Building a brand is paramount to your success. If you’re a digital marketer, entrepreneur, or business owner, you likely know that. Like, duh!
You may even know that creating Facebook groups is a great way to find your most loyal customers. Okay, kudos to you.
Many online marketers get about this far in their marketing plan and then stall. Why?
- Run out of things to say
- Not know how to repurpose their content
- Have trouble finding the right customers
If that’s you, hey, we’ve all been there. Am I right?
But, what if you had a proven system to help you know what to say and when to say it. A system that helped you find your tribe. You know the customers I’m talking about—the ones that would follow you anywhere. The kind that would walk through hot coals while carrying their fattest friend-type-of-customer.
Would that type of system be valuable to you?
By now I hope you’re making this kind of gesture:
If so, continue to read because we’re about to break down the top five posts that 99% of Facebook groups don’t even use. The kind of posts that increase your sales and your reach at the same time.
Let’s dive in!
1. Engagement Questions
This may sound like a given. But it might surprise you how many groups don’t use this post in their Facebook group. If you’re not sure what an engagement question post is, no worries. We’re going to explain it in simple terms.
You’ll be a pro at writing engagement posts in no time after reading this.
Before we get into what engagement question posts are, let’s talk about why they help your Facebook group.
Engagement Questions can help you:
- Identify who is likely to buy your product now
- Identify who may be likely to buy your product in the future
- Establish your avatar or ideal customer
Engagement questions help you understand your audience. It also helps you establish buyer personas. They let you know the typical age, habits, gender, and interests of your ideal customer. That’s valuable information for a post that only takes a couple of minutes to create. An engagement question is a question that asks for engagement from your customers. You could create an engagement question post using a picture, video, or even a poll.
Here is an example of an engaging question that received over 160 comments:
2. Story Posts
Some Facebook marketers only talk about their products, benefits, and features. That is a poor strategy.
Facebook group members want to connect with the brand. That can only happen if you show your members a little bit behind the scenes. Show your personality. It doesn’t even have to be a happy topic.
Another way to create story posts is to let the camera roll. Talk about an exciting, challenging, or monumental time in your life. It should apply to what you teach in your Facebook group.
3. Free Trainings
Why do people join Facebook groups? Why do you join Facebook groups?
Chances are you join Facebook groups to learn something new. You may also join to connect with like-minded people. Many Facebook groups forget that groups are all about a connection. Instead, they slap up a banner and a few posts about their products. Then they recycle the same tired material. No one wants that. The easiest way to add value to your customers is to invite them, nurture them, and offer free stuff. Everyone likes free stuff! Offer free trainings. It gives your members a taste of what your paid content looks like. It also adds a TON of value.
So put together some content that leads up to your bigger ticket items. Then give away free content that gets them interested to learn more. After that, you can follow up with an offer that over-delivers.
Check out my free trainings here
Posts with inspiring quotes are another great way to engage your members. Like engagement question posts, quotes are a very simple and effective tool. To ramp up a quote post’s engagement, you can finish with a question. Asking other members for their favorite quote about the same topic. These are pretty self-explanatory, so let’s move on.
5. Personal Post – Behind The Scenes
Personal posts and story posts may sound the same, but they are very different. In a story post, you describe a story that connects to your personal growth or a challenge you overcame.
A personal story isn’t about your journey at all. It’s a post about a typical day-in-the-life of you. It’s not scripted or edited for users. It provides a peek behind the curtain about your typical day. It could be you out and about town, running errands, or something else. It’s a way for people to connect with the real you, not your persona on social media. It can be a video or a picture post. You could even do a Facebook Live post. Find a way to make it fun and engaging.
Five Weekly Posts to Boost Engagement and Increase Sales
There you have it! Our five weekly posts to help you boost engagement and increase sales. We’re confident this approach can help you.
It should give you all you need to increase engagement and sales.