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Facebook groups are fantastic marketing tools for your business.

They can help you find more clients, make more sales, add more people to your email list, and establish you as an authority in your niche. In fact, my Facebook group helped me increase my income by thousands in a relatively short amount of time, and your group can do the same for you.

The problem, though, is that you don’t want just any members in your group – you want to attract the right type of members. Today I’m going to show you a straightforward process that will help you attract your ideal avatar and increase your authority in the process. These strategies take hard work from you, especially in the beginning. That hard work, though, will pay-off.

Here’s what you need to know.

 

5 Growth Hacks to Get Your Group to Over 500 Members

These strategies helped me reach 500 members in my group in 22 days and 1,000 members in 38 days.

That number has continued to grow exponentially. If you’ve just created your group, the most important you can do is remain consistent. Dedicating 1-2 hours per day to your group’s growth can produce excellent results in a short timeframe.

If you’re ready to get started, these are the five hacks you need to use.

 

Become the “Life of the Party” in Other People’s Group

One of the easiest ways to leverage other groups is by becoming highly active in them. When you do this, you not only add value to the group and establish yourself as an authority, but you also naturally grow your group. To get started, join 3-5 relevant Facebook groups. (I bookmark these groups in Chrome so that they’re easy to access.)

Once you find relevant groups, here’s what to do:

First, if you see new members in the groups you’ve joined who look to be your ideal avatar, add them to your group. You’re already likely a step ahead of them, and they’d make a great addition. However, be wary of adding EVERY new member to your group. Check out a new member’s profile and add only the people who fit your avatar. The other strategies all have to do with networking in relevant groups. This will lead to members naturally finding your Facebook profile and joining your group if they’re interested.

Here’s what to do:

  • Like other members’ posts
  • Leave super thoughtful comments
  • Share highly-engaging content

All of these strategies increase the odds of members clicking over to your Facebook profile to check you out and then discovering your group.

(Just make sure you have your Facebook profile page optimized before trying this strategy.)

Run A Contest

Running contests are a great strategy to boost group growth and engagement rates.

 

There are plenty of different ways to run contests, but one of my favorites involves offering tiered prizes. First, decide what you’ll giveaway.

Here are a few ideas:

  • Courses
  • Coaching time
  • Website critiques
  • Clothing or branded merch
  • Physical products

 

Have members refer people to the group and offer tiered prizes to them. For example, if a group member brings three new members, she gets a free t-shirt. If she brings ten new members, she qualifies for a free course. Keep track of prizes and winners in a spreadsheet. To boost competition, make a daily leaderboard and add all of your top referrals to a special group VIP Facebook chat. You can connect with top performers in the chat, cheer them on, and encourage healthy competition.

I recommend that you start running contests when your group hits 100 members.

Offer Free Trainings

Free trainings are a great way to establish authority and attract new members.

To get ideas for training, you should ask members what they want to learn when joining your group. You can also individually reach out to members to see what they most need help with. Turn the answers you receive into your training videos and material. You’ll be able to indefinitely refer new members to this training and can even repurpose training materials into a free course.

Interview Experts

Once you grow your group to at least a couple hundred members, you can start doing interviews within your group.

Interviews with leading experts can help draw in new members and be mutually beneficial for both you and the expert you interview. You can even hype up interviews telling your members that you’ll interview a specific expert in your niche once you reach a certain number of group members.

Throw a Big Event

My favorite new thing is to host workshops, summits, and masterclasses. These can be great for building value within your group and building your authority.

Hosting these types of events in your Facebook group will help get people on your email list to become group members. If you have other big names featured in your event, it can also help bring some of their audience to you. If you’re not ready for an event as large as a summit, start by hosting a five-day challenge. This will help members see that you provide valuable content and help you gain experience hosting events.

How to Put These in Order for Maximum Growth

Want maximum growth?

Here’s how to combine these strategies:

  • Start by networking in other people’s groups. Once you reach 100 members, hold a contest. After that, provide excellent content in the form of free training and interviews.
  • Once your group reaches 500-1,000 members, it’s time for you to throw a big event.

You’ll be amazed at how quickly your group grows when you follow this strategy.

Next Steps to Grow to 1,000 Members and Beyond

Once you get to 500 members, don’t stop – you need to continue building momentum.

These are all strategies I’ve used and that have worked well for reaching and exceeding 1,000 quality members:

  • Do podcast and video interviews
  • Speak on summits
  • Leverage relationships for mutually beneficial promotions

You should also continue to use the other growth strategies listed above until you reach your group and business income goals.

Join my Facebook group here to watch the live trainings every Thursday at 2 PM EST.

 

 

Building a brand is paramount to your success. If you’re a digital marketer, entrepreneur, or business owner, you likely know that. Like, duh!

You may even know that creating Facebook groups is a great way to find your most loyal customers. Okay, kudos to you.

Many online marketers get about this far in their marketing plan and then stall. Why?

They may:

  • Run out of things to say
  • Not know how to repurpose their content
  • Have trouble finding the right customers

If that’s you, hey, we’ve all been there. Am I right?

But, what if you had a proven system to help you know what to say and when to say it. A system that helped you find your tribe. You know the customers I’m talking about—the ones that would follow you anywhere. The kind that would walk through hot coals while carrying their fattest friend-type-of-customer.

Would that type of system be valuable to you?

By now I hope you’re making this kind of gesture:

If so, continue to read because we’re about to break down the top five posts that 99% of Facebook groups don’t even use. The kind of posts that increase your sales and your reach at the same time.

Let’s dive in!

1. Engagement Questions

This may sound like a given. But it might surprise you how many groups don’t use this post in their Facebook group. If you’re not sure what an engagement question post is, no worries. We’re going to explain it in simple terms.

You’ll be a pro at writing engagement posts in no time after reading this.

Before we get into what engagement question posts are, let’s talk about why they help your Facebook group.

Engagement Questions can help you:

  • Identify who is likely to buy your product now
  • Identify who may be likely to buy your product in the future
  • Establish your avatar or ideal customer

Engagement questions help you understand your audience. It also helps you establish buyer personas. They let you know the typical age, habits, gender, and interests of your ideal customer. That’s valuable information for a post that only takes a couple of minutes to create. An engagement question is a question that asks for engagement from your customers. You could create an engagement question post using a picture, video, or even a poll.

Here is an example of an engaging question that received over 160 comments:

 

2. Story Posts

Some Facebook marketers only talk about their products, benefits, and features. That is a poor strategy.

Facebook group members want to connect with the brand. That can only happen if you show your members a little bit behind the scenes. Show your personality. It doesn’t even have to be a happy topic.

Another way to create story posts is to let the camera roll. Talk about an exciting, challenging, or monumental time in your life. It should apply to what you teach in your Facebook group.

3. Free Trainings

Why do people join Facebook groups? Why do you join Facebook groups?

Chances are you join Facebook groups to learn something new. You may also join to connect with like-minded people. Many Facebook groups forget that groups are all about a connection. Instead, they slap up a banner and a few posts about their products. Then they recycle the same tired material. No one wants that. The easiest way to add value to your customers is to invite them, nurture them, and offer free stuff. Everyone likes free stuff! Offer free trainings. It gives your members a taste of what your paid content looks like.  It also adds a TON of value.

So put together some content that leads up to your bigger ticket items. Then give away free content that gets them interested to learn more. After that, you can follow up with an offer that over-delivers.

Check out my free trainings here

4. Quotes

Posts with inspiring quotes are another great way to engage your members. Like engagement question posts, quotes are a very simple and effective tool. To ramp up a quote post’s engagement, you can finish with a question. Asking other members for their favorite quote about the same topic. These are pretty self-explanatory, so let’s move on.

5. Personal Post – Behind The Scenes

Personal posts and story posts may sound the same, but they are very different. In a story post, you describe a story that connects to your personal growth or a challenge you overcame.

A personal story isn’t about your journey at all. It’s a post about a typical day-in-the-life of you. It’s not scripted or edited for users. It provides a peek behind the curtain about your typical day. It could be you out and about town, running errands, or something else. It’s a way for people to connect with the real you, not your persona on social media. It can be a video or a picture post. You could even do a Facebook Live post. Find a way to make it fun and engaging.

 

Five Weekly Posts to Boost Engagement and Increase Sales

There you have it! Our five weekly posts to help you boost engagement and increase sales. We’re confident this approach can help you.

It should give you all you need to increase engagement and sales.

 

For more valuable content, please follow us on Facebook. Also,  be sure to check out our blog, and learn how you can live the Fulltime Freedom lifestyle.

 

 

 

Why do some Facebook groups explode with high-quality members while others grow at a snail’s pace?

It’s not an accident or luck.

Growing a Facebook group that attracts quality members and does the marketing for you comes down to having the right plan to follow.

Today I’m going to share my strategy for positioning Facebook groups in a way that sets them up to bring in top-quality leads without a ton of marketing effort.

Here’s what you need to know.

How to Name Your Facebook Group

When naming your Facebook group, you shouldn’t overcomplicate it.

Don’t try to be cute or clever – the most effective Facebook group names directly call out their avatar and contain keywords people are searching for.

Ask yourself the following questions when you’re naming your group:

  • Who is the group for?
  • What problem do you help them solve?
  • What results are they hoping to obtain?
  • What obstacle they’re trying to avoid?
  • What keywords are they searching for?

Be clean on your avatar, but niche down. Let’s look at an example:

Group name: Running for Fitness

This group name is far too general and won’t attract high-quality members. In fact, it’s so broad it might not attract anyone at all.  Instead, the owner needs to niche down.

Group name: Females Over 30 Running for Weight Loss – Inspiration and Accountability

This name addresses a specific avatar (females over 30), addresses a result (weight loss), and shows what the members will get (inspiration and accountability.)

If you’re having a hard time nailing down a name, come up with five different options, run a poll, or ask for opinions on your Facebook profile page.

How to Position Your Group

There are hundreds of thousands of Facebook groups out there – to attract your ideal client, yours needs to be distinctive.

This is where positioning comes in.

You need to do things differently than your competitors to stand out. For example, when I first started my Facebook group, I realized that almost no one in my niche was doing videos. So, I started doing video training and live videos.

Brainstorm ideas that will help you provide value above and beyond other groups.

Also, be sure to avoid selling to your group members right away. This is a mistake many Facebook group owners make and will only turn-off members.

Instead, reach out to new members individually. Ask if they have questions you can answer. You can also offer bonuses or free training or but be sure to make your messages personalized.

Crafting a Facebook Group Cover: What to Include

The cover photo of your group presents an opportunity to grab a potential member’s attention. Your cover photo should communicate who the group is for and what you offer.

The cover should also include a photo of you and your freebie.

If you need inspiration, check out the cover images of 10 similar groups and note what you like and dislike. Spend adequate time making sure your cover photo looks good.

If you don’t have the design skills to pull off a great-looking cover, you can inexpensively hire someone on Fiverr to make it for you.

How to Draft a Facebook Group Description

Your description is what potential new users will see when they join your Facebook group.

If you’re clueless about what to put in the description, try filling in this sentence:

I help (avatar) get this (result) without having (to do this hard thing.)

You should also add the advantages a user will get from joining your group. Are you offering free trainings? Live Q & A’s? Whatever you do to provide value should be listed in your description.

Lastly, be sure to add who the group is NOT for.

If you don’t accept everyone into the group, you need to state why and what the requirements are for getting in.

Also, don’t forget to place a link to your funnel challenge or offer in your group description. Even users who don’t join your Facebook group might sign up for your email list.

The Best Way to Grow Your Facebook Group

If your group is brand new, don’t approve new members until you get 50-100 member requests. This way, you aren’t posting for only one or two people.

Here are a few other strategies to get started with a bang.

Create an Epic Lead Magnet

One of the best ways to get people to join your group is to create a lead magnet they would pay for.

This lead magnet can be a variety of things, depending on your niche. Here are a few examples:

  • Weekly Video Q&A’s
  • Free Guide Demonstrating Something Specific
  • Exclusive Coupon Code
  • Video Course

I even go so far as incentivizing users to complete my lead magnet, sending them a free t-shirt when they complete the process.

Leverage Your Authority

The more you get out there and familiarize people with your name and message, the faster your group will grow.

Position yourself as an authority in your space by doing podcast interviews, summits, and partnerships with other creators.

Host a Contest

Offer prizes for people who recruit others to your Facebook page.

You can offer epic prizes – like a Mac Book Pro – to users who bring in a certain number of high-quality members within 30 days.

To drum up competition you can post a daily leaderboard.

When the contest is over be sure to announce the winner on your group page and deliver on the prize.

Get Your Page Positioned for Success

While there are hundreds of thousands of Facebook pages for people to join, putting in the work to make yours stand out can help you bring in the high-quality leads your business needs.

It takes some upfront effort and time, but you can build an awesome page that markets itself with the right strategy. Click here to learn more about Facebook Organic Marketing.

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