If you’re running any business, creating an inbound lead system is super important.
However, many people are still struggling with cold prospecting or paying through the nose for site traffic and ads. But I’m here to show you that there’s another way.
And it works.
If you want to learn how I get 100s of warm inbound leads every month without resorting to ads or cold prospecting, this article is for you. After reading this post, you’ll have a straightforward process to help you attract inbound leads for your offers.
How, you ask?
As the title suggests, I post three types of posts on Facebook every week that explode my inbound leads. If you’ve got an offer you’re selling online, like a course, an affiliate program, or a product, you need a clear inbound lead strategy to get results.
So, to do that, you need to make a plan. And plans require commitment.
Here are a couple of things you need to do first and continue to do every day.
Be consistent and do the work. At the start, you’ve got to build a network of friends and subscribers. If you want to get to six figures and beyond, you need to put in the hard yards.
So, before we start thinking about any posts, we need to add friends and get
How? It’s simple. You need to answer these two big questions:
1) Who is your ideal customer or avatar?
2) Where do they hang out?
What type of people or professionals are you trying to reach? Business people,
marketers, doctors? You need to know who these people are and why they will find value in your offer. Once you know who they are and what they want, you can move on to the next step.
Where do they hang out? What Facebook groups and forums are they on? Find them, then show up daily and engage. Share your knowledge and opinions, like and reply to their comments, make yourself a valuable part of the community.
If you have lives, pieces of training, or any other engaging content, share them with the community. Establish your knowledge and expertise. You need to give to receive. Trust me, put in the work here, and it will pay off.
Identify the Gap and Fill It.
Understand your avatars:
● Pain points
Find a way to solve these problems for them. For example, I understood that people were struggling with cold prospecting. It’s challenging, frustrating, and for many people, it’s a thankless task.
So, I made a course with guides to help people generate warm leads from 3 simple posts.
Give them some help, but also keep some of your best stuff back. And make sure when they want it, you have an event or top-tier paid content to offer them.
Create Your Event
Create an event with graphics, and post it on Facebook. Then, invite the leads on your friend lists.
Pro tip: Use templates for your events. From there, you can update the date and subject to save time.
And now, what you’ve been waiting for, the three types of posts to generate more leads…
#1. Engagement Questions
You need to know who your ideal avatar is. What do they do? Where do they hang out? What type of people are they?
So, to draw these people out, make the sort of posts that they would engage with.
Ask them questions like will they be attending an industry-specific event?
Or, if you’d like to go with something more general, think about the type of questions that your target market would have an opinion on and might start some interesting debate in your comment section.
Finally, call them by name. If your market is medical professionals, tell them you appreciate them and get them to engage with the comments.
From here, you’ll collect a bunch of relevant leads.
#2. Validation Questions
Once you’ve identified your audience, you need to see if they need what you have to offer. So, before creating an event, I try to validate it. You can do this by asking a quick question.
I host web training events. If I have an idea for an event, I’ll ask who would be interested in an online event that teaches how to, for example, generate warm leads.
Those who like or reply are my warm leads. I know they are interested in what I have to offer.
#3. Hype Posts
Now you have a validated audience; it’s time to excite them about your event or offer. One hype post on your profile and two in your group is enough.
These posts work to solidify your leads, remind them about your event, and get them excited. Additionally, they can catch anyone who missed your earlier post.
Again, these posts should focus on the value you are bringing to the table.
What To Do Next?
Once you’ve got some leads, you need to engage with them.
For starters, add them as friends. If you’re using Facebook for business, you’ll already understand that it’s best to put contacts into friend lists like family, workmates, marketers, etc., or whatever works for you.
So place your leads into a lead list and start engaging with them. Like, comment, create relationships and invite them to your events.
Add to Customer Relationship Manager Software
You don’t need to go out and get a Salesforce subscription. You can use a simple Google sheet or even the Facebook CRM to collect your warm leads. From here, you can categorize and keep track of their interests and what offers and conversations you’ve had with them.
Additionally, you can automate your CRM to send notifications; the Facebook CRM tool does this with a button click.
Increase Your Show Up Rates
Offer your leads ways to get notified about your events. These can be Facebook reminders, tags, email reminders. Whatever works.
Last Step. Make the Offer.
Once you’ve offered your leads some value and hopefully shared some knowledge with them, the next step is to let them know how you can help them get to the next level.