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It’s no secret that maintaining an online presence means more for today’s businesses than ever before.

Whether out of necessity or convenience, customers expect to be able to learn more about your company, make purchases, and contact customer service without having to pick up a phone or leave their house.

As a business owner, you may have already invested a lot of time and money into building a comprehensive website that is optimized for speed, while still showcasing your offerings, but creating Facebook pages and growing your following can be just as important when trying to generate leads and close sales.

4 Benefits to Creating Facebook Pages

While you likely use Facebook personally to connect with family and friends, there are benefits to using this platform to establish and grow your business.

1. Building a Community

Despite popular newcomers like TikTok and Houseparty, Facebook is still the largest social media channel when it comes to active users worldwide. There is a lot of potential for organic marketing once you’ve established a presence on the platform.

Unlike paid websites, Facebook offers many free features that allow you to engage with customers directly, or post pictures and updates to your community of followers.

Despite its updated algorithm putting a focus on interactions with family and friends, it is possible to build your community without having to pay for advertising. Here are some strategies to build your business through organic marketing using your Facebook page:

  • Create meaningful content
  • Learn which times of day people are most engaged with you
  • Utilize hashtags – they’re not just for Instagram and Twitter anymore!
  • Reply to comments on your posts
  • Take advantage of Facebook Live and Facebook Stories to get to the top of your audience’s pages

Maintain a focus on high-quality content that your customers want to see. Inspiring users to share your posts will put them in front of prospective customers who may not have otherwise seen your page.

2. Business Tools at Your Disposal

Having Facebook pages allows you access to its free business tools. Features like Page Insights and Ads Manager let you compare your reach and demographics through organic marketing vs. paid or “boosted” posts. Facebook Page Insights also allows you to see which posts resonate with your customers by showing you which ones people interact with the most.

Facebook business pages also offer virtual assistant tools that allow you to hire employees, manage appointments, and create events directly from your page.

Retail-oriented businesses know that the more clicks a customer needs to make, the less likely they are to follow through with a purchase. Ecommerce businesses now have the option to convert sales directly on Facebook, removing additional steps in their purchasing process. Depending on the size of your business, you can create a small shop and sell products directly on Facebook pages.

3. Build Authority

While self-promotion is important on Facebook pages, they also allow for you to establish yourself or your business as an expert and a premium destination. Share helpful tips, newsworthy articles, and recent events in your niche to keep your page at top of mind. Set yourself up as the first person a potential customer thinks about when they are looking to resolve an issue.

As long as you give credit, sharing noteworthy information of colleagues in your field also helps to build your professional network. They may thank you by sharing materials or information about your business in the future.

4. Establish Your Company Brand

Yes, having your logo on your website, and possibly, business cards are solid steps toward establishing a brand. However, the more places you are seen online with consistent brand messaging, the more you will be remembered.

Facebook makes it easy to establish and maintain your brand through its pages.

Promote Your Mission

Facebook makes it easy for users to navigate through pages and view your “About” section. Make the most of this section by sharing a clear mission statement that pulls together everything from what your company is to why you do it and who you serve.

Storytelling has become an increasingly popular term among marketers, and having a story that resonates with your audience, while establishing your brand, can increase followers and engagement with your page.

Stay Ahead of the Competition

Having a clearly defined brand message will help give you an edge over competitors. Be sure to develop a brand that sets you apart from similar businesses. Similar to social media platforms like LinkedIn, your Facebook page is a place to showcase your successes to give you a competitive advantage.

Define Your Business Personality

Establishing your voice on Facebook is another way to make your page a unique experience to your visitors. Decide if you are fun and quirky, outgoing and adventurous, simple and classic, or something else entirely. Your company’s personality should remain authentic to who you are, but should also become a style unique to what you are selling.

Take a cue from big brands that are established on social media and have a clearly defined company voice. The Calm app has been growing in popularity in recent years, and on social media, they provide soothing and inspirational posts. They want readers to find their calm and improve mindfulness. Whereas, long-standing big brands like Taco Bell relate to their customers by providing offbeat, witty posts. They understand that taco stands have become very saturated, so their posts aim to entertain and gain followers.

The Bottom Line

The time that you invest to develop an informative and interactive Facebook page is worth it to establish yourself in your niche and grow your business. Utilizing the free tools provided by Facebook will help you begin to better understand your audience and create more engaging posts.

As your business grows you will become better aligned to create develop Facebook ad strategies and take your business to the next level. Once you’ve established your business on Facebook, take advantage of other scheduling and graphic tools to further amplify your message.

 

The best thing about Facebook, other than the ability to remain connected to family in friends in the throes of a pandemic, is the potential it has as a powerful marketing tool. Thousands of businesses, both large and small, use Facebook to turn strangers into clients through organic marketing.

 

If you utilize the platform correctly, you can turn your Facebook Group, Facebook page, or Facebook profile into a lucrative marketing outlet. However, many people have no idea how to do so, and therefore they fail to see results.

 

A Quick Breakdown of Facebook Groups, Pages, and Profiles

Every aspect that Facebook has allowing you to build a profile is different. Before you attempt to market yourself on the platform, you should know what makes them distinctive from one another.

 

Groups

Facebook offers its group tool for friends and acquaintances to gather to discuss a topic. Groups can be about almost anything, ranging from discount clothing exchanges to the newest digital marketing advancements. They provide a remarkable space to talk about your products and services.

 

Profiles

A Facebook profile is typically more personal than a group, and this is a space for you to share personal information about yourself. Technically, profiles work for business use, but many people keep it separate. This part all comes down to personal preference.

 

Pages

Pages are the original Facebook hotspot for businesses. You can create a Facebook page regarding almost anything you’d like, and followers can like and follow for more content.

 

There is a wrong and a right way to get started when it comes to the utilization of Facebook marketing. Right now, I’ll talk you through the best ways to consistently gain free leads from Facebook.

Profiles, Groups, and Pages: Which Method Will Make You Money

We’ll begin with the creation of Facebook pages, profiles, and groups. You have to know where to start and why because it’s easy to become overwhelmed and lost along the way. Before you make a 2nd profile (don’t do that!) or get started on your business page, let’s take it from the top.

 

Priming Your Facebook Feed

In about 15 to 30 minutes each day, you can prime your Facebook feed to make the algorithm work in your favor. If you haven’t maxed out your friend count, that’s where you want to begin.

 

Add friends that are of quality and engage in your content as you engage in theirs. Once you’ve become friends, watch, react, and comment on their stories. You should do the same with relevant posts they’ve got on their timelines, and remember to be authentic. Use the browser extension Multiple Tools for Facebook to regularly clean up your friends’ list and add friends automatically.

 

When you’ve connected on common ground, it’s time to reach out with a Facebook message. This is not the place to use Facebook marketing automation software because you want to thank them for personally liking your content. End your message with a genuine question that they want to answer, encouraging them to respond.

 

Also, an excellent trick for priming your feed includes the Facebook Happy Birthday tool. Go to the birthdays’ section and leave a genuine comment on each friend’s profile having a birthday. Let Facebook know who you want to socialize with, and change up your feeds’ algorithm by doing so.

 

Look for Inspiration in Friends’ Feeds

While you’re priming your feed, be sure to look around for inspiration because it’s everywhere! This is a relatively simple process and begins with creating a folder specifically for inspiration on your Google Drive.

 

On your inspiration hunt, look for posts that have over 100 engagements, and take a screenshot. Save the screenshot to your folder, and ask yourself why it drove so much attention. This method is honestly one of the best ways to learn marketing and copywriting.

 

Remember, don’t copy other posts. You’ve got to be original in your approach, and you can refer to this folder on the days you’re batching content. If you’re unfamiliar with batching, it means to make your content for the month all in one day, typically the 1st of the month.

 

Keep it Simple and Stay Focused

The truth is, you can make six figures yearly through your original Facebook profile alone. You should never create a 2nd profile because you can risk getting shut down by Facebook, as it’s against their TOS.

 

If you don’t want your friends, family, and co-workers to see your business-related posts, you can delete them or follow this ninja trick that will triple your post engagement.

 

  • You can create a friends list specifically for marketing purposes by creating a new friends list (under See More on the left side of your Facebook page menu)
  • Facebook will show your sales ads to those people only, boosting engagement
  • Once you’ve received plenty of attention and it begins to slow down, make the post public and create even more engagement

 

By applying this method to every single one of my personal profile posts, I leveraged this posting system and won the ClickFunnels Dream Car in only 66 days; without ads. There is no reason you can’t see the same success.

 

Groups and pages can help nurture leads, and a Facebook page offers a chance to utilize a chatbot for your business and run ads, as it gets minimal organic reach. A Facebook Group is your sweet spot until your profitable enough to run ads on your page but to begin, you don’t need anything other than your profile.

 

Creating Magnetic Content and Moving Through the Phases

The quality of your content and dedication you have to prime your feed will determine how quickly you’re ready to move from Facebook profile to page. Don’t get frustrated; keep going.

 

You’ll want to be financially and engagement wise in a specific spot before considering taking the next steps. Here is an estimate of where you should be before moving forward from a profile to groups to pages.

 

  • Profiles: $0 – $10k
  • Groups: $11k – $20k
  • Pages: $21k – $30k

 

5 Steps to Turn Strangers into Clients and Content Into Money

When it comes to turning your Facebook friends and acquaintances into clients, there are five simple steps to follow that will get you there.

 

Batch Your Content

By creating your content for the month at one time, you can stay organized, avoid creating content every day, and stay loud and relevant with your followers. All you have to do is take a moment to post.

 

Prime Everyone Who Engages with Your Content

When people interact with your content, engage back with them. Remember, when you do this, you’re letting Facebook know who you want to interact with and vice versa. You’ll see their content, and they’ll see yours.

 

Create Posts that Include a Call to Action

Don’t be afraid to create content that includes a call to action or a CTA. A solid CTA is where you ask your followers to continue along your sales funnel, share your post, or contact you for more information. They know you want to help them. Let them share the love and your content by asking them to do so.

 

Send Those Who Engage a Message

Spark a conversation with those that engage in your content. If you’re uncomfortable reaching out to people you don’t know, try coming up with something to offer them. Maybe a free course and some free downloads. You already have something to provide them with just by starting a conversation, but adding a freebie may boost your confidence.

 

Make an Offer and Add Your New Client to Your CRM

Use your Facebook Messenger CRM to contact clients, as Facebook will let you know who has responded, who has seen your message, and who requires a response. Let them know what you’ve got on the table and keep track of where they are in the sales process by adding them to your customer relationship management system. Your CRM can be as simple as a spreadsheet, but be sure to stay on top of it.

 

Approaching Facebook from a Sales Perspective

When you use your Facebook profile to fuel your business, it’s vital to look at Facebook from a sales perspective. When you begin to see it primarily as a business tool, your attitude will change regarding how you use it, and similarily, the way you view your friends.

 

Utilizing the tools and steps mentioned here will not only get you started on the right foot but take you well on your way to gaining numerous free Facebook leads. You just have to put in the work.

Click here to join my group and get access to my free weekly trainings https://www.facebook.com/groups/ClickFunnelsMasteryCourse

 

 

 

 

 

 

 

 

 

 

 

 

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