big mistake: they spend all their money on paid ads. I’ve done that too, and I am here to tell you not to. It doesn’t matter if you’re publishing a lot if you don’t know who you’re targeting. Here’s what you have to do: you have to lead your public to your group, nurture a relationship with them, and convert them to paying customers.

 

You have to publish information for people to find you – that’s a fact. But you have to know what to publish.  You have to create lead content, and that can be YouTube videos, podcasts, interviews, or an optimized Facebook profile. You have to publish content that will get your ideal client.

 

Leading them to your Facebook group requires work. But when you get it right – the right media for the right clients – that will make them want to know more about you and your product. That’s when you start to nurture your relationship with your client. You can nurture content by creating a Facebook group or platform, giving free online courses, or creating an email marketing chain.

 

Once you nurture this relationship, it’s bound to convert it into your product’s purchase. This part is when you’d get your revenue. Notice how we’re not providing a sales pitch to your client to make that happen – we’re creating a relationship with them, giving them something to read and relate to you and your product. Your nurture will naturally convert your clients into paying customers.

 

The P.A.I.M.E system

All this leads to the P.A.I.M.E. system – the five-step process that will make you stand out from other marketers. People don’t understand Facebook marketing – they treat profiles as just that. Online marketing is not different from regular, in-person marketing. You wouldn’t reach out to a person, give them your business card, and tell them to buy your product.

 

You have to prime new connections. Look for people in other groups that share the same interest. You have to find your prime customer, understand what they’re interested in and which groups they’re in, and how you can create content in those groups that will lead them to your profile.

 

Once you prime your connections and they start interacting with your posts, add them as friends. That will initialize your relationship with them. Engage with them: like and comment on their posts, follow up on what they write, make sure they know they can talk to you and they’ll start doing the same.

 

After you add them, message them. You don’t have to do this right away and you shouldn’t be a slave to Messenger. Focus on the engagement and let them come to you. Let those who are really interested in what you post to reach out to you.

 

When you create this connection, invite them to your page, group, free training, coaching, or whatever you have to offer. Show them your content and get them interested in what you have to offer.

 

Finally, earn your 40% commission (or 100% if the product is yours). Remember – if they have;t bought something before, it doesn’t mean they’re not going to buy them ever. I have clients who were on my Facebook group for two years before purchasing something. Just always focus on targeting the right audience and your profit will come.

 

Don’t miss out on the next workshop!

If you want to put all this (and much more) into action, make sure to secure your spot at my next live workshop here! After you sign up you will receive an email from me with a Zoom link, a calendar hold, and a link for a Facebook group chat.

 

I like to keep my workshops at a reasonable size to make sure everyone is getting the best out of them, so make sure to get your spot before it fills up. You will get an amazing workshop for a great discount! Here’s what you’ll get:

  • FB Profile Setup & Implementation (Value = $197)
  • ​FB Group Setup & Automation (Value = $297)
  • FB Page Setup & Strategy (Value = $297)
  • ​My FB Organic Content Strategies (Value = $497)
  • ​BONUS #1: Checklists to follow along (Value = $197)
  • ​BONUS #2: Exact examples to use (Value $497)
  • ​BONUS #3: Outreach Strategies & Scripts (Value $297)
  • ​BONUS #4: Feedback on your marketing (Value $297)
  • ​BONUS #5: 1:1 Strategy Session with me (Value $497)
  • And all of that is only for $97 dollars!

 

Make sure to sign up for a workshop, and if you have any questions don’t hesitate to find me on my, Facebook or Youtube.

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