Why do some Facebook groups explode with high-quality members while others grow at a snail’s pace?
It’s not an accident or luck.
Growing a Facebook group that attracts quality members and does the marketing for you comes down to having the right plan to follow.
Today I’m going to share my strategy for positioning Facebook groups in a way that sets them up to bring in top-quality leads without a ton of marketing effort.
Here’s what you need to know.
How to Name Your Facebook Group
When naming your Facebook group, you shouldn’t overcomplicate it.
Don’t try to be cute or clever – the most effective Facebook group names directly call out their avatar and contain keywords people are searching for.
Ask yourself the following questions when you’re naming your group:
- Who is the group for?
- What problem do you help them solve?
- What results are they hoping to obtain?
- What obstacle they’re trying to avoid?
- What keywords are they searching for?
Be clean on your avatar, but niche down. Let’s look at an example:
Group name: Running for Fitness
This group name is far too general and won’t attract high-quality members. In fact, it’s so broad it might not attract anyone at all. Instead, the owner needs to niche down.
Group name: Females Over 30 Running for Weight Loss – Inspiration and Accountability
This name addresses a specific avatar (females over 30), addresses a result (weight loss), and shows what the members will get (inspiration and accountability.)
If you’re having a hard time nailing down a name, come up with five different options, run a poll, or ask for opinions on your Facebook profile page.
How to Position Your Group
There are hundreds of thousands of Facebook groups out there – to attract your ideal client, yours needs to be distinctive.
This is where positioning comes in.
You need to do things differently than your competitors to stand out. For example, when I first started my Facebook group, I realized that almost no one in my niche was doing videos. So, I started doing video training and live videos.
Brainstorm ideas that will help you provide value above and beyond other groups.
Also, be sure to avoid selling to your group members right away. This is a mistake many Facebook group owners make and will only turn-off members.
Instead, reach out to new members individually. Ask if they have questions you can answer. You can also offer bonuses or free training or but be sure to make your messages personalized.
Crafting a Facebook Group Cover: What to Include
The cover photo of your group presents an opportunity to grab a potential member’s attention. Your cover photo should communicate who the group is for and what you offer.
The cover should also include a photo of you and your freebie.
If you need inspiration, check out the cover images of 10 similar groups and note what you like and dislike. Spend adequate time making sure your cover photo looks good.
If you don’t have the design skills to pull off a great-looking cover, you can inexpensively hire someone on Fiverr to make it for you.
How to Draft a Facebook Group Description
Your description is what potential new users will see when they join your Facebook group.
If you’re clueless about what to put in the description, try filling in this sentence:
I help (avatar) get this (result) without having (to do this hard thing.)
You should also add the advantages a user will get from joining your group. Are you offering free trainings? Live Q & A’s? Whatever you do to provide value should be listed in your description.
Lastly, be sure to add who the group is NOT for.
If you don’t accept everyone into the group, you need to state why and what the requirements are for getting in.
Also, don’t forget to place a link to your funnel challenge or offer in your group description. Even users who don’t join your Facebook group might sign up for your email list.
The Best Way to Grow Your Facebook Group
If your group is brand new, don’t approve new members until you get 50-100 member requests. This way, you aren’t posting for only one or two people.
Here are a few other strategies to get started with a bang.
Create an Epic Lead Magnet
One of the best ways to get people to join your group is to create a lead magnet they would pay for.
This lead magnet can be a variety of things, depending on your niche. Here are a few examples:
- Weekly Video Q&A’s
- Free Guide Demonstrating Something Specific
- Exclusive Coupon Code
- Video Course
I even go so far as incentivizing users to complete my lead magnet, sending them a free t-shirt when they complete the process.
Leverage Your Authority
The more you get out there and familiarize people with your name and message, the faster your group will grow.
Position yourself as an authority in your space by doing podcast interviews, summits, and partnerships with other creators.
Host a Contest
Offer prizes for people who recruit others to your Facebook page.
You can offer epic prizes – like a Mac Book Pro – to users who bring in a certain number of high-quality members within 30 days.
To drum up competition you can post a daily leaderboard.
When the contest is over be sure to announce the winner on your group page and deliver on the prize.
Get Your Page Positioned for Success
While there are hundreds of thousands of Facebook pages for people to join, putting in the work to make yours stand out can help you bring in the high-quality leads your business needs.
It takes some upfront effort and time, but you can build an awesome page that markets itself with the right strategy. Click here to learn more about Facebook Organic Marketing.