Facebook groups are fantastic marketing tools for your business.
They can help you find more clients, make more sales, add more people to your email list, and establish you as an authority in your niche. In fact, my Facebook group helped me increase my income by thousands in a relatively short amount of time, and your group can do the same for you.
The problem, though, is that you don’t want just any members in your group – you want to attract the right type of members. Today I’m going to show you a straightforward process that will help you attract your ideal avatar and increase your authority in the process. These strategies take hard work from you, especially in the beginning. That hard work, though, will pay-off.
Here’s what you need to know.
5 Growth Hacks to Get Your Group to Over 500 Members
These strategies helped me reach 500 members in my group in 22 days and 1,000 members in 38 days.
That number has continued to grow exponentially. If you’ve just created your group, the most important you can do is remain consistent. Dedicating 1-2 hours per day to your group’s growth can produce excellent results in a short timeframe.
If you’re ready to get started, these are the five hacks you need to use.
Become the “Life of the Party” in Other People’s Group
One of the easiest ways to leverage other groups is by becoming highly active in them. When you do this, you not only add value to the group and establish yourself as an authority, but you also naturally grow your group. To get started, join 3-5 relevant Facebook groups. (I bookmark these groups in Chrome so that they’re easy to access.)
Once you find relevant groups, here’s what to do:
First, if you see new members in the groups you’ve joined who look to be your ideal avatar, add them to your group. You’re already likely a step ahead of them, and they’d make a great addition. However, be wary of adding EVERY new member to your group. Check out a new member’s profile and add only the people who fit your avatar. The other strategies all have to do with networking in relevant groups. This will lead to members naturally finding your Facebook profile and joining your group if they’re interested.
Here’s what to do:
- Like other members’ posts
- Leave super thoughtful comments
- Share highly-engaging content
All of these strategies increase the odds of members clicking over to your Facebook profile to check you out and then discovering your group.
(Just make sure you have your Facebook profile page optimized before trying this strategy.)
Run A Contest
Running contests are a great strategy to boost group growth and engagement rates.
There are plenty of different ways to run contests, but one of my favorites involves offering tiered prizes. First, decide what you’ll giveaway.
Here are a few ideas:
- Coaching time
- Website critiques
- Clothing or branded merch
- Physical products
Have members refer people to the group and offer tiered prizes to them. For example, if a group member brings three new members, she gets a free t-shirt. If she brings ten new members, she qualifies for a free course. Keep track of prizes and winners in a spreadsheet. To boost competition, make a daily leaderboard and add all of your top referrals to a special group VIP Facebook chat. You can connect with top performers in the chat, cheer them on, and encourage healthy competition.
I recommend that you start running contests when your group hits 100 members.
Offer Free Trainings
Free trainings are a great way to establish authority and attract new members.
To get ideas for training, you should ask members what they want to learn when joining your group. You can also individually reach out to members to see what they most need help with. Turn the answers you receive into your training videos and material. You’ll be able to indefinitely refer new members to this training and can even repurpose training materials into a free course.
Once you grow your group to at least a couple hundred members, you can start doing interviews within your group.
Interviews with leading experts can help draw in new members and be mutually beneficial for both you and the expert you interview. You can even hype up interviews telling your members that you’ll interview a specific expert in your niche once you reach a certain number of group members.
Throw a Big Event
My favorite new thing is to host workshops, summits, and masterclasses. These can be great for building value within your group and building your authority.
Hosting these types of events in your Facebook group will help get people on your email list to become group members. If you have other big names featured in your event, it can also help bring some of their audience to you. If you’re not ready for an event as large as a summit, start by hosting a five-day challenge. This will help members see that you provide valuable content and help you gain experience hosting events.
How to Put These in Order for Maximum Growth
Want maximum growth?
Here’s how to combine these strategies:
- Start by networking in other people’s groups. Once you reach 100 members, hold a contest. After that, provide excellent content in the form of free training and interviews.
- Once your group reaches 500-1,000 members, it’s time for you to throw a big event.
You’ll be amazed at how quickly your group grows when you follow this strategy.
Next Steps to Grow to 1,000 Members and Beyond
Once you get to 500 members, don’t stop – you need to continue building momentum.
These are all strategies I’ve used and that have worked well for reaching and exceeding 1,000 quality members:
- Do podcast and video interviews
- Speak on summits
- Leverage relationships for mutually beneficial promotions
You should also continue to use the other growth strategies listed above until you reach your group and business income goals.
Join my Facebook group here to watch the live trainings every Thursday at 2 PM EST.