In this blog post, I’m going to share with you how to use your Facebook profile to generate unlimited organic leads from Facebook. I’ve been able to grow my Facebook group with almost 100% organic traffic and I want to share with you how you can do the same.
It all starts with your Facebook profile funnel. This is your free online billboard, this is your digital real estate…
Here’s what we’re going to cover:
🚀 Create a cover photo that clearly communicates your offer
🚀 Write your marketing statement in your bio
🚀 Where to link to your group/sales funnel opt-in page
🚀 How to position your featured photo area
🚀 How to create content that generates leads
🚀 My checklist and implementation strategy
🚀 How to hire a designer for only $10
🚀 and much more!
Let’s get started.
Step 1: Create a cover photo that clearly communicates your offer
The old fashioned way to market yourself was via these old outdated marketing ads inside newspapers and direct mail and billboards. Those don’t work anymore because they’re not really tangible. They’re not really relatable. You can’t really measure it, there’s no way to attract success there.
The modern way is to optimize the cover photo on your Facebook profile and provide a call to action.
Here’s an example of what you could say on your cover photo:
“Want to learn how to make six figures for free? And get my online course? Join my challenge today. Link in description.”
Then when someone clicks on your cover photo, it shows the description and that’s where you link to your Facebook group and the challenge or event you’re promoting.
So what makes a great cover photo? One that has a clear question or statement that connects with your audience and repels those you don’t want to work with.
You also want to make sure that it’s not busy or cluttered so that people leave as soon as they see it. We want it to be visually appealing but clear to read.
Think: How can you say more with less words?
The next part of making your cover photo great is to include social proof and credibility. If you have it. And if you don’t? Provide a list of the things you’ll be offering them in your free group. Or you could showcase a free training or PDF they are getting then they join.
Keep it simple.
Don’t use fake buttons. You want to have something like “Link in description” so that they click on the image. And when they do that the description is going to pop up and you’re going to have a link.
I see so many people have a cover photo that has a great call to action on it or even put the website URL on the cover photo… but very few people are actually going to type that into their browser. They want a link they can click on.
Lastly, and this depends on your audience, it pays to make sure that your cover photo is optimized for mobile. I personally don’t do this because my avatar is people who are at their workstations on a desk PC or laptop. I don’t really want people who are on the run, on their mobile. It’s about getting people’s full attention while they are in my Facebook group.
I include the link to my Facebook group in my profile photo description too, in my bio, and in my cover photo. I make it really easy for people to find my Facebook group. You’ll want to do the same.
Let’s talk about creating your own photo. I currently create my cover photos on Canva.com. It doesn’t take me very long. But if you’re not great with graphics or you don’t want to learn, you can work with my designer on Fiverr.com. His profile is “epicgraphic90” and he charges $10 to do this for you.
Don’t forget your profile photo
Ok, now that you’ve got your cover photo sorted, let’s talk about your profile photo real quick. Don’t have no photo or a photo of your cat, dog, family picture, or illustration. Remember, we’re optimizing our Facebook profile to get leads so we’ve got to present a professional image… it doesn’t need to be stiff, but it does need to be a photo of you.
Be yourself. Be authentic.
Go for a clear, professional-looking photo of yourself. Smile! You want to look friendly, fun, and approachable.
If you can, have social proof and credibility or doing something fun to show off your lifestyle. It should be a recent and updated photo of you.
Make sure you include a link in the description, just like you did in the cover photo.
Step 2: Write your marketing statement in your bio
Let’s make sure you’re not doing this… don’t have a list of all the links you have. A confused mind says no! The goal is to have one link only and that should be to your Facebook Group.
But it doesn’t stop there. You want to make sure that you have a clear intro that explains what you do. Simple is better. Less words is more.
A clear call to action to your Facebook Group. Social proof (how many followers).
Here’s some examples of what to write:
Step 3: How to position your featured photo area
You might not even know you have a featured photo area. If you take a quick look right now, it’s likely that you’ll see photos of your family and friends. And while these are great, we’re focused on using our Facebook profile to grow our businesses.
Our friends and family don’t pay the bills, right?!
The goal is to show people what you do and how you do it and you can do that in the featured photo area.
You’ll want to include images that have the link to your website on them. An image of your course, an image that shows credibility. An image that shows what they get when they join your group. Maybe an arrow pointing at your link (as shown above). Always include the link information in the description too.
You can use Canva.com to create these images. You have space for 9.
Step 4: How to create content that generates leads
Now that your photos and bio are all updated, let’s talk about your Facebook timeline.
First things first. You’ll only want to allow posts from you. You’ll need to change your profile settings to “approve posts” when someone tags you so that you can control what’s shared on your timeline from others.
Then you’ll want to create content around consistent messaging. You should have five key areas that you can talk about. This is about how you want to communicate and relate to people. It can be a mixture of personal and business stuff. Just keep it consistent.
You’ll want to mix up the type of content you share. Do story posts, social proof, promos, education, and lives.
The best content that generates leads are things like a comment for a value post, a launch post, “I’m opening up X spots” etc.
Now that you understand the steps you need to cover, it’s time to take action.