The best thing about Facebook, other than the ability to remain connected to family in friends in the throes of a pandemic, is the potential it has as a powerful marketing tool. Thousands of businesses, both large and small, use Facebook to turn strangers into clients through organic marketing.
If you utilize the platform correctly, you can turn your Facebook Group, Facebook page, or Facebook profile into a lucrative marketing outlet. However, many people have no idea how to do so, and therefore they fail to see results.
A Quick Breakdown of Facebook Groups, Pages, and Profiles
Every aspect that Facebook has allowing you to build a profile is different. Before you attempt to market yourself on the platform, you should know what makes them distinctive from one another.
Facebook offers its group tool for friends and acquaintances to gather to discuss a topic. Groups can be about almost anything, ranging from discount clothing exchanges to the newest digital marketing advancements. They provide a remarkable space to talk about your products and services.
A Facebook profile is typically more personal than a group, and this is a space for you to share personal information about yourself. Technically, profiles work for business use, but many people keep it separate. This part all comes down to personal preference.
Pages are the original Facebook hotspot for businesses. You can create a Facebook page regarding almost anything you’d like, and followers can like and follow for more content.
There is a wrong and a right way to get started when it comes to the utilization of Facebook marketing. Right now, I’ll talk you through the best ways to consistently gain free leads from Facebook.
Profiles, Groups, and Pages: Which Method Will Make You Money
We’ll begin with the creation of Facebook pages, profiles, and groups. You have to know where to start and why because it’s easy to become overwhelmed and lost along the way. Before you make a 2nd profile (don’t do that!) or get started on your business page, let’s take it from the top.
Priming Your Facebook Feed
In about 15 to 30 minutes each day, you can prime your Facebook feed to make the algorithm work in your favor. If you haven’t maxed out your friend count, that’s where you want to begin.
Add friends that are of quality and engage in your content as you engage in theirs. Once you’ve become friends, watch, react, and comment on their stories. You should do the same with relevant posts they’ve got on their timelines, and remember to be authentic. Use the browser extension Multiple Tools for Facebook to regularly clean up your friends’ list and add friends automatically.
When you’ve connected on common ground, it’s time to reach out with a Facebook message. This is not the place to use Facebook marketing automation software because you want to thank them for personally liking your content. End your message with a genuine question that they want to answer, encouraging them to respond.
Also, an excellent trick for priming your feed includes the Facebook Happy Birthday tool. Go to the birthdays’ section and leave a genuine comment on each friend’s profile having a birthday. Let Facebook know who you want to socialize with, and change up your feeds’ algorithm by doing so.
Look for Inspiration in Friends’ Feeds
While you’re priming your feed, be sure to look around for inspiration because it’s everywhere! This is a relatively simple process and begins with creating a folder specifically for inspiration on your Google Drive.
On your inspiration hunt, look for posts that have over 100 engagements, and take a screenshot. Save the screenshot to your folder, and ask yourself why it drove so much attention. This method is honestly one of the best ways to learn marketing and copywriting.
Remember, don’t copy other posts. You’ve got to be original in your approach, and you can refer to this folder on the days you’re batching content. If you’re unfamiliar with batching, it means to make your content for the month all in one day, typically the 1st of the month.
Keep it Simple and Stay Focused
The truth is, you can make six figures yearly through your original Facebook profile alone. You should never create a 2nd profile because you can risk getting shut down by Facebook, as it’s against their TOS.
If you don’t want your friends, family, and co-workers to see your business-related posts, you can delete them or follow this ninja trick that will triple your post engagement.
- You can create a friends list specifically for marketing purposes by creating a new friends list (under See More on the left side of your Facebook page menu)
- Facebook will show your sales ads to those people only, boosting engagement
- Once you’ve received plenty of attention and it begins to slow down, make the post public and create even more engagement
By applying this method to every single one of my personal profile posts, I leveraged this posting system and won the ClickFunnels Dream Car in only 66 days; without ads. There is no reason you can’t see the same success.
Groups and pages can help nurture leads, and a Facebook page offers a chance to utilize a chatbot for your business and run ads, as it gets minimal organic reach. A Facebook Group is your sweet spot until your profitable enough to run ads on your page but to begin, you don’t need anything other than your profile.
Creating Magnetic Content and Moving Through the Phases
The quality of your content and dedication you have to prime your feed will determine how quickly you’re ready to move from Facebook profile to page. Don’t get frustrated; keep going.
You’ll want to be financially and engagement wise in a specific spot before considering taking the next steps. Here is an estimate of where you should be before moving forward from a profile to groups to pages.
- Profiles: $0 – $10k
- Groups: $11k – $20k
- Pages: $21k – $30k
5 Steps to Turn Strangers into Clients and Content Into Money
When it comes to turning your Facebook friends and acquaintances into clients, there are five simple steps to follow that will get you there.
Batch Your Content
By creating your content for the month at one time, you can stay organized, avoid creating content every day, and stay loud and relevant with your followers. All you have to do is take a moment to post.
Prime Everyone Who Engages with Your Content
When people interact with your content, engage back with them. Remember, when you do this, you’re letting Facebook know who you want to interact with and vice versa. You’ll see their content, and they’ll see yours.
Create Posts that Include a Call to Action
Don’t be afraid to create content that includes a call to action or a CTA. A solid CTA is where you ask your followers to continue along your sales funnel, share your post, or contact you for more information. They know you want to help them. Let them share the love and your content by asking them to do so.
Send Those Who Engage a Message
Spark a conversation with those that engage in your content. If you’re uncomfortable reaching out to people you don’t know, try coming up with something to offer them. Maybe a free course and some free downloads. You already have something to provide them with just by starting a conversation, but adding a freebie may boost your confidence.
Make an Offer and Add Your New Client to Your CRM
Use your Facebook Messenger CRM to contact clients, as Facebook will let you know who has responded, who has seen your message, and who requires a response. Let them know what you’ve got on the table and keep track of where they are in the sales process by adding them to your customer relationship management system. Your CRM can be as simple as a spreadsheet, but be sure to stay on top of it.
Approaching Facebook from a Sales Perspective
When you use your Facebook profile to fuel your business, it’s vital to look at Facebook from a sales perspective. When you begin to see it primarily as a business tool, your attitude will change regarding how you use it, and similarily, the way you view your friends.
Utilizing the tools and steps mentioned here will not only get you started on the right foot but take you well on your way to gaining numerous free Facebook leads. You just have to put in the work.
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