In this article I’ll show you how to:
- Grow your Facebook group to 1000 members fast
- Create a cover photo that stands out on FB suggestions
- Create content that generates leads
- Set up your content to nurture your leads into customers
- Grow your email list automatically from your group
- Automate this entire process
I’ve used this same framework I’m going to share with you to grow my email list to 12,000 people, and turn 2,000 of them into customers.
This will be the first in a series of Facebook Group growth hacks. This article will be more of an overview, covering the Facebook Group setup. The rest of the series will dive much deeper into Facebook Groups and show you how to prime and prospect members.
But first things first: why start a Facebook Group anyway?
Why Start a Facebook Group
The benefits are almost too many to list. Starting a Facebook Group is a great way to:
- Get free leads
- Do warm outreach
- Establish your authority
- Build a tribe
- Grow your email list
- Build a bond with your audience
- Increase your likability and trust
On top of that it’s easy to manage and doesn’t require you to spend loads of money on ads. Okay, so you’re convinced. Let’s go over the first steps to starting a successful Facebook Group.
The first question that probably pops into your mind is: what do I create a group about? Back when I was getting started, I asked myself: What am I good at? What do I already do professionally? I just went out and did that. And after a slew of failed ideas, I finally landed on something that works. So the most important thing here is for you to JUST GET STARTED.
The second most important point is to find a specific avatar to unite and teach. And finding that avatar doesn’t have to be complicated either. Why? Because that avatar is YOU, just a couple of months or years ago. Whatever it is your avatars, i.e. your audience are struggling with, you should show them a new method for solving it. In my case, that method was affiliate marketing.
After you realize what/who you want to start teaching, you should write down your mission and vision. Here’s what mine looked like:
Always remind yourself of your mission and vision, as they’ll serve you well during hard times.
One more thing I should mention: focus on ONE THING. I also made this mistake when I was just getting started. I tried to do a little bit of everything, from helping restaurant owners and people in debt to multi-level marketing. Instead you should focus on:
- One offer.
- One platform.
- One message.
Do this consistently and watch your results skyrocket. Thank me later.
After you come up with your Facebook Group idea, you need to identify what makes your tribe different. You can fill out the quadrant below to define this. Feel free to use my answers as an example.
I call this process for identifying great niches REAL:
- Relatable: It’s relevant to your story and background.
- Earning potential: Offer you around 30-40% in sales commissions.
- Alignment: Your affiliate partner’s mission and vision should align with yours.
- Longevity: The product is going to be around for a long time.
So you’ve landed on a good idea, the next step is to name your group.
The name you choose for your Facebook Group has to meet some criteria. Don’t use your own name or make up any words like many people mistakenly do. The perfect name:
- Keeps it simple and direct.
- Makes it clear who you’re serving
- Addresses the customer’s desires and pain points.
Take my group, Sales Funnel Mastery: 5 Ways to Make Money with ClickFunnels, as an example. See how it addresses each point in some way? What I want you to do is brainstorm words for each point, and dump them all onto a piece of paper.
Rearrange all of them to create a unique name. You can even ask your friends and colleagues to rate each name, so you have an easier time choosing one. But remember, don’t get hung up on this. You can always change the name later.
Before you upload a cover photo you should find 10 groups you like. Don’t copy their content or anything, but try to understand them. Ask questions like:
- What does their cover photo look like?
- What’s their indoctrination sequence?
- What do you like about them?
- What don’t you like about them?
- What are most members engaging with?
- Do they give you any freebies?
Do this for several groups, and then take all of the things you’ve learned and put your own spin on them. In my case, I upload a new cover photo every week that promotes my live workshop.
Your name and cover photo already gives people an idea of what your Facebook Group is about. But your description is yet another opportunity to convert potential members.
Other things to consider when writing your description:
- Be brief and to the point
- Make clear who this group is for
- Put your offer or freebie here
- Add a resources & links section
- Make clear what the group about
- Tell the visitor what’s in it for them
- Describe your mission, values and the transformation you promise
Your pinned post is the first thing new members will see. This is usually your welcome video. What makes for a good pinned post?
- Make it easy to read
- Give a SHORT backstory
- Give step-by-step instructions
- Include a freebie/Lead magnet
- Encourage questions
- Add resources & links here
- Ask for engagement
- Continue on linked posts
- Recap everything in a welcome video
You can even tag new members in it to make sure they read this post. Here’s what your welcome video needs to do:
- Have decent lighting & sound
- Set up the attractive character
- Recap the written portion of the post
- Give a short backstory
- Tell new members what to expect/get out of it
- Give them the next direction
At the end of your welcome post, link new members to:
- Follow Trains
- Goal Setting
This ties into one of my core beliefs in marketing: give people value upfront. Be sure to apply these principles to your lead magnets:
- Make it something different
- So good that you could sell it
- Solve the avatar’s problems
- Let them get to know you
- Gets them a small win
- Ask for feedback/testimonial
- Leverage it
With all the basic stuff out of the way, let’s get into the technical setup of your Facebook Group.
These are some of the technical tasks for setting up your Facebook Group:
- 3 Questions
- Set Rules: Do’s and don’t inside your group.
- Guides: Turn on guides so you can add training videos to your group.
- Approving and denying members
- Welcoming new members
I’ll go into the specifics of a few of these.
To accept high quality members into your Facebook Group, you should ask them these 3 types of questions:
- Discovery: Find out where your avatar is in their journey
- Research: Find out how you can help your avatar.
- Opt-in: Ask them for their email so you can send them a freebie (and grow your list)
Welcoming New Members
You can do this by clicking on Write Welcome Post. This tags all the new members inside of the post for you. What I typically do here is tell new members to add my free training to their calendar and where they can find everything else, so they can get the most out of the group.
Growing Your Facebook Group
First we’ll talk about getting your first 100 members, and then your next 400.
First 100 Members
Here are some of the steps you should follow to get your first 100 members:
- Find the most active people in related groups and build a relationship with them. Like and comment on their posts.
- Message people and ask them to join your group. Don’t sell them on anything. Just invite them and offer free value upfront.
- Ask them if they know anyone who can benefit from your group.
- Avoid larger group owners for now.
- Create an incentive for the first 100 people, the “Founding Members”.
- Encourage feedback, questions
Next 400 Members
Working on getting the next 400 members isn’t that much different from getting the first 100. But I’d add these extra steps to it:
- Do the work daily.
- Focus on creating stories, profile posts, page posts and CTA’s that encourage people to join the group.
- Start a competition to see who can give away the most of your lead magnet.
- Get podcasts, interviews, summits where you can plug your Facebook group.
- Host training and interviews in the group and post about them outside of it.
- Again, ask others to share your Facebook Group.
Creating content doesn’t have to be difficult. All you have to do is take a few hours to identify new topics, and break those down into weekly trainings.
You don’t even need to be an expert on any of these topics. When I first started my group, I was just documenting my journey. Show people exactly where you are and document your journey every week.
First 10 Posts
Here’s what I want you to do in your first 10 posts.
- Unite your people. E.g. Have them sign a pledge.
- Defend them from the enemy. Throw rocks, call out, shed examples.
- Start with a freebie and ascend up to paid.
- Give them value packed training full of your best material!
- Celebrate wins! E.g. Testimonial Thread
- Ladder Post: Time to make your first offer.
Daily Tasks and Leads
In no particular order, these are just some of the things you should be doing every day to grow your Facebook Group:
- Post to other groups
- Comment in other groups
- Start conversations
- Make someone an offer
- Add friends
- Email your list and send them a bot broadcast
If you do this everyday, I guarantee you will see a shift. Suddenly you’ll go from manual cold prospecting to automated warm lead generation.
Get my Ultimate Group Growth Sheet here so you can keep track of all this. It has sheets for:
- Daily productivity
- Post types with examples
- Posts to other groups
- Lead organization
How do you make sure that all the members in your group are engaged?
Engage From the Start
You should be engaging with new members from the very start.
- Use moderators and welcome posts to engage with members, and reply to their comments.
- Message everyone who joins your group and ask them to turn on notifications.
- E.g. Last one to comment. (these posts go crazy!)
- Ladder comment posts
- Ask about them. Find out what they’re doing, what they’re goals and struggles are. What they need help with the most.
- Interviews and value packed trainings.
- Create a welcome challenge. E.g. tag 3 friends in the welcome post for a prize.
What I do is find out where they’re at and what resources I can offer them. Then I follow-up weeks later to see if they have any questions. It’s only after I’ve gained their trust, that I invite them to join my coaching program.
Keep Engagement Up
Getting engagement is one thing. Keeping it up is another. For this you need to:
- Be consistent everywhere: stories, posting in groups/on your profile
- Tell your story! Open up and relate.
- Make engaging posts
- Encourage questions and group participation.
- Tag people who the content is relevant to
- Make story posts, behind the scenes, results, testimonials, recaps
- Keep bringing the value!
If you want me to help you build all of this out, get fully setup for success here.