Sales Funnels


FHL Takeaways

Today, we’re going to talk about my biggest takeaways from Funnel Hacking Live 2021 and what I’m doing right now to maximize the value of all those insights. I was to be honest when I say that the event, especially Russel Branson’s presentation, was an absolute blast for me and my team.

That’s why I’m super excited to share what we learn, so let’s get started. I’m also going to share a few personal insights without glossing over anything important because at Full-time Freedom I genuinely want to help you grow your own online business.

My story in brief

Before I started Full-time Freedom, I was working in the restaurant industry as a server and started working on digital marketing specifically in that type of business. At the time, one of my biggest goals was to learn ClickFunnels inside and out to apply what I knew at the time.

Well, so much has changed now that it’s almost funny when I look back at where I started. I went on the grind; I worked at it because I believe in my clients and that I have the opportunity to improve their lives.

So, that’s the background for what we’re talking about because you don’t have to be an expert, the foremost leader in your space. I got to where I am because I networked and nurtured relationships at Funnel Hacking Live my first year. I made some business partners from the event, and I learned that I can do this — and you can too!

My road to success wasn’t exactly how you drew it up, but it all started at Funnel Hacking because I saw the real opportunity to surround myself with like-minded entrepreneurs. If it weren’t for that leap of faith — and belief in myself — I’d probably still be working in the restaurant business instead of having meaningful conversations with my subscribers and clients.

If you’re new to my course at Full-time Freedom, that’s the long story short about how it all started three years ago. But enough about me, let’s get back into the takeaways from this year’s FHL event.

My biggest takeaways from each speaker at FHL

Some people say events are pitchfest, but I don’t believe that. Of course, some people are there to sell stuff, and people buy it. But Russel Branson’s presentation — Bootstrapped secrets: The 7 core secrets we learned on the journey from zero to $1 billion (without taking on any outside capital) — is a great example of the power of breaking down false beliefs and doing it with a strategy, not willy nilly. We’ll go over that one later on.

My first takeaway was this idea that there are four levels of value in the way we manage our online businesses, such as:

● Implementation

● Unification

● Communication

● Imagination

By implementation, I mean that we trade our time and physical bodies to make money. We have a goal, and we have a certain avenue to meet that challenge. It’s the muscle you flex to get the job done and how you plan to do it too.

Unification is one level above the initial implementation. At this stage, you’re getting others to help you rather than try to do it all on your own as I did at first.

The next level of value is communication, which according to many coaching courses requires cold messaging, but I don’t necessarily believe in that. It’s not really about the one-to-one messaging anymore as it’s about the one-to-many approach, amplification you can only get from digital media.

I think the biggest mistake with marketing is that businesses don’t really know who their avatar is. They don’t know how to identify those people or their own brands to find out what connections are possible. Where are those easy wins? Find out what works best for you and repeat it, which leads us to the imagination.

You have to imagine; you have to believe that your business can succeed and grow. To do that, you need to stay in touch with your audience, with your ideal avatar, and serve their needs.

A cool definition of an entrepreneur

My next takeaway was the definition of an entrepreneur because I never really thought of it that way. Just like you, I’m still constantly learning, so check this out. An entrepreneur is essentially someone who takes personal responsibility for a problem that wasn’t their own.

For me, I want to shortcut the path to success for online entrepreneurs and inspire those who are trying all the things that I tried in the past. I networked and learned through good old-fashioned trial and error.

So, I always tell my clients this: don’t do exactly what I’m doing because I’m testing things, and if it doesn’t work, I’m going to tell you. For example, I tried doing a masterclass strategy that was a live workshop. It worked well for a few months and then it fizzled out, so instead of continuing down the wrong path, I refocused on sustainable, long-term methods which I’m going to teach you at Full-time Freedom.

Do you have a definiteness of purpose?

There was a quote that also really struck a chord with me and my team. “There is one quality which one must possess to win and that is definiteness of purpose, the knowledge of what one wants and a burning desire to possess it.”

According to Russel at FHL, if you don’t have an exact purpose, you’ll be another drifter entrepreneur who doesn’t really have a direction other than tinkering around the edges.

But a non-drifter, a “go-getter,” will demonstrate:

● Definiteness of purpose

● Mastery over self

● Learning from adversity

● Controlling Environmental Influences

● Time management

● Cautious, judicious thinking

Over the last few years, I’ve met plenty of people who mean well, but they change and drift away from their original concept and lose that definiteness of purpose. Negative things happen, and things don’t go as planned, so they hang their heads.

From my point of view, the negative things that happen to me today are serving a purpose and giving me answers to solutions that I can then share with you and my audience at large.

So, with that in mind, let’s get on to the seven secrets Russell talked about.

Secret #1 — Understand the marketing math

First, you have to understand the marketing math. Basically, your cost per acquisition must be lower than your average cart value in order to scale the business. If it’s backward, you need to call an audible fast and change the play.

Secret #2 — Find control

Next, you have to find control over everything you’re trying to accomplish. Ask yourself this question: what’s currently working the best to sell something? Find the answer and then repeat it. You have to double down on your best efforts, and once you get that in order, you can hop into ClickFunnels and do work.

Secret #3 — Lowering CPA

Here’s a life-saving tip: if CPA equals ACV, stop! It’s never been about who can spend the most money to acquire a customer. The better is: what can you do to increase your potential ACV, so you don’t get stuck in up-sell hell. The truth is that you don’t need a complicated funnel to reach your goal!

Secret #4 — Cost per acquisition

How can you make CPA lower without making too many ads? My clients already know how I feel about ads, so for those who are new, here’s a quick cheat sheet on the different ad types and how long they should be.

● The spokesperson anchor — A highly engaging video featuring a person explaining the product and highlighting its features

● Product demo — Highlights the product’s features and demonstrates the value points

● Social proof — An opinion of a brand or product by customers, influencers, and blogs, leveraged to create more trust between consumer and brand

● Closer ads- Overcomes objections to get your customer to purchase

● Case study — A controlled study or testing of products that prove the value proposition

● Lifestyle — Showcases the product being used in everyday life

● Unboxing — Shows the experience of getting products

That said, here are my recommendations for the timing of each type of video length:

● Spokesperson anchor — 96 seconds

● Product demo- 25 seconds

● Social proof — 44 seconds

● Case study — 44 seconds

● Lifestyle — 21 seconds

● Unboxing — 29 seconds

Now, we’ll go to secret five.

Secret #5 — Earnings per click ( EPC)

Essentially, EPC shows how successful your landing page actually is. If you have a low EPC, the landing page is a brick wall. If it’s high, your offers are selling, so do more of what got you there.

Secret #6 — Let the market vote with their credit cards

Ideally, the first step is to test your budget with potential ACV, and afterward, you can try hook, story, and offer methods. Either way, markets vote with their credit cards, so keep your marketing math balanced.

Secret #7 — Funnel stacking

You can make a funnel that feeds into the next step in your value ladder. That’s the goal although it’s easier said than done. If your customers don’t take the steps you want, at least make sure that they go to the part of the value ladder that they engaged with.

To be honest, not long into the presentation, we kind of got the idea that Russel was preparing us to roll out ClickFunnels 2.0.

Understand the best marketing trends and updates in the community

Right now, the five-day challenge method is hot. Organic lead generation is up there as well as retargeting warm traffic strategies. That’s a bit in-depth if you’re new to my training, but it’ll all come together soon, especially if you’re ready for ClickFunnels 2.0.

Prepare for the changes coming to ClickFunnels 2.0!

Personally, I’m pumped about the new ClickFunnels because it has expanded features, including things like:

● Visual automation Builder

● CRM funnels

● Team collaboration

● eCommerce feature

● Cart funnels

● New course Builder

● New blog Builder

● New pages builders

● Sophisticated workflows for automation

● Email broadcast

● Real-time Analytics

That’s just what ClickFunnels promoted on their blog, and there are more features once you get your hands on the new platform.

The two things almost every speaker was essentially talking about

Overall, FHL was a blast, and each speaker basically talked about the same two things: you need more leads, and you need more sales.

If you work with me and my team, we can help you get there faster than you think.

Join my FB group, there’s free training every single week by clicking HERE.



Building a brand is paramount to your success. If you’re a digital marketer, entrepreneur, or business owner, you likely know that. Like, duh!

You may even know that creating Facebook groups is a great way to find your most loyal customers. Okay, kudos to you.

Many online marketers get about this far in their marketing plan and then stall. Why?

They may:

  • Run out of things to say
  • Not know how to repurpose their content
  • Have trouble finding the right customers

If that’s you, hey, we’ve all been there. Am I right?

But, what if you had a proven system to help you know what to say and when to say it. A system that helped you find your tribe. You know the customers I’m talking about—the ones that would follow you anywhere. The kind that would walk through hot coals while carrying their fattest friend-type-of-customer.

Would that type of system be valuable to you?

By now I hope you’re making this kind of gesture:

If so, continue to read because we’re about to break down the top five posts that 99% of Facebook groups don’t even use. The kind of posts that increase your sales and your reach at the same time.

Let’s dive in!

1. Engagement Questions

This may sound like a given. But it might surprise you how many groups don’t use this post in their Facebook group. If you’re not sure what an engagement question post is, no worries. We’re going to explain it in simple terms.

You’ll be a pro at writing engagement posts in no time after reading this.

Before we get into what engagement question posts are, let’s talk about why they help your Facebook group.

Engagement Questions can help you:

  • Identify who is likely to buy your product now
  • Identify who may be likely to buy your product in the future
  • Establish your avatar or ideal customer

Engagement questions help you understand your audience. It also helps you establish buyer personas. They let you know the typical age, habits, gender, and interests of your ideal customer. That’s valuable information for a post that only takes a couple of minutes to create. An engagement question is a question that asks for engagement from your customers. You could create an engagement question post using a picture, video, or even a poll.

Here is an example of an engaging question that received over 160 comments:


2. Story Posts

Some Facebook marketers only talk about their products, benefits, and features. That is a poor strategy.

Facebook group members want to connect with the brand. That can only happen if you show your members a little bit behind the scenes. Show your personality. It doesn’t even have to be a happy topic.

Another way to create story posts is to let the camera roll. Talk about an exciting, challenging, or monumental time in your life. It should apply to what you teach in your Facebook group.

3. Free Trainings

Why do people join Facebook groups? Why do you join Facebook groups?

Chances are you join Facebook groups to learn something new. You may also join to connect with like-minded people. Many Facebook groups forget that groups are all about a connection. Instead, they slap up a banner and a few posts about their products. Then they recycle the same tired material. No one wants that. The easiest way to add value to your customers is to invite them, nurture them, and offer free stuff. Everyone likes free stuff! Offer free trainings. It gives your members a taste of what your paid content looks like.  It also adds a TON of value.

So put together some content that leads up to your bigger ticket items. Then give away free content that gets them interested to learn more. After that, you can follow up with an offer that over-delivers.

Check out my free trainings here


Posts with inspiring quotes are another great way to engage your members. Like engagement question posts, quotes are a very simple and effective tool. To ramp up a quote post’s engagement, you can finish with a question. Asking other members for their favorite quote about the same topic. These are pretty self-explanatory, so let’s move on.

5. Personal Post – Behind The Scenes

Personal posts and story posts may sound the same, but they are very different. In a story post, you describe a story that connects to your personal growth or a challenge you overcame.

A personal story isn’t about your journey at all. It’s a post about a typical day-in-the-life of you. It’s not scripted or edited for users. It provides a peek behind the curtain about your typical day. It could be you out and about town, running errands, or something else. It’s a way for people to connect with the real you, not your persona on social media. It can be a video or a picture post. You could even do a Facebook Live post. Find a way to make it fun and engaging.


Five Weekly Posts to Boost Engagement and Increase Sales

There you have it! Our five weekly posts to help you boost engagement and increase sales. We’re confident this approach can help you.

It should give you all you need to increase engagement and sales.


For more valuable content, please follow us on Facebook. Also,  be sure to check out our blog, and learn how you can live the Fulltime Freedom lifestyle.



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