Today, we’re going to talk about my biggest takeaways from Funnel Hacking Live 2021 and what I’m doing right now to maximize the value of all those insights. I was to be honest when I say that the event, especially Russel Branson’s presentation, was an absolute blast for me and my team.
That’s why I’m super excited to share what we learn, so let’s get started. I’m also going to share a few personal insights without glossing over anything important because at Full-time Freedom I genuinely want to help you grow your own online business.
My story in brief
Before I started Full-time Freedom, I was working in the restaurant industry as a server and started working on digital marketing specifically in that type of business. At the time, one of my biggest goals was to learn ClickFunnels inside and out to apply what I knew at the time.
Well, so much has changed now that it’s almost funny when I look back at where I started. I went on the grind; I worked at it because I believe in my clients and that I have the opportunity to improve their lives.
So, that’s the background for what we’re talking about because you don’t have to be an expert, the foremost leader in your space. I got to where I am because I networked and nurtured relationships at Funnel Hacking Live my first year. I made some business partners from the event, and I learned that I can do this — and you can too!
My road to success wasn’t exactly how you drew it up, but it all started at Funnel Hacking because I saw the real opportunity to surround myself with like-minded entrepreneurs. If it weren’t for that leap of faith — and belief in myself — I’d probably still be working in the restaurant business instead of having meaningful conversations with my subscribers and clients.
If you’re new to my course at Full-time Freedom, that’s the long story short about how it all started three years ago. But enough about me, let’s get back into the takeaways from this year’s FHL event.
My biggest takeaways from each speaker at FHL
Some people say events are pitchfest, but I don’t believe that. Of course, some people are there to sell stuff, and people buy it. But Russel Branson’s presentation — Bootstrapped secrets: The 7 core secrets we learned on the journey from zero to $1 billion (without taking on any outside capital) — is a great example of the power of breaking down false beliefs and doing it with a strategy, not willy nilly. We’ll go over that one later on.
My first takeaway was this idea that there are four levels of value in the way we manage our online businesses, such as:
By implementation, I mean that we trade our time and physical bodies to make money. We have a goal, and we have a certain avenue to meet that challenge. It’s the muscle you flex to get the job done and how you plan to do it too.
Unification is one level above the initial implementation. At this stage, you’re getting others to help you rather than try to do it all on your own as I did at first.
The next level of value is communication, which according to many coaching courses requires cold messaging, but I don’t necessarily believe in that. It’s not really about the one-to-one messaging anymore as it’s about the one-to-many approach, amplification you can only get from digital media.
I think the biggest mistake with marketing is that businesses don’t really know who their avatar is. They don’t know how to identify those people or their own brands to find out what connections are possible. Where are those easy wins? Find out what works best for you and repeat it, which leads us to the imagination.
You have to imagine; you have to believe that your business can succeed and grow. To do that, you need to stay in touch with your audience, with your ideal avatar, and serve their needs.
A cool definition of an entrepreneur
My next takeaway was the definition of an entrepreneur because I never really thought of it that way. Just like you, I’m still constantly learning, so check this out. An entrepreneur is essentially someone who takes personal responsibility for a problem that wasn’t their own.
For me, I want to shortcut the path to success for online entrepreneurs and inspire those who are trying all the things that I tried in the past. I networked and learned through good old-fashioned trial and error.
So, I always tell my clients this: don’t do exactly what I’m doing because I’m testing things, and if it doesn’t work, I’m going to tell you. For example, I tried doing a masterclass strategy that was a live workshop. It worked well for a few months and then it fizzled out, so instead of continuing down the wrong path, I refocused on sustainable, long-term methods which I’m going to teach you at Full-time Freedom.
Do you have a definiteness of purpose?
There was a quote that also really struck a chord with me and my team. “There is one quality which one must possess to win and that is definiteness of purpose, the knowledge of what one wants and a burning desire to possess it.”
According to Russel at FHL, if you don’t have an exact purpose, you’ll be another drifter entrepreneur who doesn’t really have a direction other than tinkering around the edges.
But a non-drifter, a “go-getter,” will demonstrate:
● Definiteness of purpose
● Mastery over self
● Learning from adversity
● Controlling Environmental Influences
● Time management
● Cautious, judicious thinking
Over the last few years, I’ve met plenty of people who mean well, but they change and drift away from their original concept and lose that definiteness of purpose. Negative things happen, and things don’t go as planned, so they hang their heads.
From my point of view, the negative things that happen to me today are serving a purpose and giving me answers to solutions that I can then share with you and my audience at large.
So, with that in mind, let’s get on to the seven secrets Russell talked about.
Secret #1 — Understand the marketing math
First, you have to understand the marketing math. Basically, your cost per acquisition must be lower than your average cart value in order to scale the business. If it’s backward, you need to call an audible fast and change the play.
Secret #2 — Find control
Next, you have to find control over everything you’re trying to accomplish. Ask yourself this question: what’s currently working the best to sell something? Find the answer and then repeat it. You have to double down on your best efforts, and once you get that in order, you can hop into ClickFunnels and do work.
Secret #3 — Lowering CPA
Here’s a life-saving tip: if CPA equals ACV, stop! It’s never been about who can spend the most money to acquire a customer. The better is: what can you do to increase your potential ACV, so you don’t get stuck in up-sell hell. The truth is that you don’t need a complicated funnel to reach your goal!
Secret #4 — Cost per acquisition
How can you make CPA lower without making too many ads? My clients already know how I feel about ads, so for those who are new, here’s a quick cheat sheet on the different ad types and how long they should be.
● The spokesperson anchor — A highly engaging video featuring a person explaining the product and highlighting its features
● Product demo — Highlights the product’s features and demonstrates the value points
● Social proof — An opinion of a brand or product by customers, influencers, and blogs, leveraged to create more trust between consumer and brand
● Closer ads- Overcomes objections to get your customer to purchase
● Case study — A controlled study or testing of products that prove the value proposition
● Lifestyle — Showcases the product being used in everyday life
● Unboxing — Shows the experience of getting products
That said, here are my recommendations for the timing of each type of video length:
● Spokesperson anchor — 96 seconds
● Product demo- 25 seconds
● Social proof — 44 seconds
● Case study — 44 seconds
● Lifestyle — 21 seconds
● Unboxing — 29 seconds
Now, we’ll go to secret five.
Secret #5 — Earnings per click ( EPC)
Essentially, EPC shows how successful your landing page actually is. If you have a low EPC, the landing page is a brick wall. If it’s high, your offers are selling, so do more of what got you there.
Secret #6 — Let the market vote with their credit cards
Ideally, the first step is to test your budget with potential ACV, and afterward, you can try hook, story, and offer methods. Either way, markets vote with their credit cards, so keep your marketing math balanced.
Secret #7 — Funnel stacking
You can make a funnel that feeds into the next step in your value ladder. That’s the goal although it’s easier said than done. If your customers don’t take the steps you want, at least make sure that they go to the part of the value ladder that they engaged with.
To be honest, not long into the presentation, we kind of got the idea that Russel was preparing us to roll out ClickFunnels 2.0.
Understand the best marketing trends and updates in the community
Right now, the five-day challenge method is hot. Organic lead generation is up there as well as retargeting warm traffic strategies. That’s a bit in-depth if you’re new to my training, but it’ll all come together soon, especially if you’re ready for ClickFunnels 2.0.
Prepare for the changes coming to ClickFunnels 2.0!
Personally, I’m pumped about the new ClickFunnels because it has expanded features, including things like:
● Visual automation Builder
● CRM funnels
● Team collaboration
● eCommerce feature
● Cart funnels
● New course Builder
● New blog Builder
● New pages builders
● Sophisticated workflows for automation
● Email broadcast
● Real-time Analytics
That’s just what ClickFunnels promoted on their blog, and there are more features once you get your hands on the new platform.
The two things almost every speaker was essentially talking about
Overall, FHL was a blast, and each speaker basically talked about the same two things: you need more leads, and you need more sales.
If you work with me and my team, we can help you get there faster than you think.
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